Senthilkumar Sivaraman — Co-Founder
I've spent the last decade building products from both sides — as an engineer who's written the code, and as a founder who's carried the outcome. My journey started as a Software Engineer at Mindtree, working with Procter & Gamble on global digital experiences across 20+ localized markets. From there I moved into consulting with US-based startups in Houston, then into a Sitecore development role at Element Blue — all while completing my MS in Computer Science at the University of Houston. In 2018, I co-founded ZAS Digital, an AI-native software company where I lead product strategy and client delivery. We've shipped 18 products across healthcare, energy, edtech, logistics, and retail for clients in the US, Australia, UK, and India. Every engagement runs through me — discovery, scope, roadmap, stakeholder management, and post-launch iteration. A few outcomes from the portfolio: · HIPAA-compliant patient portal for a US pediatric hospital system — 30% faster scheduling, 99.95% uptime · AI energy management platform — 25% energy savings, still in production · OCR + ML recall system — 98% accuracy, 80% reduction in manual processing I also co-founded Maanavar, an EdTech startup where I held the CTO and Product Manager roles simultaneously. Building with real users and no safety net sharpened my prioritization instincts in ways a traditional PM role rarely does. What I bring to product ownership: deep technical fluency, the ability to challenge an engineering estimate on its merits, and a decade of making decisions where the cost of being wrong was real. I'm drawn to B2B SaaS and platform products where user behaviour and product decisions have a tight feedback loop — and where the team values someone who will push back on the brief when the brief is wrong. Portfolio → senthilsivaraman.com · Company work → zasdigital.in · me@senthilsivaraman.com
Stackforce AI infers this person is a SaaS and EdTech product leader with a strong focus on user experience.
Location: Tamil Nadu, India
Experience: 9 yrs 1 mo
Skills
- Product Management
- Product Strategy
- User Experience (ux)
- Web Applications
Career Highlights
- Co-founded two successful startups in diverse industries.
- Led product strategy for 18 products across multiple sectors.
- Achieved significant user adoption and revenue growth.
Work Experience
ZAS Digital
Co-Founder & Head of Product (5 yrs 8 mos)
Maanavar
Co-Founder & Product Manager (2 yrs 4 mos)
TARDIS Corporation™
Software Consultant (5 mos)
Element Blue
Sitecore Developer (3 mos)
University of Houston
Instructional Assistant (5 mos)
Graduate Assistant (5 mos)
Aramark
Student Worker (2 mos)
Freelancer
Software Developer (8 mos)
Mindtree
Software Engineer (1 yr 9 mos)
Education
Master's degree at University of Houston
Bachelor of Engineering - BE at Institute of Road and Transport Technology
High School at SRV Boys Higher Secondary School
Secondary School at Kongu Vellalar Matriculation Higher Secondary School
