Nov 2024 – Nov 2025 · 1 yr · Bengaluru · On-site

• ✅ Worked towards Democratising Video Commerce for Bharat [Content-Commerce]
• ✅ Led the Discovery & Experience side of Meesho Reels - A video first format to drive orders and engagement on Meesho + feature enhancements through data-backed analysis [SQL + Dashboards]
• ✅ Improved Reels engagement by 20% and reduced video load time by 40% via RCAs and A/B Tests
• ✅ Conducted 50+ User Interviews for Reels to gather insights and actionables, improving experience of the platform.
• ✅ Led pilots for UGC and AI-generated Reels to boost trust and content SKU variety on Reels
• Winner: Star Team of the Quarter

May 2024 – Oct 2024 · 5 mos · Bengaluru · Hybrid

• ✅ User Acquisition and Activation for Audio Shows on the platform through digital Ads optimization.
• ✅ Led promo charter to acquire and retain users via Voice of Customer (VoC) analytics and PMF optimization.
• ✅ Launched In-app and Meta Ads-led growth loops that improved DAU, installs, and 100-hour content retention.
• ✅ Led internal tool development for Growth teams, automating manualworkflows and reducing TAT by 40%.

Jan 2024 – Apr 2024 · 3 mos · Bengaluru, Karnataka, India · Remote

Aug 2023 – Nov 2023 · 3 mos · Noida, Uttar Pradesh, India

• ✅Part of the Wallet team under Paytm Payments Bank.
• ✅ Engaged in User-Research & VoC analysis of 90 million Paytm Wallet accounts with an aim for reactivating dormant users segregated into 15+ behavioral use cases.
• ✅ Analyzed 5+ primary competitors of Paytm wallet to give out 6 feature recommendations to increase the user base and daily reactivation rate by 135%
• ✅Developed a Sample User-base of 750 customers per user-case representing Paytm Customer Base for user interviews using SQL and Excel.
• ✅ Conducted 500+ user interviews to identify pain points for Merchants and Customers using Paytm producing 4 reports presented to the Leadership team.

May 2023 – Jul 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

• ✅Worked in ESG and Real-Estate function of PwC with a focus on developing analytical solutions for clients of the firm.
• ✅In the ESG function, Analysed global and national Sustainability standards(SASB & BRSR standards) mandatory to be reported by Fortune India 500 companies every year.
• ✅ Researched and Documented 5+ Data reports with 60+ KPIs to make a Data Model making the process of ESG reporing seamless for the clients using PowerBI.
• ✅ Strategized GTM and 3+ Revenue streams for the product to generate value for PwC in ESG sector.
• ✅In the Real-estate function, Single-handedly developed Predictive Analytics solutions using AI/ML models for Prop-tech companies by leveraging 20+ Data points.
• ✅Ideated, documented and prepared a recommendation model with 3 PowerBI Dashboards and 15+ KPIs to improve revenue for Prop-tech clients of the firm.
• ✅Carved out GTM plans and 4 Value generation streams from this solution after a deep research into current problems and opportunities in the sector.

Feb 2023 – Jul 2023 · 5 mos · Bengaluru, Karnataka, India

• ✅Part of the RetailIO team working towards developing a marketplace connecting Pharma Retailers to Wholesalers and Manufacturers.
• ✅ Analyzed the Retailers' buying and activity trends on the platform
• and worked on the RPL 2023 campaign setting up 10+ challenges,
• leaderboards, and daily rewards based on the analysis improving
• DAU by 150% and 200% increase in paying Retailers on the
• platform in 2 months.
• ✅ Assisted in automating the RPL data pipeline for data flow to
• Retailers' accounts on a daily basis increasing GMV by 125%

Nov 2022 – Feb 2023 · 3 mos · Bengaluru, Karnataka, India

• ✅ Prepared Data for development of a Dynamic Pricing calculator to make it easy for users to compare the prices and features of Mailmodo and it's competitors. Explore here- https://shorturl.at/gtHW9
• ✅ Worked on the project of analyzing the demographics of companies that are adoption Mailmodo over its competitors and the revenue generated Month on Month using CRM data, SQL and Excel decreasing No-show rates from 30% to 6%.
• ✅ Managed analysis of sales data to analyze the performance of Sales team and gave insights to improve the performance of some of the employees using Excel and SQL.
• ✅ Ran an ICP analysis to figure out the pool of companies and the executives to target with a better chance at conversion.
• ✅ Assisted in analyzing the email marketing industry data to release the flagship “State of the Email report 2023” that touches on every nook and corner of the industry. Explore - https://shorturl.at/epJ06

Oct 2022 – Dec 2023 · 1 yr 2 mos

• The Product Folks is a volunteer-driven community of Product Managers and enthusiasts who are passionate about making an impact and help everyone grow together.

May 2022 – Oct 2022 · 5 mos · Gurugram, Haryana, India

• ✅ Led the project of developing HRIS /PEAK(In-house HR and Appraisal portal of REA India) that manages 5,000+ employees and their appraisals and shipping 15+ features and making 8 PRDs during my tenure while managing a team of 4 Developers, 1 Engineering manager and 1 QA engineer.
• ✅ Worked on the project of B2B Emerging markets of the company and devised data-driven solutions to reach the target of 2X Revenue by year-end in Tier-2 cities for Housing using GA, SQL and Excel to give out 4 recommendations and presented it to the leadership team at Housing.
• ✅ Worked on the Internal Sales/CRM System called Lookup to improve the overall look and feel of the platform through User centric approach.

Feb 2022 – May 2024 · 2 yrs 3 mos

Sep 2021 – Feb 2022 · 5 mos · Bengaluru, Karnataka, India

• ✅ Complete Rebranding, planning and product design of the company’s social handles and website.
• ✅ Helped in Lifecycle management of the company and managed their posts and blogs with readership of 8000+ users and 1500+ followers
• ✅ Developed and strategized content for social handles of the company resulting in 40% increase in reach.
• ✅Used Social media Analytics to curate content targeting the niche

Jun 2015 – Jan 2020 · 4 yrs 7 mos · India