Neha Jalan

Software Engineer

San Francisco, California, United States12 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Ads Attribution and real-time processing.
  • Led large-scale infrastructure projects at Meta.
  • Proven track record in driving revenue growth.
Stackforce AI infers this person is a technical leader in AdTech and EDA, specializing in scalable infrastructure.

Contact

Skills

Core Skills

Ads AttributionInfrastructureEmulation

Other Skills

Real-time event processingDistributed systemsLarge-scale infrastructureStreaming technologyAds data processingLow power emulationVHDL designsVerilogAlgorithmsCProgrammingTCLEDA

About

Engineering leader with a demonstrated history of building scalable, reliable, and high-performance infrastructure that powers real-world business impact at massive scale. Deep expertise in Ads Attribution, real-time event processing, distributed systems, and large-scale infrastructure platforms driving revenue growth and advertiser trust. At Meta, leading mission-critical Ads Attribution and Events Infrastructure that processes millions of events per second with stringent latency, accuracy, and availability requirements. Proven track record of driving reliability, scalability, and operational excellence for systems critical to ads delivery, measurement, and optimization.

Experience

12 yrs 11 mos
Total Experience
6 yrs 5 mos
Average Tenure
6 yrs 6 mos
Current Experience

Meta

2 roles

Senior Staff Software Engineer

Promoted

Jul 2025Present · 11 mos

  • Leading Attribution Platform and Revenue Enablement in Ads/Monetization Infrastructure. Role spans technical leadership across 100+ engineers, driving large-scale Ads Attribution systems that power real-time measurement, optimization, and revenue growth.
Ads AttributionReal-time event processingDistributed systemsLarge-scale infrastructureInfrastructure

Staff Software Engineer

Dec 2019Present · 6 yrs 6 mos

  • Tech lead of Ads Attribution infrastructure at Meta. Building the next generation of streaming technology that processes Ads data at scale and powers Meta's revenue critical Ads delivery systems.
Streaming technologyAds data processingAds Attribution

Synopsys inc

2 roles

Senior R&D Engineer

Promoted

Jun 2017Dec 2019 · 2 yrs 6 mos

  • Tech lead and founding engineer of Zebu low power emulation. Responsible for conceptualizing, designing, and developing critical features for Zebu low power emulation that allowed hardware designers to analyze and optimize power consumption during the early stages of the design process. One notable example of this was the development of low power emulation support for VHDL designs with Zebu.
Low power emulationVHDL designsEmulation

R&D Engineer

Jun 2013May 2017 · 3 yrs 11 mos

Education

Indian Institute of Technology, Kharagpur

Bachelor of Technology - BTech

Jan 2009Jan 2013

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