Aneesha Baby

Product Manager

Bengaluru, Karnataka, India10 yrs 8 mos experience
Highly Stable

Key Highlights

  • Expert in monetizing complex connectivity challenges.
  • Proven track record in product and GTM strategy.
  • Strong influence across cross-functional teams.
Stackforce AI infers this person is a Telecommunications expert with a strong focus on product management and go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct ManagementProduct StrategyNetwork DesignSystems Engineering

Other Skills

Return on InvestmentSoftware Product ManagementSales EnablementRFPComputer NetworkingMarket ResearchCompetitive AnalysisCoherent DWDM transmission systemsPhysical LayerProduct Lifecycle ManagementCapacity ForecastingCost AnalysisFeasibility StudiesSolution DesignMATLAB

About

I specialize in solving complex, high-stakes connectivity and go-to-market challenges where network design, commercial strategy, and customer realities intersect. My career spans systems engineering, product management, and GTM strategy across global network and telecom environments, giving me a unique ability to translate deep technical complexity into business-ready decisions. Across Vayu Group, Cisco, and Telstra, I’ve worked on problems such as designing and migrating large-scale optical and subsea networks, shaping product and GTM strategy for DCI, long-haul and subsea portfolios, enabling bid success, and modernizing legacy offerings into digital, usage-based models. Whether engaging customers, enabling sales teams, or aligning engineering and finance, my focus has consistently been on clarity, trade-offs, and outcomes. Today, as a Senior Product Manager at Telstra, I work closely with customers, sales, and internal leadership to monetize connectivity assets, guide PoP and subsea transitions, and build the next layer of managed services on top of core network offerings. I’m driven by roles that require influence without authority, executive-level communication, and ownership of ambiguous problems — and I’m actively shaping my path toward broader strategy, and leadership responsibilities. Beyond my role, I’m part of Telstra’s Collective Wisdom Program Organizing committee and a graduate of the Iconic Women in Leadership experience — focused on removing barriers, reshaping roles, and building influence in technology.

Experience

10 yrs 8 mos
Total Experience
4 yrs
Average Tenure
2 yrs 7 mos
Current Experience

Telstra international

Senior Product Manager

Nov 2023Present · 2 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

  • SOLVED COMPLEX CONNECTIVITY MONETIZATION CHALLENGES | LED GTM STRATEGY | DROVE CROSS-FUNCTIONAL ALIGNMENT
  • Own go-to-market and product strategy for subsea cable capacity, PoPs translating complex network assets into commercially viable, customer-ready offerings across global markets.
  • Accelerated capacity sales and deal velocity by designing targeted GTM campaigns, pricing and positioning strategies, and sales narratives aligned to customer use cases and competitive dynamics.
  • Led product and GTM thinking for PoP migrations and exits, partnering with network teams to redesign architectures while minimizing customer impact and protecting revenue continuity.
  • Drove product modernization initiatives, contributing to the transition from legacy stacks to digital, usage-based models through competitive analysis, commercial modeling, and strategic input into digitized product constructs.
  • Enabled sales and pre-sales teams through structured sales enablement, simplifying subsea and network complexity into clear value propositions, solution frameworks, and executive-ready customer conversations.
  • Contributing to the build-out of a subsea and satellite managed services portfolio, extending Telstra’s core connectivity offerings into higher-value, outcome-led services.
  • Influence beyond role: Active organizer of Telstra’s Collective Wisdom program and graduate of the Iconic Women in Leadership experience—focused on solving systemic challenges, reshaping roles, and building influence across the organization.
Return on InvestmentSoftware Product ManagementGo-to-Market StrategyProduct Management

