Nov 2021 – Nov 2022 · 1 yr

• Spearheaded multiple SaaS Marketing engagements & initiatives with Product Marketing Managers, Web Content Strategists & Campaign Managers across geographies which involved analysis over volumes of data to identify web trends, conversion patterns and recommend strategies for optimizing customer journey & marketing efforts
• Customer Segmentation Model - Built ML models on Clickstream data for Customer Journey Optimization. Developed K-Means & Hierarchical Clustering models to identify the top meaningful clusters of web content & assets being consumed by prospects which led to conversion. The Objective is to personalize, promote & recommend such content for quick & easy visits to lead conversion.
• Lead Scoring Model - Formulating classification models on clickstream data of all the leads & customers to generate and associate a lead score. This score would potentially help the marketing teams to focus more on prospects with higher propensity of converting to customers. The objective is to efficiently identify the most promising leads for further improving the lead to opportunity conversion rate.

Jun 2018 – Nov 2021 · 3 yrs 5 mos

• Presented & delivered compelling narratives based on actionable insights through deep-dive analysis of clickstream data, funnel metrics & KPIs from multiple sources (Adobe Analytics, SAP HANA, Salesforce & Tableau) to drive business decisions.
• Streamlined & optimized various reporting & data pulling tasks which had increased the teams’ productivity up to 3X times.
• Developed & delivered 80+ customized complex Adobe Analytics dashboards for business stakeholders and assisted them with analysis to accomplish the key business objectives.
• Analyse volumes of data to identify web trends & business opportunities and recommend strategies for optimizing Business & Marketing efforts
• Devised API request models for building the clickstream data pipeline to Hadoop systems for Tableau dashboards.
• Collaborated closely with the Marketing Technology teams for designing & reinforcing the upgraded Campaign Attribution model for better Campaign performance measurement & ROI tracking.
• Accomplished close to 60% reduction in web analytics tracking bugs & fewer UAT iterations by collaborating closely with IT teams in standardizing & streamlining a robust QA process along with building automated release regression suits

Jun 2016 – May 2018 · 1 yr 11 mos · Bengaluru Area, India

• Enabled various customers across geographies to achieve business objectives and optimize marketing efforts by measuring industry-specific Key Performance Indicators through Adobe Analytics implementation.
• Spearheaded multiple customer engagements across various business verticals including Retail, Aviation, Telecom, Healthcare & Finance - Right from business requirements discovery sessions to the technical implementations on various digital assets, along with post-implementation analysis which helped them understand their customers better and provided a roadmap for optimizing the conversion rates.
• Collaborated closely with the sales and account executives in pre-sales scoping, roadmap & effort estimation for Adobe Analytics consulting projects.
• Crafted case studies & contributed towards building Digital Analytics Best Practices, standardizations and streamlined workflows for industry-specific analytics projects.
• Coached & worked very closely with Adobe Partners in reviewing & delivering best-in-class solutions to the customers.
• Mentored & led multiple teams of Analytics Consultants to deliver tailored analytics solutions within aggressive timelines.

Feb 2014 – May 2016 · 2 yrs 3 mos · Gurgaon, India

• Client-facing role requiring both technical and business/marketing knowledge and skills.
• Gather and understand client's unique business requirements and develop customized solutions to meet client's analytics and reporting needs with various types of Analytics tools & platforms such as Adobe SiteCatalyst, Google Universal Analytics, IBM Coremetrics & Tag Management Solutions.
• Defining Key Performance Indicators(KPIs) that align with the client's business goals & objectives, documenting Solution Design Reference(SDR) & Tagging Guidelines for analytics enablement.
• Perform data quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise.
• Data reporting & analysis through Excel Dashboards and PowerPoint presentations.
• Advise key stakeholders and drive clients' success based on their most important business goals & objectives.
• Managing client's expectations appropriately and keeping projects on schedule and within scope.
• Work to educate clients on the best practices in relation to their specific industry and key business requirements
• Working on the complete lifecycle of analytics from tracking code implementation to creating performance reports, analysis, and providing actionable insights & recommendations
• Managing time within a dynamic work environment in order to maintain a perfect balance between personal development & professional commitment.

Jul 2013 – Feb 2014 · 7 mos · Bengaluru Area, India

• Responsible for Complete Functional Testing of SAP HANA Search & Enterprise Search products.
• Responsible for Automated Unit Testing of SAP Fiori Search Application by writing test scripts in “JUnit”, an automation testing framework of JavaScript.
• Knowledge of SAP HANA Modelling - Creating different kinds of Views & SQL scripting.
• Worked on QA Automation tools like QTP/UFT & JUnit.

Dec 2012 – Dec 2012 · 0 mo · Bhopal, India

• Work: To Explore & Present the features and benefits of Toad® Software(a DBMS tool) for
• Oracle & Implementation of AJAX on BHEL web applications.
• Technology Used: JSP, SQL, HTML, JavaScript, AJAX, JQuery.
• Mentor: Mrs. Shikha Saxena(Manager-IFX, BHEL, Bhopal)

May 2012 – Jul 2012 · 2 mos · Bhopal, India

• Work: Designed & Developed a database driven ‘Personal Accounting’ web application which manages income & expenses of an individual and provides a summarized transaction detail in the form of balance sheet for a specified period of time.
• Technology Used: Java(J2SE), J2EE(Servlets), HTML5, JavaScript, CSS, JQuery, SQL
• Tools/IDE Used: NetBeans, MySQL Server & Query Browser, JDBC driver, Apache Tomcat Server
• Mentor: Mr. Rohit Ahuja(Co-Founder & CTO, Vedisoft Softwares)