Jan 2022 – May 2022 · 4 mos

• I oversaw a team of 16 and was responsible for setting and driving Flipp's end-to-end shopper-facing product, growth and analytics strategies for the Flipp app and web products

Aug 2021 – Jan 2022 · 5 mos

• Bringing my deep organizational context and shopper-centricity mindset, I transitioned into Product in an effort to strengthen Flipp's product leadership bench and improve delivery of key organizational initiatives

Jan 2019 – Aug 2021 · 2 yrs 7 mos

• Oversaw a team of 7, I was responsible for leading Market Research, UX Research and Customer Experience (CX) teams to drive customer-based insights for both B2C and B2B verticals at Flipp.
• Leveraged analytics data and insights to empower the business and Product teams to make customer-centric decisions.
• Implemented scalable and effective systems to drive efficiency and agility across both quantitative and qualitative research disciplines.
• Built insights thought leadership for both internal and external stakeholders that helped drive incremental revenue for the business.

Nov 2017 – Dec 2018 · 1 yr 1 mo

May 2021 – Apr 2025 · 3 yrs 11 mos · Toronto, Ontario, Canada

• Partnering with startups and entrepreneurs in an advisory capacity to help them unlock initial stages of growth, on the path to achieving eventual product market fit

Nov 2015 – Nov 2017 · 2 yrs

• Consumer Insights Lead for the One Yogurt business unit, managing insights needs for world-class brands including Yoplait Source, YOP, Tubes, Minigo, Liberté Greek and Liberté Méditerranée

Oct 2014 – Nov 2015 · 1 yr 1 mo

• Consumer Insights lead for the One Yogurt business unit, managing world-class brands including Yoplait Source, YOP, Tubes, Minigo, Liberté Greek and Liberté Méditerranée

Nov 2013 – Oct 2014 · 11 mos

• Led insights development for the Snacks and New Ventures business unit to shape brand strategy, fuel innovation and renovation growth and uncover next generation of incremental growth platforms for brands such as Nature Valley, Fibre 1, Fruit by the Foot, Gushers, Larabar and Cascadian Farm

Apr 2012 – Nov 2013 · 1 yr 7 mos

• Partnered with large multi-national CPG clients as a trusted advisor to consult on consumer adoption and go-to-market strategies for new innovative product launches
• Provided in-depth and actionable analysis by utilizing key consumer research data tailored to each client's needs
• Forecasted potential first-year sales volume of new products across various CPG categories to assess the viability of propositions against clients' financial objectives
• Managed entire lifecycle of projects, from proposal development and cost estimation, all the way through to report delivery and presenting final results to clients
• Collaborated with cross-functional teams within the organization to gain a holistic view and provide integrated insights and analysis to clients
• Mentored junior analysts

Apr 2011 – Apr 2012 · 1 yr

Sep 2010 – Jan 2011 · 4 mos

• Assisted, coordinated and oversaw online marketing, eBusiness and CRM projects
• Worked closely with Miele dealers and external agencies
• Assisted in planning, coordinating and executing marketing and sponsorship events

Jan 2010 – Apr 2010 · 3 mos

• Developed and coordinated quantitative and qualitative market research studies
• Translated research data into actionable business insights
• Conducted market intelligence projects

Mar 2009 – Aug 2009 · 5 mos

• Assisted in maintaining invoice database.
• Provided ad hoc support to various departments
• Developed new invoice process to improve department operational efficiency