Feb 2021 – Present · 5 yrs 4 mos · New Delhi, Delhi, India

• Key Achievements & Responsibilities:
• Brand Initiatives & 360-Degree Marketing Campaigns:
• Led successful 360-degree marketing communication campaigns aimed at enhancing brand awareness and improving brand metrics 📊.
• Orchestrated ATL, BTL, Digital, and PR campaigns, contributing to over 100,000 pre-bookings for the Rugged EV project 🚗.
• Social Media & Website Management:
• Managed the company’s social media platforms and website, leading to improved organic traffic and enhanced user experience 🌐.
• Optimized the website for search engines, boosting SEO performance and driving growth in online visibility 🚀.
• Dealer Development for North India:
• Spearheaded Dealer Development for the North India region, establishing strong networks and ensuring a seamless GTM strategy implementation 🤝.
• Delivered a high-performing strategy that strengthened regional market presence and boosted dealer engagement 🔧.
• Profit & Loss (P&L) Management:
• Managed the P&L for the North India region, successfully handling a substantial marketing budget 💼.
• Achieved a significant revenue boost and controlled expenses to ensure optimal profitability for the region 📈.
• Go-to-Market (GTM) Strategy Development:
• Designed and executed a comprehensive GTM strategy, achieving early market penetration and competitive advantage for the Rugged EV 🚗.
• Built and trained a high-performing marketing team to implement the GTM plan effectively 🎯.
• Investment Generation:
• Played a key role in securing new investments for the Rugged EV project, aligning marketing and sales initiatives to appeal to investors 💰.
• Core Competencies:
• Sales Growth & P&L Management 📊
• Brand Communication & 360-Degree Marketing 📢
• Dealer Development & GTM Strategy 🚀
• Social Media & SEO Optimization 🌐
• Investment Strategy 💼
• Focused on maximizing ROI, building high-performance teams, and delivering impactful marketing strategies for sustainable growth. Ready to drive your Rugged EV project to new heights! 🎯

Feb 2021 – Sep 2021 · 7 mos · New Delhi, Delhi, India

• Key Achievements & Responsibilities:
• Operations Leadership:
• Spearheaded North India Operations Excellence, ensuring smooth and efficient operations for last mile deliveries and bike rental services 🛵.
• Played an active role in daily sales, driving profitability and enhancing operational standards 📊.
• Fleet Management & Maintenance:
• Ensured the fleet was well-maintained, reducing maintenance costs and keeping Non-Performing Assets (NPA) low 🚚🔧.
• Standardized fleet operations to boost reliability and minimize downtime, improving overall efficiency ⚙️.
• P&L Management:
• Monitored the Profit & Loss performance across North India operations, making data-driven decisions to control costs and maximize profitability 📈💼.
• Implemented strategies that resulted in improved financial performance and reduced operational expenses 💰.
• Vendor & Supply Chain Management:
• Led vendor management efforts to streamline supply chain operations, negotiating favorable terms and driving supply chain improvements 📦🤝.
• Fostered strategic partnerships with B2B clients to ensure sustained growth and operational excellence 🚀.
• Team & Manpower Management:
• Managed a high-performing team, leveraging manpower cross-utilization to ensure optimal resource allocation and operational efficiency 👥🔄.
• Trained and motivated teams to exceed performance targets, boosting productivity and ensuring seamless operations 📊.
• Customer Retention:
• Focused on customer retention strategies, ensuring long-term relationships with key clients and delivering exceptional customer service, leading to increased loyalty and repeat business 💼💬.
• Core Competencies:
• Operations & Fleet Management 🚚
• P&L Management 📊
• B2B Strategic Partnerships 🤝
• Vendor & Supply Chain Management 📦
• Customer Retention 💬
• Team Leadership & Cross-Utilization 👥