Dec 2023 – Jan 2025 · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

• Ntrust Commercial Real Estate SaaS Product and Services Company
• Collaborated closely with management and the US sales team to achieve sales goals.
• Designed, developed, and launched the current Ntrust website from scratch,
• including UI, content, and overall development.
• Promoted SaaS products through various digital marketing strategies, including email
• marketing, SEO, and social media marketing.
• Achieved high search engine rankings for Ntrust on top CRE keywords, competing
• with industry giants such as CBRE, IBM, and Yardi.
• Generated over 25 leads through targeted email marketing campaigns, with 4 leads
• converting into clients via the sales team.
• Managed and enhanced social media presence, particularly on LinkedIn, increasing
• engagement by over 500%.
• Established a comprehensive email marketing system, encompassing cold email
• marketing and transactional emails.
• Enhanced Ntrust's visibility and competitiveness in the market against major industry
• players.

Aug 2023 – Dec 2023 · 4 mos · Chennai, Tamil Nadu, India · On-site

• Responsible for planning, implementing, and optimizing SEO strategies for two of
• Vendasta’s products: Calendar Hero and Website Pro.
• Successfully executed on-page and off-page SEO tactics, resulting in a substantial
• increase in organic traffic, improved search engine rankings, and a boosted online
• presence for the company.
• Collaborated seamlessly with the Canadian team to align SEO efforts with the
• company's broader marketing and business goals, ensuring a consistent and holistic
• approach to digital marketing.
• Conducted in-depth keyword research and analysis to optimize website content,
• driving targeted organic traffic and improving conversion rates for the products.

Jul 2021 – Jun 2023 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

• Mastered the art of email deliverability!
• Expert in ensuring emails hit the inbox, elevating mails above the noise.
• Worked with the development team to ensure SEO best practices were properly
• implemented on newly developed code.
• Recommended changes to website architecture, content, linking, and other factors to
• improve SEO positions for target keywords.
• Helped teams reach their goals by providing them with technical assistance by finding
• new tools and Excel formulae to make their work easier.
• Managed teams by giving them day-to-day tasks using Trello and keeping track of them·
• Tracked, Reported, and analyzed website analytics and campaigns every day.
• Developed and implemented different link-building strategies.
• Helped set up an email marketing tool by purchasing servers, IPs, and domains
• separately rather than buying directly from a big firm, which reduced the cost by 70%.
• Gained a basic understanding of agile and assisted the team members and TLs in
• using Trello to manage the workflow.

Jan 2021 – Jun 2021 · 5 mos · Chennai, Tamil Nadu, India

• Handling Campaign promotions and outbound lead generation for Southeast Asia and Demand Generation.
• Building and Managing our social media profiles and presence across different channels for VideOOH.Deals.
• I worked along with other marketers and content marketers to help distribute content that leads traffic to our site.