Feb 2024 – Nov 2024 · 9 mos · Bengaluru, Karnataka, India

• Business & Operations

Sep 2023 – Jan 2024 · 4 mos

Mar 2022 – Aug 2023 · 1 yr 5 mos · Bengaluru

• MavX’s mission is to help passionate creators to monetise by creating content which enables product discovery and generates trust for their community.
• Ideation, planning and execution for business strategies. Hiring for key roles across functions. Core 0 to 1 enabler

Apr 2019 – Mar 2022 · 2 yrs 11 mos · Bengaluru, Karnataka, India

• Worked on launching and scaling the Beauty & Personal Care from a meagre 1.2% to 7% order contribution in 7 months and sustained the growth which is 13x growth in absolute numbers in less than 2 years. Experience includes:
• Managing a team of over 12 including Key Account Managers, Graphic Designers, Business Development Executives and interns.
• Problem solving and experimenting to figure out the best growth approaches including improving merchandising, video reviews, product suggestions, repeat buying nudges, etc
• Solved quality and trust issues for cosmetics in social commerce by building a Quality Board (named Beauty board). Top 100 users of the portfolio reviewed products personally to ensure quality. Failed products did not go live on app. Resulted in Quality returns < 3% (lowest at Meesho)
• Solving for returns (Meesho is the only platform with returns available in cosmetics) by introducing Easy and Standard returns with price benefits
• Executing Price Drops by overseeing the overall MP commission reduced from 15% to 0% within a year
• Brought a slew of brands in partnership to the MP including but not limited to Mamaearth, WoW Skincare, Good Vibes, Khadi, Vega, etc
• Also, an integral part of Grocery and Fruits & Vegetable pilot enabling Hyperlocal Delivery during lockdown within a weeks' time under Business Continuity Plan.
• Emerging Categories: Pioneered the identification and subsequent launch of new categories at Meesho as part of my final stint. Identified more than 10 high potential categories and ended up launching 5 of them in a year contributing >1% of the business. More categories are underway. Key categories include:
• Sports & Fitness
• Automotive Accessories
• Pet Supplies
• Office Supplies & Stationery
• Packaged Food & Beverages

Oct 2017 – Apr 2019 · 1 yr 6 mos

• In charge of launching and scaling the Spa and Massage category under the Beauty and Wellness (B&W) vertical for Urbanclap Bangalore. Experience in B&W includes:
• Sourcing and onboarding of professionals from various sources and getting them trained to meet our quality criteria. This resulted in a supply base of 170 professionals in little over a year
• Creating pricing and marketing strategies to grow new user to the platform and to the category
• Bringing changes in the commission structure to bring it at par with the company averages and increasing the revenue from 50k/month in the first month to 13Lacs/month in 14 months
• Developing a seamless channel for financial assistance to the professionals to help them buy products for the work
• In charge of the inventory kept at source to be distributed to the professionals at a basic level.

Jun 2016 – Sep 2017 · 1 yr 3 mos

• In charge of various tasks and projects throughout the year working under multiple business categories and verticals at HO. Experience includes:
• Acquisition and onboarding of service professionals across 8 different service categories.
• Responsible for launching 3 categories across 5 major cities
• Customer retention using different strategies across categories
• Quality assurance of the profiles going live on the platform w.r.t the content and quality parameters

Dec 2015 – Feb 2016 · 2 mos · Gurgaon, India

Jul 2015 – Aug 2015 · 1 mo · Gurgaon, India

• Assisted my supervisor with the new contracts that they signed with new restaurants or Home delivery partner. Key responsibilities included:
• Managing the accounts of all the partners in the North West region of Delhi and identifying potential partners
• Helping in maintaining the quality of the partners on board by making customer calls and checking the comments left for the quality of the food delivered and the packaging used.
• Ideated and named one of the Independence Day Sale events called 'Delhi-cious'

Jul 2015 – Aug 2015 · 1 mo · Gurgaon, Haryana, India

Jul 2014 – Sep 2014 · 2 mos · New Delhi, Delhi, India

May 2014 – Jun 2014 · 1 mo