Jun 2021 – Apr 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India

Dec 2020 – Jun 2021 · 6 mos · Gurugram, Haryana, India

Nov 2017 – Dec 2020 · 3 yrs 1 mo · India

• Building and managing an international brand portfolio across 145 countries.
• Overall activities including but not limited to– driving eCommerce sales, revenue funnel management with product-driven campaigns, product positioning, paid marketing, email marketing, and digital marketing planning, to achieve higher brand recall using data driven decisions.
• Stakeholder Management –
• Internal communication and relationship building for 1000+ global partners (responsible for 55% of the company’s revenues)
• Managing Advisory Boards to engage leading CISO’s to drive product evangelisation activities like the weekly global webinar series – Cyber Talks
• Managing and growing a digital presence of 500,000 visitors a month on the website; 200,000+ followers on company social media profiles
• Product Launches
• Brand management of the EC-Council product portfolio and competitive market analysis to launch 6 products
• Campaign Management
• Driving the brand’s PR strategy, social media, and SEO content teams, to promote products and product related innovation, like the Global Ethical Hacking Leaderboard.
• Free Cybersecurity Resources Page – Drive traffic and subscriptions to the website. Incremental Traffic – 70K from March to June.
• Drove the Ethical Hacking Scholarship, driving 45,000 page views, 5000+ applications, and ~$200,000 worth of revenue in 45 days

Jun 2016 – Nov 2017 · 1 yr 5 mos · Pune/Pimpri-Chinchwad Area

• Improving the company’s pre-sales brand recall and post-sales brand
• engagement, with digital marketing, branded communication, internal branding campaigns, NPS-driven studies on user persona, and improved user engagement with branded assets.
• Content Strategy:
• Simplifying Insurance jargon and the impact of insurance to end consumer with company blogs, corporate website, engaging youtube videos, and comics
• Creator and design manager for award-winning “Appu and Pappu” Comic Strip (featuring in all ET Wealth Editions for 2 years)
• Vendor management and creation of offline and online marketing material for Pan India distribution
• Product Launch and managing the mobile applications B-Fit and
• Life-Assist for customer engagement.
• Ideating and executing digital marketing campaigns – across Social Media and corporate blog (Notably the “Ifs of Life” Campaign)

Jun 2015 – May 2016 · 11 mos · Pune/Pimpri-Chinchwad Area

Nov 2014 – Jan 2015 · 2 mos · Pune, Maharashtra, India

• Analytics led insights, gained post research were also useful to enhance customer relations via a B2C driven market research to enable real estate expansion decisions in Pune City

May 2014 – Mar 2015 · 10 mos · India

• Product Management of digital assets
• Ran India’s first campaign on “colourism”, with a team size of 15 high-performance individuals

Apr 2014 – Jun 2014 · 2 mos · Mumbai

• Responsiblities varied over:
• Marketing Communications
• Internal Branding
• Market research

Aug 2012 – Jan 2014 · 1 yr 5 mos

• Joined the team as an intern and rose up the ranks to structure, supplement and moderate content published across external and internal platforms
• Key driver in the social media and UGC campaigns

Mar 2012 – May 2012 · 2 mos

• Writing and editing articles