Aishwarya Iyer

Digital Marketing Specialist

Chennai, Tamil Nadu, India6 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Increased blog production significantly within first month.
  • Achieved high engagement rates across social media platforms.
  • Expert in creating optimized content for SEO and user engagement.
Stackforce AI infers this person is a B2B SaaS content marketing specialist with strong SEO and digital marketing skills.

Contact

Skills

Core Skills

Content MarketingSeoCopywritingDigital MarketingJournalism

Other Skills

BloggingBreaking NewsCommunicationContent DevelopmentContent ManagementContent Management Systems (CMS)Content StrategyCreative Content ProductionCreativity SkillsCustomer Relationship Management (CRM)Data AnalysisData EntryDigital Marketing ContentDoodlingEmail Marketing

About

In third grade, we were all asked to write a short story unfolding in our world. Most of the stories were childish ripoffs of Beauty and the Beast or Cinderella. Mine, I still remember, she said, was one of magic. She declared me a prodigy! ๐Ÿ˜… My chest beaming, I decided that was going to be my career. If you did believe that, would you also believe that Santa Claus ๐ŸŽ… is my uncle and that I have a stable full of unicorns ๐Ÿฆ„ ? Hi! I'm Aishwarya, a freelance B2B SaaS content writer. I've been writing for the past 3 years, or is it 4? Time truly does fly when you do what you love! I wanted to be a biotech researcher, but like most Indian science students, my board exams scared the bejeesus out of me. So, even after clearing the dreaded JEE Mains and NEET, I decided to protect my peace and move to English (the only paper I scored well on). The three years of college made me appreciate language and connect with myself. I realized I was made to be a writer or a storyteller, and thus began my journey. I'm a freelance writer who wishes to create a personal library. I prefer working in loud spaces, where I can add life to boring topics. I work with folks interested in creating quality content to educate and engage with their audience. I create no-fluff content focused on your product and audiences, so my blogs rank faster. My writing process is tri-fold: 1. ๐Ÿง Research: I dive deep into your existing resources, connect with SMEs, and scour the internet for everything on the topic. 2. ๐Ÿ“‘ Creation: I collect data from my research and convert it into product stories with my unique perspectives, real-life examples, and use cases. 3. ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป Editing: I follow a checklist to ensure your content matches your brand guidelines. Hello and welcome to my world of creation: How can I make words work for you? Let's connect: aishwarya@forecreate.co

Experience

6 yrs 10 mos
Total Experience
2 yrs 3 mos
Average Tenure
4 yrs 4 mos
Current Experience

Pricelabs

2 roles

Senior Content Writer

Feb 2024 โ€“ Present ยท 2 yrs 4 mos ยท Remote

Content Writer

Feb 2022 โ€“ Present ยท 4 yrs 4 mos ยท Remote

  • Increased the blogs produced from 1 per month to 2 per week within the first month of joining.
  • Increased overall performance across the 4 platforms by 35%
  • Increased followers on social media pages by 2436
  • Increased engagement rate by 56.3%
  • Increased website traffic from LinkedIn by 15,968
  • 44% of my articles have ranked in the first two positions. 60% of my articles have ranked on the first page.
  • Developed and implemented content marketing strategies to increase website traffic and user engagement.
  • Optimized content for search engines and social media platforms to improve visibility and reach.
  • Analyzed and reported on content performance using web analytics and social media monitoring tools.
  • Developed and maintained editorial calendars and content schedules to ensure timely and consistent delivery of content.
  • Contributed to building brand awareness and thought leadership by writing and publishing guest posts and articles on industry publications.
  • Conducted content audits and created content plans to update and refresh existing content.
  • Collaborated with sales and customer service teams to create content that addresses customer needs and pain points.
  • Managed relationships with external content partners and vendors to expand content offerings and reach new audiences.
  • Stayed up-to-date with industry trends and best practices in content marketing, SEO, and social media.
CopywritingSocial Media Optimization (SMO)Content Management Systems (CMS)Email MarketingWordPressUser Experience Writing+6

