Nov 2022 – Oct 2023 · 11 mos

• Ensured target revenue achievement while independently managing Home Textiles category
• Conceptualized, piloted & scaled a 0-to-1 program (Meesho Gold), experimenting with multiple variants over the course of 12 months to ensure user adoption, comprehension, and retention
• Collaborated with product & growth teams to drive on-app & off-app GTM for the program
• Collaborated with category teams to drive assortment available to ~1L products
• Responsible for setting up processes to ensure that all apparel category teams are able to plan, execute, monitor, and pivot to achieve their revenue targets
• Firefighting-of-all-kinds

Jul 2022 – Oct 2022 · 3 mos

• As a Senior Analyst, I was primarily leading a team of 5 analysts to support a portfolio of categories with data-driven business insights. Received an MRX (Manager Recommendation) score of 9.7 on 10.
• Moreover, I was responsible for setting up processes to streamline the work and drive efficiencies in the system. I was also involved with critical platform-level RCAs and arriving at recommendations for senior management.

Sep 2021 – Jun 2022 · 9 mos

• As an Analyst with the Fashion vertical, my primary role was to help a select portfolio of categories with data-driven insights that could help them increase their daily order run-rate.
• This included analyses around problem discovery, problem sizing & prioritization, root cause identification, solutioning, and impact estimation.
• In addition to this, I led analytics on several projects (Returns Unbundling, Male User Success, New Product Listing Incentivization) that were being taken up by a cross-category, central team to achieve order-growth targets.

Feb 2021 – Sep 2021 · 7 mos · Hyderabad, Telangana, India · On-site

• Worked on database migration & marketing analytics for a US-based fitness chain with both, online and offline offerings
• Migrated dashboards across key verticals like strategy, business, finance, accounts, human resources, payroll, & inventory to the new database.
• Ensured correct reporting of the business metrics for new as well as legacy products of the client, during the migration period.
• Improved report accuracy by 10% for legacy reports.

Jul 2019 – Nov 2020 · 1 yr 4 mos · Rajasthan, India · On-site

• Revamped the payments collection model to increase the receipt of online payments from <5% to 25% through a combination of information campaigns and 1-to-1 customer interactions, leading to increase in the collection efficiency from 80-85% to 90%+
• Liaised with local administration to secure essential worker permits during the COVID pandemic.

Jan 2019 – Jun 2019 · 5 mos · Bengaluru, Karnataka, India

• Interned at Unilever R&D on novel nanoparticle use for personal care application.
• Designed and performed experiments with minimal supervision.
• Analyzed experimental observations for results, and future course of action.

May 2018 – Jul 2018 · 2 mos · Gurugram, Haryana, India

• Worked on an Engineering Design Project.
• Learnt proprietary software and used it to complete deliverables.
• Performed consistency checks and pump, and line hydraulics. Prepared utility summary reports for documentation purposes.
• Learnt to read P&ID, basic interlocks and safety levels.

May 2017 – Jul 2017 · 2 mos · Rourkela, Odisha

• Increased revenues for the department by 1.25% by reducing material defects.
• Prepared a summary report comparing different industrial methods of manufacturing cold-rolled steel.