Feb 2024 – Jul 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India · Remote

• Led content and growth marketing initiatives for SaaS products under the Botpresso portfolio, focusing on product positioning, GTM strategy, and community-led growth.
• Worked on product marketing and go-to-market strategies for SEOvigil, AgencySimplifier, and the Botpresso SEO Extension
• Designed and executed multi-channel content strategies across blogs, social media, webinars, podcasts, and events
• Collaborated with product and UI/UX teams on messaging and feature communication
• Managed cross-functional teams (design, content, product) for campaign execution
• Led community initiatives, including The Brew meetups and webinars (500+ participants)
• Supported influencer and ecosystem marketing initiatives

Apr 2023 – Feb 2024 · 10 mos

• Led brand communication and content marketing initiatives to strengthen thought leadership, organic visibility, and demand generation.
• Developed and executed multi-channel content strategies across blogs, social media, email, and website
• Managed social media strategy and organic growth initiatives
• Led PR and industry storytelling campaigns with key publications
• Planned and promoted webinars and marketing events
• Managed and mentored cross-functional content and design teams
• Led employer branding and internal communication initiatives

May 2021 – Apr 2023 · 1 yr 11 mos

• Experienced Creative Professional | Social Media Strategy | Content Creation | Branding
• I am an experienced creative professional specializing in social media strategy, content creation, and branding. With expertise in Microsoft Excel, PowerPoint, and Office, I deliver impactful materials that drive brand awareness.
• My skills in digital content creation, visual design, and creative ideation enable me to develop and execute effective digital strategies. I have a strong ability to communicate brand messaging and leverage tools like Google Workspace and Adobe Creative Suite for visually stunning designs.
• As a leader in team management, I foster collaboration and deliver results through creative marketing strategies. I am well-versed in content marketing, social media marketing, and web content creation. With video editing and direction skills, I create captivating visual content.

Oct 2020 – May 2021 · 7 mos

• Have a strong background in social media strategy, content creation, and branding. Leveraging my expertise in Microsoft Excel, PowerPoint, and Office, I excel at developing engaging digital content that captivates audiences and drives results.
• I was manaigng project, that enabled me to create and implement effective digital strategies. I possess excellent communication abilities, allowing me to effectively convey brand messages and engage with diverse audiences.
• With a keen eye for visual design and a knack for creative direction, I consistently deliver compelling content that aligns with brand identity and objectives. I specialize in content marketing and content strategy, leveraging my skills to create engaging social media content that drives brand awareness and engagement.
• Through the use of Google Workspace, I optimize collaboration and streamline workflows to deliver high-quality results.

Oct 2019 – Oct 2020 · 1 yr

• With a proven track record of writing compelling content for major e-commerce websites, including Myntra, Mochi, Amazon India, Zivame, Oziva, and more, I possess extensive experience in crafting engaging long and short-form content.
• My content writing expertise covers a wide range of formats, including captivating product descriptions, informative blog articles, persuasive ad copy, and attention-grabbing social media posts. I have a keen understanding of the e-commerce landscape and the ability to tailor my writing to drive conversions and enhance user engagement.
• By combining my creative flair with market research and a deep understanding of target audiences, I consistently deliver content that effectively communicates brand value, highlights product benefits, and engages customers throughout their purchasing journey.

Dec 2016 – Oct 2019 · 2 yrs 10 mos · Mumbai Metropolitan Region

• With a wealth of experience in the creative industry, I have demonstrated my authority and expertise in various roles and projects. Here's a glimpse of my accomplishments:
• EBSCO Information Services:
• At EBSCO Information Services, I honed my skills in summarizing texts and identifying pertinent keywords to enhance the text's visibility on the internet. By optimizing content for improved retrievability, I contributed to maximizing the reach and impact of valuable information.
• LexisNexis India:
• During my tenure at LexisNexis India, I successfully completed multiple legal copyediting projects. My meticulous attention to detail and commitment to meeting deadlines ensured that clients received polished and error-free content, enhancing the overall quality of their legal publications.
• Amazon India:
• Working with Amazon India, I immersed myself in extensive product research. I delved into the vast array of offerings on the Amazon.in website, specifically catering to the needs of Indian small and medium enterprises. I leveraged my expertise to write informative and engaging blogs and buying guides, meticulously comparing specifications to assist buyers in making informed decisions.
• RMIT University:
• At RMIT University, I undertook video captioning and indexing projects, utilizing keywords sourced from the extensive Library of Congress database. By applying these keywords, I facilitated easier navigation and searchability within the video content, enhancing accessibility and user experience.

Dec 2016 – Dec 2016 · 0 mo · Mumbai Metropolitan Region

• Developing stories and writing scripts for Essel Vision. With a passion for storytelling, I excel at crafting compelling narratives that captivate audiences and leave a lasting impact.
• My expertise lies in developing engaging stories across various mediums, including film, television, and digital platforms. I have a keen eye for detail and possess the ability to create scripts that effectively convey the desired message and evoke emotions.
• As a skilled communicator, I excel at collaborating with diverse teams and stakeholders, ensuring seamless coordination and efficient project execution. I thrive in fast-paced environments, utilizing effective communication strategies to bring ideas to life.
• Whether it's bringing characters to life, conveying brand messages, or crafting captivating content, I am dedicated to delivering high-quality work that exceeds expectations.