Forecreate

Content marketer

Oct 2021 โ€“ Present ยท 4 yrs 8 mos ยท Remote

  • Develop content strategies for various industries including healthcare, technology, and finance
  • Conduct thorough research and analysis to understand target audience and industry trends
  • Create and manage content calendars for clients to ensure timely delivery of high-quality content
  • Produce engaging and informative blog posts, articles, whitepapers, and case studies
  • Collaborate with cross-functional teams to align content with marketing and business objectives
  • Conducted content audits to identify gaps and opportunities for improvement
  • Implement SEO best practices to improve search engine rankings and drive organic traffic
  • Manage social media accounts to promote content and engage with audiences
  • Track and analyze content performance metrics to measure success and make data-driven decisions
  • Provide content consulting services to clients to improve their overall content strategy and effectiveness.
Content Management Systems (CMS)WordPressQuoraCreative Content ProductionCommunicationSocial Media Management+8

Firebrand labs

Copywriter

Jan 2021 โ€“ Aug 2021 ยท 7 mos ยท Chennai, Tamil Nadu, India

  • Translate clients' brands into an online presence through social media and their website.
  • Collaborate with the creative and account teams to develop effective advertising campaigns for clients.
  • Conduct market research and competitor analysis to inform copy and creative decisions.
  • Participate in client meetings to understand their business needs, objectives, and target audience.
  • Manage clients' profiles on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Write compelling, clear, and concise copy for various media, including print, digital, social, and video .
  • Create and market content for blogs and collaborate on UI and write UX copy and content.
  • Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guideline.
  • Participate in ideation sessions and contribute creative ideas to campaigns.
  • Work closely with designers and art directors to develop visual concepts that complement the copy.
  • Assist in developing brand strategies and messaging platforms for clients.
  • Manage multiple projects and prioritize workload to meet deadlines.
  • Track and report on campaign performance metrics, including engagement, conversions, and ROI.
  • Maintain positive relationships with clients and provide exceptional customer service.
  • Devise and plan digital/online campaigns while integrating offline support.
  • Plan monthly content themes specific to each social media platform.
CopywritingSocial Media Optimization (SMO)Social Media AdvertisingEmail MarketingCommunicationSEO Copywriting+5

Deccan chronicle holdings ltd

Reporter

May 2019 โ€“ Jun 2019 ยท 1 mo ยท Chennai, Tamil Nadu, India ยท On-site

JournalismCommunicationBreaking NewsOnline JournalismHeadline Writing

Wrytin

Content Writer

Apr 2019 โ€“ May 2019 ยท 1 mo

WordPressBloggingDigital Marketing ContentWeb Content WritingSearch Engine Optimization (SEO)Content Marketing+1

Freelance

Content Writer

Feb 2019 โ€“ Jan 2021 ยท 1 yr 11 mos

  • Ensured the quality and consistency of delivering written material to support major projects aimed at improving sales force capabilities and assisting clients.
  • Created engaging and innovative B2B and B2C marketing communications that include blogs, websites, emails, and social media posts.
  • Created content in a variety of niches while adhering to deadlines.
  • Devised different types of content for various marketing channels including websites, blog posts and social media
  • Pitched content ideas to different marketing teams, focusing on brand awareness and enhancing product reach.
  • Provided readers with pertinent and valuable content that resonated with the image of the brand.
  • Created strategies and content plans for distribution on various social media channels.

Think big academy

Content devopment

Apr 2018 โ€“ Jun 2018 ยท 2 mos

Education

University of Madras

Master of Arts - MA

Symbiosis Centre for Distance Learning

Post Graduate Diploma In Business and Corporate Law

Information Technology Learning Hub-ITLH

UI / UX Design

University of Cambridge

Certificate in English Language Teaching to Adults โ€” Teaching English as a Second or Foreign Language/ESL Language Instructor

Ethiraj College For Women

BA. English and Communication skills โ€” English Language and Literature/Letters

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