Abhishek Chauhan — Co-Founder

I am a results-driven Growth & Digital Marketing professional with 11+ years of experience scaling brands through performance marketing, retention strategy, programmatic media buying, and full-funnel growth initiatives. Over the years, I’ve worked across leading consumer brands and digital-first organizations, driving impact through data-backed decision making, experimentation, and customer-centric strategy. As the Founder & Director of ClickCrafter Media Pvt Ltd, I’ve built a full-service digital marketing agency from the ground up—partnering with 70+ businesses and delivering measurable growth through performance, branding, and social media marketing. I lead a talented team, manage multi-channel strategies, and help brands scale efficiently through strong creative, optimized funnels, and data intelligence. Previously at Melorra and OYO, I drove performance channels end-to-end, implemented CRM & retention frameworks, optimized paid media, improved acquisition efficiencies, and launched automation workflows that strengthened customer lifecycle value. I’ve also managed partnerships, affiliates, alliances, and programmatic media buying, along with overseeing cross-device remarketing, audience segmentation, and campaign optimization. Across all roles, my approach remains consistent: ✔ Data-led problem solving ✔ Customer-first thinking ✔ Scalable processes & automation ✔ Strong collaboration with product, tech & creative teams I’m passionate about helping brands grow sustainably, building high-performing teams, and staying ahead of the curve in the fast-evolving digital ecosystem. If you’re exploring growth opportunities, need strategic support, or want to discuss performance and retention strategies—let’s connect.

Stackforce AI infers this person is a MarTech expert with a strong focus on performance marketing and digital growth strategies.

Location: Bengaluru, Karnataka, India

Experience: 12 yrs 5 mos

Skills

Digital Marketing
Performance Marketing
Data Analysis
Media Buying
Programmatic Media Buying

Career Highlights

Founded a successful digital marketing agency.
Increased client traffic by 50% through strategic initiatives.
Expert in performance marketing and customer retention strategies.

Work Experience

ClickCrafter Media Pvt Ltd

Founder & Director (2 yrs 8 mos)

Melorra

Sr. Digital Marketing Manager (3 yrs 3 mos)

Assistant Manager Digital Marketing (2 yrs 3 mos)

SVG Media Pvt Ltd

Sr. Associate-Media (1 mo)

OYO

Associate(Digital Marketing) (2 yrs 8 mos)

ITC Limited

Network System Administrator (11 mos)

Eurolife healthcare pvt. ltd.

System Network Administrator (11 mos)

Education

PGDM at IILM

Bachelor of Technology (BTech) at Uttarakhand Technical University

intermediate at Kendriya Vidyalaya

Mathematics and Computer Science at Kendriya Vidyalaya

Abhishek Chauhan

Co-Founder

Bengaluru, Karnataka, India12 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded a successful digital marketing agency.
Increased client traffic by 50% through strategic initiatives.
Expert in performance marketing and customer retention strategies.

Stackforce AI infers this person is a MarTech expert with a strong focus on performance marketing and digital growth strategies.

Contact

abhishek.2501chauhan@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingPerformance MarketingData AnalysisMedia BuyingProgrammatic Media Buying

Other Skills

Analytical SkillsPaid Media AdvertisingPresentation SkillsAI Powered Shopping adsDisplay AdvertisingPartner Relationship ManagementCan work on multiple platformsNetworkingMicrosoft ExcelLeadershipCustomer ServiceBusiness StrategyBusiness DevelopmentMarket ResearchTeam Management

About

Experience

12 yrs 5 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 yrs 8 mos

Current Experience

Clickcrafter media pvt ltd

Founder & Director

Sep 2023 – Present · 2 yrs 8 mos · Bengaluru · On-site

o Established a full-service digital marketing agency specializing in Performance, Branding and Social media marketing, achieving a client base of over 70 businesses within the tenure.
o Developed and executed digital marketing strategies that increased client website & App traffic by an average of 50% and improved conversion rates by 25%.
o Led a team of 8 marketing professionals, fostering a collaborative environment that encouraged innovation and continuous learning.
o Managed monthly budgets exceeding ₹1 CR, ensuring optimal allocation of resources to maximize ROI for both the agency and its clients.
o Designed and executed integrated marketing campaigns across social media, email, and content marketing channels, resulting in a 35-40% increase in customer engagement.
o Established partnerships with influencers and bloggers to expand brand reach and credibility in the sustainable fashion market.

