Jan 2025 – Present · 1 yr 5 mos · Remote

• Self-optimizing storefronts for leading brands
• Collaborated with D2C brands to build high-performance storefronts using
• custom web and desktop app builders integrated with Shopify ecosystems.
• Led development of product detail pages �PDP�, listing pages, and custom
• landing pages for Frido, the company’s largest revenue-generating client, contributing directly to increased engagement and successful new product launches.
• Improved performance and page-speed metrics across Frido storefront, optimizing core web vitals and frontend responsiveness, resulting in faster load times and improved user experience.
• Worked closely with cross-functional teams, including product management and design, to translate UI/UX vision into scalable, implementable mobile and web experiences for Frido’s app initiative.
• Contributed to multiple other Shopify-based storefront projects including Vaaree, Bombay Shaving Company, Ember, and other enterprise D2C brands.
• Was part of the on-call support rotation, prioritizing and resolving critical production issues to minimize downtime and ensure client success.