Feb 2024 – Jun 2025 · 1 yr 4 mos · Hyderabad, Telangana, India

• Social media marketing and Brand Management for T-Hub and MATH -
• Heading Content and Brand Marketing for MATH, T-Hub’s CoE for AI&ML, supported by the Department of Science and Technology (Central Govt).
• Ideate, conceptualise (Design Direction), and oversee the creation and outcomes of marketing & promotional collaterals for all startup programs.
• Growth Marketing
• Grew Linkedin to 12k in 5 months through targeted Organic and Inorganic Campaigns.
• Performance Marketing & Campaign Management
• Created outreach campaigns and CFA for flagship startup accelerator programs of T-Hub and MATH
• Ideated, created and executed Meta, Google, Linkedin campaigns tracking CPA, CPC, ROAS and overall budgets for the Brand.
• Analysis and hypothesis of campaign performance
• Program & Product marketing
• Ideated and initiated specific product marketing campaigns for flagship services of T-Hub
• Event Marketing
• Planned and oversaw the execution of corporate events, product launches, and press conferences.
• Launched flagship events such as Mathademia 2024, a flagship event for ML and AI Tech Hub (MATH) with startups, corporates, and academia with over 400 attendees, InnovAtIon Gala Awards, India's first Defence and Aerospace Innovation Summit(DAIS 2024), and AI Healthcare Summit
• Video Marketing
• Video Content Strategy and Execution
• Strategize and execute video content initiatives, including podcasts, short videos, and product videos, to effectively communicate messages in a visually appealing way to internal and external audiences
• Stakeholder and Vendor Management
• Developed communication models that ensured smooth communication between stakeholders and vendors.
• PR and Media
• Built and maintained relationships with media and PR agencies, coordinating press
• coverage and media interactions to maintain the image of the organisation.

Mar 2022 – Aug 2022 · 5 mos

• Worked as an Educator for Copywriting and Content Marketing for aspiring professionals.

Jul 2021 – Feb 2024 · 2 yrs 7 mos

• Ideated, conceptualised, and implemented end to end branding and marketing activities
• Social Media Branding and Marketing
• Develop strategies for the creation and maintenance of marketing &
• promotional materials
• Involved extensively with Youtube Marketing and Social Media Marketing on Instagram.
• Created ads on Google driving marketing qualified leads.
• Email-Marketing
• (B2B) in the ed-tech industry(Career Guidance & Alumni Guidance) from conceptualising, constructing and performance analysis of the email campaigns.
• Led Student-Alumni Engagement and Digital Data Collection for the Alumni Impact Program - A Professional Network for Schools and their Alumni.
• Sales and Marketing
• Spearheaded Digital Pre-Sales Engagement to Nurture leads and make them result in Conversions.
• Created marketing collaterals to cater to sales prospects through all stages of the funnel.
• Leading the Video Marketing team (B2B and B2C) that includes conceptualisation, copywriting, scriptwriting, video direction, creative direction, and analysis of results.
• Product Content
• Product content projects including in-product content, prompts, and conceputalised the design for service platform.

Apr 2020 – Jun 2021 · 1 yr 2 mos

• Promoted to Senior Content Writer with ownership of core revenue-generating products of the company such as credit card, bullion and tech.
• Involved extensively in the Brand Marketing Team of the company for brand articles, copywriting, script writing and the making of short and long-form videos.

Sep 2018 – Apr 2020 · 1 yr 7 mos

• Hired as a content writer in the Online Marketing - India Content team to write blogs, landing pages, news articles, guest posts and Quora articles on Finance.
• Worked on a wide range of products such as Fixed Deposits, Credit Cards, Gold and Silver, Stocks, Petrol and Diesel along with Passport and Visa.

May 2018 – Aug 2018 · 3 mos · Bengaluru Area, India

• Writing blogs on travel and living for the website.

Sep 2017 – Sep 2018 · 1 yr · Hyderabad, Telangana, India

• End to end Digital Marketing for various Hospitals and Doctors around the city focusing on different topics. Working on Social Media, Blogs, etc. on various topics like surgical procedures and helping people overcome their fear of diseases and treatments.
• Also served as the Associate Editor of the Content team in the firm.

Jul 2016 – Aug 2017 · 1 yr 1 mo · Hyderabad, Telangana, India

• Managed Hyderabad content at Zomato taking care of more than 3,000 restaurants all over the city and being a point of contact for updating of restaurant information real-time, QC for Zomato Collections and restaurants data and working closely with the Sales team.

Mar 2016 – Jun 2016 · 3 mos · Hyderabad, Telangana, India

• Content developing and writing for a travel-based startup in India.

Apr 2013 – Jun 2013 · 2 mos · Hyderabad Area, India

• Developed content for India's first multiplayer Quiz app - Quizinga.