Analytical SkillsPaid Media AdvertisingPresentation SkillsDigital MarketingPerformance Marketing

Melorra

2 roles

Sr. Digital Marketing Manager

Promoted

Apr 2020 – Jul 2023 · 3 yrs 3 mos

o Managed Performance Marketing Channels – Business Alliance & partnerships, Retention (CRM) & Affiliates.
o Executed remarketing across devices (desktop, m-site and app) and managed to drive cost-effective ROI, LTV and other channel metrics.
o Managed performance marketing channels for few years, driving consistent growth across Meta, Google, and other paid platforms..
o Conducted A/B tests on ad creatives, landing pages, and audience targeting, leading to a 25% improvement in click-through rates.
o Driving Email, App & Web Push, Onsite, SMS, InApp & Journey/Flow campaigns and regularly optimize them on open rate, CTR etc.
o Proficient in email tools like Betaout, WebEngage, CleverTap, Moengage and smart tools like Google analytics, Django, Magento, Appsflyer & Criteo.
o Implemented marketing automation workflows that increased lead generation by 15% and improved lead nurturing processes.
o Managed alliance relationships, addressing challenges and ensuring alignment with mutual goals.
o Led joint marketing campaigns, resulting in 20% increase in brand visibility and 8% growth in customer acquisition.
o Leverage data and analytics to deliver strong marketing efficiencies and to build inbound traffic by 40% and improved conversions on the website & apps.
o Developed and maintained strong relationships with external partners, including ad networks, publishers, and affiliate marketer.

Analytical SkillsPaid Media AdvertisingPresentation SkillsDigital MarketingPerformance Marketing

Assistant Manager Digital Marketing

Apr 2018 – Jul 2020 · 2 yrs 3 mos

Analytical SkillsPaid Media AdvertisingPresentation SkillsDigital MarketingPerformance Marketing

Svg media pvt ltd

Sr. Associate-Media

Jan 2018 – Feb 2018 · 1 mo · Gurgaon, Haryana, India

o Handled MEA (Middle East Asia) market campaigns and its advertisers;
o Communicated with the client for regular operations management and follow up;
o Strategies campaign implementation including optimization, growth and up-sell opportunities;
o Served as liaison between sales, creative and technical teams for campaign planning, prioritization, scheduling and delivery;
o Reporting and data analysis for campaign optimization to ensure timely completion of deliveries and
maximizing revenues;
o Onboarded and managing approx. 10-15 publisher accounts relationship;
o Daily and weekly reports presentation.

Analytical SkillsPaid Media AdvertisingPresentation SkillsDigital MarketingMedia Buying

Oyo

Associate(Digital Marketing)

Mar 2015 – Nov 2017 · 2 yrs 8 mos · Gurgaon, India

o Developed Programmatic media buying-where responsible for the planning, architecting, activating, and optimizing of (RTB display, video and native).
o Involved in the continuous addition of potential affiliates so as to increase the distribution.
o Mediated between the marketing department and technical groups, to assess the performance of existing affiliate strategies.
o Driven website branding and performance-based campaigns including CPA, CPI, CPV, CPM, etc.
o Proficient knowledge of smart tracking tools like “DCBM”, “Google Analytics”, ”Apsalar” & “Mfilterit” and also good knowledge of excel commands.
o Conducted and monitored the campaigns, knowing several phases of launch, as well as maintenance.
o Engaged in continuous research and analysis to keep updating with recent competitor activities and their updates.
o Established and maintained the business relationships with affiliates, advertisers and network providers, thus ensured the continuous improvement in performance.
o Involved deeply in extensive research pertaining to consumer behavior, target market analysis and segmentation.
o Managed operations, technical resolutions, payment invoicing and regular reporting.
OTHER RESPONSIBILITIES:
o Generated leads through online /media portal.
o Maintained relationship with existing vendors (Just Dial, Sulekha, Tripshelf, etc.)
o Maintained reports on a daily basis.
o Analyzed upcoming growth opportunities.
o POC for payments / contracts / impanelment.
o Listed OYO properties on classified portals.
o Assisted the contact center for conversions.
o Negotiated for the best contract for the organization.

Analytical SkillsPaid Media AdvertisingPresentation SkillsDigital MarketingProgrammatic Media Buying

Itc limited

Network System Administrator

Aug 2012 – Jul 2013 · 11 mos · Uttarakhand, India

o Maintained servers such as file, backup servers and regularly checkup for better productivity.
o Resolved all computer related problems like mailing, iphone setup, printers software issue etc.
o Installed & configured of Cisco routers and switches.
o Drafted troubleshooting and day to day activities.
o Managed all the company assets in a good working condition.