Apr 2023 – Nov 2024 · 1 yr 7 mos · Deoghar, Jharkhand, India · On-site

• Led all marketing initiatives for a 50+ bed eye hospital, managing full-funnel strategy across ATL, BTL, digital and PR. Tasked with increasing patient acquisition, awareness and brand trust across Jharkhand.
• Planned and executed comprehensive ATL and BTL marketing campaigns that resulted in a 35% increase in brand awareness within the local community over 12 months.
• Enhanced patient engagement through targeted direct marketing initiatives that improved appointment bookings by 25%, boosting hospital revenue streams.
• Led PR efforts that included media outreach and community events, elevating the hospital's reputation as evidenced by a 40% increase in revenue year-over-year.
• Managed an annual marketing budget effectively, reallocating funds to high-impact campaigns that yielded a 20% reduction in overall costs while maximizing outreach efforts.
• Strengthened digital presence through innovative online strategies that increased social media followers by 50% and improved engagement rates across all platforms.
• Campaign Highlight: Community-based Auto Driver Referral Program boosted free cataract surgeries by 2.5X
• Skills: ATL & BTL Marketing, Brand Management, Digital Strategy, Public Relations Management, Budget Optimization, Brand Development

Jul 2021 – Dec 2022 · 1 yr 5 mos · Hyderabad, Telangana, India · On-site

• Crafted and executed comprehensive digital marketing strategies that resulted in a 40% increase in online engagement across all social media platforms within the first six months of implementation.
• Planned and implemented BTL & trade marketing campaigns that boosted product awareness by 35%, stimulating demand across various market segments throughout India.
• Managed the organization’s social media platforms effectively, leading to a 50% growth in lead generation through Performance Marketing campaigns on Facebook, Instagram, YouTube, and LinkedIn over the tenure.
• Developed and executed Go-To-Market strategies with cross-functional teams that enhanced brand positioning and facilitated a 25% increase in overall sales during the campaign period..
• Managed SEO and SEM initiatives that improved website search engine rankings by 60%, substantially increasing organic web traffic and customer inquiries.
• Designed targeted email marketing campaigns that achieved a conversion rate of 20%, successfully engaging customers and promoting new product launches.
• Recognition: “Pillar of Carigar” award for marketing innovation and brand turnaround.
• Skills: Digital Marketing Strategy, Performance Marketing, BTL, Trade Marketing Campaigns, Social Media Management, Search Engine Optimization, E-Commerce Growth, Content Marketing, Marketing Automation

Dec 2016 – Jun 2021 · 4 yrs 6 mos · Gurugram, Haryana, India · On-site

• Spearheaded offline marketing campaigns that effectively reduced client expenses by 20%, optimizing resource allocation and improving project completion timelines across various initiatives.
• Achieved a remarkable 30% growth in market share through a targeted rebranding initiative that resonated with consumer preferences and strengthened brand loyalty within the competitive landscape.
• Formulated and executed innovative trade marketing strategies that enhanced brand visibility by 25%, driving significant sales growth within retail channels over a two-year period.
• Led impactful digital marketing campaigns resulting in a 40% increase in online engagement, boosting lead generation and conversion rates through targeted outreach efforts.
• Conducted comprehensive market analysis that identified key trends, leading to a 15% increase in sales within a short timeframe by aligning product offerings with consumer needs.
• Pioneered collaboration between sales and marketing teams that improved customer retention rates by 20%, ensuring cohesive messaging and strategic alignment across departments.
• Skills: Marketing Strategy, Brand Positioning, Digital Marketing Campaigns, Trade Marketing, Market Analysis, Business Strategy, Marketing Management, Online Advertising, Market Expansion,Stakeholder Management, Digital Analytics, CRM Strategy, ROI Driven Campaigns

Aug 2014 – Nov 2016 · 2 yrs 3 mos · Bangalore Area, India

• Implemented dynamic marketing strategies that aligned P&L management with consumer preferences, resulting in a significant increase in product volume during peak sales periods.
• Streamlined marketing expenditures by reducing budget spends by 15%, effectively eliminating unnecessary costs while maintaining robust brand visibility across various channels.
• Successfully launched two new products during festive seasons, leading to a 30% increase in sales compared to previous years’ performance during similar periods.
• Fostered collaborative relationships with key E-Commerce platforms such as Cloudtail and WS Retail, enhancing market penetration and brand presence online.
• Directed marketing partners including advertising agencies and digital marketing teams to create cohesive campaigns that maximized outreach and engagement across target demographics.
• Skills: Brand Management, Product Launch Strategy, P&L Analysis, E-Commerce Collaboration, Strategic Partnerships, Online Marketing, B2B Marketing, Brand Architecture

Apr 2014 – Aug 2014 · 4 mos · Bengaluru, Karnataka, India

• Spearheaded E-Commerce operations for Bengaluru, achieving a 30% increase in customer acquisition within five months through targeted local marketing initiatives that enhanced brand visibility.
• Implemented innovative marketing strategies that improved consumer engagement by 25%, boosting overall revenue during the operational period.
• Collaborated with cross-functional teams to streamline processes, enhancing operational efficiency by 20% and ensuring high levels of customer satisfaction across all service touchpoints.
• Skills: E-Commerce Operations, Customer Acquisition Strategies, Local Marketing Implementation

Apr 2012 – Mar 2014 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Drove business development initiatives that resulted in a 30% increase in market presence for the E-Commerce platform within two years through targeted outreach and strategic partnerships.
• Established and nurtured relationships with over 15 key vendors and suppliers, enhancing product offerings and contributing to a 25% increase in customer satisfaction ratings.
• Conducted comprehensive market research and competitive analysis that identified three new growth opportunities, optimizing sales strategies to capture an additional 20% market share.
• Implemented effective sales strategies that led to a revenue growth of $500K during tenure by aligning product offerings with consumer demand trends.

Aug 2011 – Mar 2012 · 7 mos · Bangalore

• Developed and executed comprehensive business development plans that resulted in a 30% increase in the growth of the E-Commerce consumer goods segment within eight months at Flipkart.com.
• Collaborated closely with product teams to optimize the online shopping experience, leading to a 25% improvement in customer satisfaction ratings based on user feedback surveys.
• Managed relationships with key stakeholders to ensure alignment with business objectives, successfully negotiating partnerships that enhanced product offerings and market reach.