Aanchal Chopra — Co-Founder

Leader in Digital Marketing & Growth Strategies | Driving Business Growth & Market Share | Expertise in UPI Category & Fintech | Innovator in New User Acquisition & Customer Retention | Passionate about Data-Driven Decision-Making | Strategic Marketer with Hands-On Experience 🖥️ | Team Leader & Project Manager Extraordinaire 🏆 💼 Professional Experiences: - Achieved business excellence by leading high-performing teams through strategic marketing and data-driven decisions. - Specialized in fostering growth and market share for leading brands, notably in Paytm's UPI category. - Recognized for strategic New User Acquisition, Customer Retention, and Growth Marketing approaches. - Proficient in B2C communication, hyper-segmentation, in-app campaigns, and search strategies aligned with business objectives. - Executed impactful Paid Advertising campaigns on Google, Facebook, YouTube, and Amazon, yielding significant ROI improvements. 🎓 Education & Certifications: - PG Diploma in Management, Marketing & Analytics | S. P. Jain Institute of Management & Research - Bachelor of Technology in Metallurgy & Materials Science | Visvesvaraya National Institute of Technology - Google Ads, Amazon Ads, Shopify, Analytics Certification 💻 Technical Skills: - SEM, SEO, Google Ads, Facebook Ads, YouTube Ads, Amazon Ads, CleverTap, Google Analytics Let's connect and drive growth together! #DigitalMarketingExpert #FintechLeader #MarketingInnovator #TeamLeader #DigitalMarketing #GrowthStrategies #DataDriven #Fintech #CustomerRetention #NewUserAcquisition #SEM #PaidAdvertising #ROI #TeamLeadership

Stackforce AI infers this person is a Fintech and Digital Marketing expert with a focus on user acquisition and growth strategies.

Experience: 7 yrs 6 mos

Skills

Growth Marketing
User Acquisition
Digital Marketing
Sem

Career Highlights

Expert in driving user acquisition and retention strategies.
Proven track record in digital marketing ROI improvements.
Strong leadership in managing high-performing marketing teams.

Work Experience

Paytm

Assistant General Manager (11 mos)

Senior Manager - Growth (1 yr 3 mos)

Executive Manager - Growth (11 mos)

Growth Manager (9 mos)

Dcoded Innovations LLP

Building Dcoded (2 yrs 5 mos)

Aditya Birla Sun Life Insurance

Deputy Manager - Marketing & Digital (9 mos)

Performics.Resultrix

Assistant Manager - Paid Media (5 mos)

Merkle Sokrati

Senior Business Analyst (7 mos)

Digital marketing analyst (11 mos)

Education

PGDM at SPJIMR SP Jain Institute of Management & Research

Bachelor’s Degree at Visvesvaraya National Institute of Technology

at Bhavans B.P. Vidya Mandir

Aanchal Chopra

Co-Founder

7 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving user acquisition and retention strategies.
Proven track record in digital marketing ROI improvements.
Strong leadership in managing high-performing marketing teams.

Stackforce AI infers this person is a Fintech and Digital Marketing expert with a focus on user acquisition and growth strategies.

Contact

aanchalchopra1609@gmail.com LinkedIn

Skills

Core Skills

Growth MarketingUser AcquisitionDigital MarketingSem

Other Skills

Adobe Media OptimizerAnalytical SkillsBrand DevelopmentCommunicationConversion OptimizationCustomer InsightCustomer Segmentation StrategyDBMDCMData AnalysisDoubleClickE-commerce OptimizationFast-Moving Consumer Goods (FMCG)Google Ads EditorKPI Tracking

About

Experience

7 yrs 6 mos

Total Experience

1 yr 5 mos

Average Tenure

2 yrs 5 mos

Current Experience

Paytm

4 roles

Assistant General Manager

Promoted

Jul 2024 – Jun 2025 · 11 mos

Customer InsightStrategic ThinkingAnalytical SkillsMarketing Budget ManagementCommunicationOnline Sales+9