Cisco

2 roles

Product Line Manager

Promoted

Aug 2019Nov 2023 · 4 yrs 3 mos · Bangalore

  • DROVE PRODUCT & GTM STRATEGY | SOLVED CUSTOMER & MARKET GAPS | ENABLED GLOBAL SALES & PARTNERS
  • Owned product and go-to-market strategy for DCI, long-haul, and subsea optical portfolios, shaping solutions that addressed emerging bandwidth, reach, and cost challenges driven by 400G and hyperscale demand.
  • Defined and delivered product direction for NCS 1000 amplifier and muxponder platforms, enabling 400G ZR use cases across terrestrial optical network architectures and unlocking new customer deployment models.
  • Acted as a strategic bridge between engineering, architecture, sales, and customers, aligning product backlogs (NCS 1001 / 1004 / 1014) with market needs, competitive dynamics, and roadmap priorities.
  • Led market research, competitive analysis, and business case development, translating technical differentiation into clear positioning, pricing logic, and GTM narratives for global sales teams.
  • Enabled sales success across OTT, hyperscalers, service providers, and enterprise customers by shaping solution frameworks, bid strategies, and executive-ready presentations for complex network deployments.
  • Represented Cisco at international industry conferences and customer forums, positioning optical and subsea solutions, influencing buying decisions, and strengthening Cisco’s thought leadership in high-capacity networks.
  • Supported high-value bids by contributing to solution proposals, SLTE design, capacity modeling, and MOPs, ensuring technical feasibility aligned with commercial objectives.
RFPComputer NetworkingProduct ManagementGo-to-Market Strategy

Product Management Specialist

Aug 2017Aug 2019 · 2 yrs · Bangalore

  • TRANSLATED CUSTOMER NEEDS INTO PRODUCT STRATEGY | OPTIMIZED COST & CAPACITY | ENABLED BID SUCCESS
  • Partnered with customers, sales, planning, and finance teams to convert complex network requirements into clear product requirements, capacity models, and commercially viable solutions.
  • Improved bid success and cost efficiency by leading traffic analysis, capacity forecasting, and equipment costing, contributing to higher win rates and measurable reductions in solution costs.
  • Supported portfolio-level decision-making by working with finance and planning to forecast demand, assess ROI, and guide investment priorities for the NCS 1000 product line.
  • Designed and presented customer-specific optical solutions using NCS 1001 / 1002 / 1004 platforms, simplifying technical complexity for customers, partners, and sales teams.
  • Led Product lifecycle management, including end-of-sale transitions for legacy transport platforms, balancing customer impact with portfolio evolution.
  • Built strong technical and systems-level expertise across optical testing, SDLC, debugging, and deployment, forming a foundation for later product and GTM leadership roles.
Coherent DWDM transmission systemsPhysical LayerProduct ManagementProduct Strategy

Vayu group llc & vayunova solutions llp

Systems Engineer

Sep 2015Jul 2017 · 1 yr 10 mos · Bengaluru Area, India

  • SOLVED CUSTOMER NETWORK DESIGN CHALLENGES | ENABLED PRE-SALES & DELIVERY
  • Designed and validated DWDM optical networks using link budgets, feasibility studies, availability analysis, and high/low-level designs for terrestrial transport deployments.
  • Supported pre-sales and bid activities by leading RFP analysis, solution design, and BoM development, working closely with sales and customer teams.
  • Led customer meetings and delivered technical proposals, product demos, and solution presentations across Cisco NCS 2000 ROADMs, transponders, and amplifiers.
  • Enabled partners through training and tool-based planning support, accelerating adoption of network planning tools and optical platforms.
  • Collaborated with manufacturing, supply chain, and product teams to ensure orderability, deployment readiness, and execution alignment.
Coherent DWDM transmission systemsPhysical LayerNetwork DesignSystems Engineering

Robert bosch engineering and business solutions private limited

INTERN

Nov 2014Apr 2015 · 5 mos · India

  • As an Intern to the EST R&D department which works on smartphone sensors, I worked to identify and implement a method for Magnetometer-Gyroscope coupling for finding True Heading.
MATLABDigital Signal Processors

Education

Vellore Institute of Technology

Master’s Degree — Communication Engineering

Jan 2013Jan 2015

St. Joseph's College of Engg. and Technology, Palai

Bachelor’s Degree — Electronics And Communication Engineering

Jan 2008Jan 2012

RAJAGIRI PUBLIC SCHOOL

All India Senior School Certificate Examination

Jan 2006Jan 2008

RAJAGIRI PUBLIC SCHOOL

All India School Certificate Examination

Jan 2005Jan 2006

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