Jul 2019 – Jun 2021 · 1 yr 11 mos · Greater Delhi Area

Feb 2019 – Jun 2019 · 4 mos

• Worked from the US office to identify a B2B marketing and naming strategy for the newly set up Energy Systems segment
• Worked on the future acquisition plan, prepared a valuation model & conducted a feasibility study for various innovative start-ups

Oct 2018 – Feb 2019 · 4 mos

• Helped launch Liva home bed linens in India across 12+ cities and ensured product availability, viable shelving and visual merchandising
• Regularly conducted meetings with Portico & engaged in stakeholder management and acted as a liaison between Liva and Portico
• Visited 40+ stores in 4 cities, conducted mystery audits, created customer journey maps and devised plans for success measurement
• Drove ATL and BTL activities and designed innovative marketing content for B2B and B2C communication via print media
• Conducted in-depth customer interviews to identify reason to believe (RTB) and changing customer preferences in bed linens

Jun 2018 – Oct 2018 · 4 mos

• Lead the sales team and devised sales targets, incentive plans and regularly interacted with 21 ASMs in West India (8 districts) to understand rural markets
• Increased acquisition rate by 10% in top 20% of 210+ Hyper-local markets through daily performance tracking of salespeople
• AB tested 10+ customer/retailer engagement plans, covering 25000+ users and identified successful customer/retailer offers
• Visited rural markets, interacted with retailers and customers to help identify possible model towns from among 6 lakhs+ villages
• Managed E-commerce product planning and led “E-commerce week”, an internal sales competition which was implemented PAN India

Apr 2017 – May 2017 · 1 mo · Gurugram, Haryana, India

• Worked with an Indian conglomerate with top-line of Rs.6000+ crores.
• Individually managed planning of strategic objectives of a business unit for the client with top-line of close Rs.160 crores
• Conducted market study and spoke with 10+ industry experts of PVC compounding industry
• Undertook market size estimation analysis, competitor benchmarking and formulated a growth strategy for the firm
• Identified reasons for current performance by undertaking profitability and ROCE analysis and building scenario and financial model.
• Simultaneously worked on planning and organizing a trend workshop to be attended by the top management of the client organization

Aug 2015 – Jan 2016 · 5 mos · Greater Delhi Area

• Increased revenue by 10% by leading a team of 5 in creating and implementing 360 degree-marketing campaigns for Adidas and OYO
• Worked with 5 major clients to conduct marathons, Campus ambassador programs, CSR activities and short films as offline activations
• Organized The 72 Hour Project, a conference for 100+ handpicked young professionals with leadership building activities and sessions
• Post-acquisition offered a position at TrulyMadly to increase customer app engagement and develop inventive promotional campaigns

Jun 2014 – Aug 2015 · 1 yr 2 mos · Gurugram, Haryana, India

• Responsibilities:
• Ensured timely accounting period closure and managed Front End Balance Sheet Reconciliations for the US and EMEA markets
• Managed 55 accounts (~25 million USD) and resolved 20 queries a day for all financial accounts and performed regular quality checks
• Achievements:
• Received The VP Award for the most promising newcomer and 2 Blue rewards for reducing system wastages in high-value accounts
• Reduced balance sheet open items from 37% to 0% within 3 months by implementing new processes for recently migrated accounts
• Youngest Ad-hoc manager in the reconciliation department – managed a team of 7 within 11 months of joining over a quarter
• Collaborated with IT to increase auto match by 23%, reducing incorrect account matching, thus saving ~ 5 process work hours/week
• Appointed to a 2-member team from amongst 400+ cross-department applicants as a Program officer (PMO) to set up a new legal entity impacting 1200+ professionals. Subsequently designed new processes for the US customer cross sales (up-selling) process and SOP