Senior Manager - Growth

Apr 2023 – Jul 2024 · 1 yr 3 mos

Boosting in-app transaction growth by through focused growth initiatives and strategic alliances in key markets.
Expanding and retaining user base and transactions via in-app marketing initiatives
Orchestrating brand messaging across over 5 channels, including social media, WhatsApp, In-App, Push Notifications, and
SMS, and coordinating with 10+ platforms to launch special digital events.
Conducting in-depth analysis and implementing in-app user experiences and communications for new and returned users.
Executing A/B testing and burning control experiments and analyzing customer data leading to increase in Click-
Through Rates (CTR).

Customer InsightStrategic ThinkingMarketing Budget ManagementCommunicationOnline SalesNegotiation+8

Executive Manager - Growth

Apr 2022 – Mar 2023 · 11 mos

Customer InsightStrategic ThinkingCommunicationOnline SalesNegotiationOral Communication+5

Growth Manager

Jun 2021 – Mar 2022 · 9 mos

Customer InsightStrategic ThinkingCommunicationOnline SalesNegotiationOral Communication+5

Dcoded innovations llp

Building Dcoded

Jan 2024 – Present · 2 yrs 5 mos · Remote

Aditya birla sun life insurance

Deputy Manager - Marketing & Digital

Aug 2018 – May 2019 · 9 mos · Mumbai, Maharashtra, India

Developed and executed SEM and SEO digital marketing campaigns autonomously, collaborated with over 5 external
stakeholders.
Crafted a strategic plan for an annual expenditure of INR 20 million, achieved a 23% reduction in cost per lead (CPL) and an
80-fold increase in lead generation.
Originated and implemented an email marketing campaign, enhanced open rates by 10%.
Composed the ‘Brand SI Share Improvement Strategy’ case study, published by Google for Life Insurance Clients.

Customer InsightStrategic ThinkingAnalytical SkillsMarketing Budget ManagementGoogle Ads EditorOnline Sales+9

Performics.resultrix

Assistant Manager - Paid Media

Mar 2018 – Aug 2018 · 5 mos · Mumbai

Amplified Return on Ad Spends (RoAS) by 30% for General Insurance firms and managed a campaign budget of INR 100 million
for performance marketing channels.
Reduced man-hours by 20% per week through budget allocation and optimization by Adobe Media Optimizer.

Customer InsightStrategic ThinkingAnalytical SkillsMarketing Budget ManagementGoogle Ads EditorOnline Sales+9

Merkle sokrati

2 roles

Senior Business Analyst

Promoted

May 2017 – Dec 2017 · 7 mos

Implemented a Remarketing strategy and utilized long-tail keywords to increase conversion rates (CVR) by 8% and click-
through rates (CTR) by 12% for Redmart.com, Singapore's most significant online e-grocery platform.
Identified and targeted revenue-generated audience segments in the cosmetics, real estate, e-commerce, and F&B sectors,
with improved ROAS by approximately 10%.
Conducted an Ad Operations Workshop and multiple training sessions and educated over 15 new joiners on Google &
Facebook Ads.
Earned a Fast Track promotion within 10 months; managed 11 clients and optimized marketing spend by 35%.
Launched 100+ ad campaigns for Studiosuits, LeatherCult, and Make Your Jeans (e-commerce players) in the UK, Canada,
and Australia, each with 150+ distinct creatives.

Customer InsightAnalytical SkillsMarketing Budget ManagementGoogle Ads EditorOnline SalesOral Communication+8

Digital marketing analyst

Jun 2016 – May 2017 · 11 mos

Awarded star performer of the month for exceptional performance across Google Search & Display channels & handling clients’ request on priority.
Gained comprehensive understanding of handling day-to-day operations on Google Search, Display, Shopping and YouTube channels

Customer InsightMarketing Budget ManagementGoogle Ads EditorOnline SalesKey Performance IndicatorsPerformance Metrics+5