Dec 2025 – Present · 5 mos · Chandigarh, India · Hybrid

• Leading Embedded Finance initiatives for Petpooja’s F&B ecosystem, enabling restaurants with end-to-end financial solutions integrated into billing and POS workflows.
• Owning zone-level P&L, revenue growth, and partner expansion for embedded financial products including acquiring, payment solutions, and value-added services.
• Managing North Zone operations across Haryana, Punjab, Chandigarh, Himachal Pradesh, and Jammu & Kashmir, with complete ownership of strategy, execution, and scale across 5 regions.
• Building, hiring, and mentoring high-performance regional teams, driving execution excellence and consistent growth across territories.
• Driving merchant acquisition, activation, and retention by embedding financial services directly into daily restaurant operations via Petpooja’s billing software.
• Working closely with Product, Risk, Operations, and Tech teams to improve product-market fit, streamline onboarding, and increase merchant adoption.
• Establishing and scaling banking, acquiring, and fintech partnerships to strengthen Petpooja’s embedded finance ecosystem.
• Designing and executing region-specific go-to-market strategies for QSRs, cloud kitchens, casual dining, and enterprise restaurant chains.
• Tracking KPIs, funnel metrics, and cohort performance to maximize conversions, reduce churn, and increase revenue per merchant.
• Acting as the market and customer voice, sharing insights with leadership to influence product roadmap and strategic decisions.