Nov 2017 – Jul 2018 · 8 mos · Gurgaon, Haryana, India

• Setting-up marketing campaigns across the customer journey in the value chain.
• Executed projects focused on customer engagement, driving stickiness, cross-selling, Retention, Customer re-targeting, Customer Loyalty Program & Cost–benefit analysis.
• Reviewed research models and compare/contrast with company's internal results and forecasts.
• Identified customer segments within the database & conceptualize marketing campaigns on those segments.
• Solely responsible for daily metrics like Organic Traffic, New user acquisitions, Conversions across all line of products.
• Created automated dashboards, used inferential statistics and predictive churn/spend propensity models to drive insight and decision making across business functions.

Aug 2016 – Nov 2017 · 1 yr 3 mos · Noida Area, India

• Conducted Primary and secondary research to uncover insights and understand business trends and potential implications for business.
• Performed gap analysis, SWOT analysis and Impact analysis for existing processes and systems across all forward, reverse and weight logistics across marketplace.
• Worked very closely with various stakeholders, SMEs and staff to understand the existing process, Streamlined all of them with the Risk management team in order to ensure good experience both for our Merchants and customers.
• Participated in industry and other professional networks to ensure awareness of industry standards, trends and best practice in order to strengthen organizational and technical knowledge.
• Retrieve, understand and handle complex data-sets to create insightful reports through Weekly/Monthly/Quarterly Business report trends and driving the prioritization of Quality/Cost Improvements projects .
• Recommended controls by identifying problems; writing improved procedures.
• Created informative, actionable and repeatable reporting through alerts and extrapolation that highlights relevant business trends and opportunities for improvement.