Sep 2016 – Oct 2017 · 1 yr 1 mo

• In this role I was responsible for working closely with all the In-country partner marketing leads in terms of carving and rolling out the channels programs across APJ.
• Leading the efforts of planning and executing APJ theatre breakout session at DellEMC World taking more than 450+ partners from Asia.
• Owning DellEMC Participation at Channel Industry events like Canalys.

Jan 2015 – Sep 2016 · 1 yr 8 mos

Jul 2012 – Dec 2014 · 2 yrs 5 mos

Mar 2012 – Jul 2012 · 4 mos · Greater Delhi Area

Sep 2010 – Feb 2012 · 1 yr 5 mos

• Part of the Global Marketing team based in Noida. Was responsible for running the customer reference program across the globe. Worked closely with sales team on identifying the wins that would qualify for customer reference and streamlined the entire process of writing and publishing the wins post customer approval.
• Also, created the tool for sales nominating the request and alerts going out every-time new reference gets published... through this tool could let you know in which stage of development the customer reference is along with the estimated completion time.

Aug 2009 – Aug 2010 · 1 yr

• Own the marketing /campaign budget planning & design (estimate, invoice, accrual etc.,) and efficiencies in the budget-planning process, based on an agreed-plan and scope of work.
• Developing innovative approaches to marketing communications that result in improved customer partner experience and revenue targets
• Drive localization of global marketing campaigns, and ensure that the ideas are culturally relevant, on-brand, and compelling.
• Define success metrics of a campaign e.g goals, leads, prospects
• Drive Various marketing activities like Hands on Labs, Deployment workshop, Events, weekly webcast, online campaigns and contests.
• Building on a robust plan for driving various engagement initiatives like creating a community hub for , building exclusive resource center, forums, Live Chat, Internet Radio, newsletter etc.
• Develop and localize marketing content to drive consumer and small business awareness and demand.
• Engage and collaborate with regional & subsidiary constituents to drive ongoing marketing progress against marketing plan, as well as manage marketing budget
• Efficiently led cross-discipline virtual teams (including vendors) to implement multiple, varied, complex projects.
• Proactively ensuring that all marketing activities are designed so that they included appropriate measurement plans, measured appropriately across campaigns, and were shared in a timely fashion across teams/stakeholders
• Aligned with internal or external business partner to create well-written, culturally relevant, and creative communication “ BRIEF “

Aug 2007 – Jul 2009 · 1 yr 11 mos

• Develop and execute the regional marketing plan across product and solution incubations
• Develop and execute product and solution POC and Pilot marketing plans.
• Engage partners to drive joint perception-change initiatives related to Unlimited Potential solutions that are in-market or in pilot stage.
• Report monthly on marketing plan progress in 1:1 calls with UPG HQ marketing team.
• Work with subsidiary teams to build a powerful set of local customer and partner evidence stories that provide compelling proof points to the Unlimited Potential story.

Dec 2005 – Jul 2007 · 1 yr 7 mos

• Fully retained by Microsoft India for their business division “Information Workers Business Group” performing the function of a Marketing Resource responsible for events management, driving the evidence production, setting up internal comms vehicle, subsidiary cross-group collaboration, Partner interaction.
• To help detail out marketing concepts prior to execution.
• To help in the successful organization of marketing campaigns, working closely with MarCom and events teams.
• Also attend internal workshops, seminars and training programs regarding new products and launches by Microsoft.
• Getting various online (promos, contests, websites) and offline (Brochures, DM’s) promotion done around IW products.

Jan 2004 – Nov 2005 · 1 yr 10 mos