Ajay Kumar Panda

Digital Marketing Specialist

Vishakhapatnam, Andhra Pradesh, India8 yrs 8 mos experience

Key Highlights

  • Proven expertise in SEO and digital marketing strategies.
  • Strong analytical skills with a focus on data-driven decisions.
  • Experience in managing high-impact marketing campaigns.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and performance marketing in the SaaS industry.

Contact

Skills

Core Skills

Search Engine Optimization (seo)Performance MarketingDigital MarketingContent Strategy

Other Skills

Ad ServingAdvertisingAhrefsAnalytical SkillsBrand AwarenessBrandingBritish EnglishBusiness GrowthCascading Style Sheets (CSS)Client ProspectingContent CreationCopywritingCreative IdeationCreative WritingCustomer Acquisition

About

A highly motivated and passionate Digital Marketer providing services to Ad Agencies & Start-Ups. Marketing professional assisting businesses and personal brands grow in online digital media. CORE SERVICES • Business strategy and website planning • Identify opportunities and increase organic search • SEO Audit and recommend fixes • Create PPC campaigns with high CTR • Landing page creation with proper CTA • Optimize user journey and decrease bounce rate • Develop SEO strategies to improve page and domain authority • Monitor content calendar for social media • Perform data analysis and set-up tracking reports for key metrics • User journey flow charts to achieve goals Thank you for expressing interest in my profile.

Experience

8 yrs 8 mos
Total Experience
1 yr
Average Tenure
--
Current Experience

Rizzle

Search Engine Optimization Analyst

Jul 2024Nov 2024 · 4 mos · Hyderabad · On-site

  • Conduct comprehensive keyword research to identify opportunities for campaign expansion.
  • Implement negative keywords to improve targeting and reduce irrelevant traffic.
  • and other important account metrics
  • Monitor and optimize quality scores to ensure ads rank higher and cost-per-click is minimized.
  • Implement best practices to enhance ad relevancy and landing page experience.
  • Manage keyword bids, account daily and monthly budget caps, impression share, and quality scores.
  • Ensure campaigns are running smoothly and efficiently, making adjustments as necessary.
  • Familiarity with tools like Notion and Linear for team collaboration, project management, and marketing campaigns
Google AdsAdvertisingPerformance MarketingSearch Engine Optimization (SEO)

Attributex

Digital Marketing Analyst

Sep 2023May 2024 · 8 mos · Hyderabad, Telangana, India · On-site

  • Product Marketing, Search Engine Marketing, Website Content and Landing page, and Social Media Marketing for Tech products to align with SaaS Technology platforms. Demonstrated initiative and leadership to drive work independently
  • Develop and implement promotional activities such as promotions and product launches.
  • Understand the market, target customers, their needs, the competition landscape to identify growth opportunities.
  • Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement. Work with design, acquisition and other teams to promote products
  • Build highly engaging campaigns across user funnels to increase conversion rates.
  • Representing the Client's voice in product development, marketing, and all related communications.
  • Develop comprehensive marketing plans for Sales and Marketing teams.
  • Monitor budget distribution and performance of paid ad campaigns.
  • Focus on implementing programs that consistently generate new, high-quality leads for our company.
  • Increasing the Online reputation management or digital presence.
Online PresenceGoogle AnalyticsSocial MediaSearch Engine Optimization (SEO)Digital MarketingDigital Marketing Channels

Ibridge.digital

Digital Marketing Consultant

Aug 2022Aug 2023 · 1 yr · Hyderabad, Telangana, India · On-site

  • Conducting on-site and off-site analysis of the clients' SEO competitors. Assisting the content team in the creation of high quality, informative SEO content. Optimizing content regularly on the website. Collaborating with the Graphic design team to ensure that posts are engaging. Research and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Develop and implement link building strategy. Track, report, and analyze website analytics and PPC initiatives and campaigns. Creating and promoting company blog on a weekly basis. Posting , Managing & Optimising content across various social media sites. Creating and updating Quality posts, Reels & stories as per client requirement Plan and execute all Social Media campaigns with a set Goal KPI
Online PresenceLead GenerationSocial Media Content CreationCascading Style Sheets (CSS)Customer AcquisitionFacebook Ads+18

Vsk & co

Search Engine Optimization Executive

Feb 2022Apr 2022 · 2 mos · Bengaluru, Karnataka, India

  • Keyword Research and monitors the keyword rankings, improvements of website content and link building campaigns. Optimizing Pages & Posts, Set Custom URLs for Pages & Posts. Mark Up Your Pages with Schema & Optimize Images. Optimizing content and landing pages for search engine optimization

digital saint

Freelance digital marketer

Jun 2018Dec 2020 · 2 yrs 6 mos · Bangalore

  • Advanced Digital Marketing Certification from Digital Kora, Bangalore

Ca technologies

Sr. Client Support Analyst

Aug 2016Aug 2017 · 1 yr · Hyderābād Area, India · On-site

  • Raise Trouble Tickets to Enterprises on Priority Basis and engage the Technical Support Teams for the Client's concern
  • Providing the Initial Support Services in B2B environment for Multi-national companies across globe in International Time zones
  • Verifying the Client Requests for Support Admin access and granting the access for Support Services
  • Generating Sales Lead from the Product Portfolio for IT infrastructure Management through the App Development and Maintenance
  • Proactive project management, decisive leadership, dynamic client relations and targeted international marketing and business development can be effectively applied to achieve company objective.
  • Demonstrate dynamic communication and relationship management talents in establishing and cultivating key alliances with organizations, associations, vendors, and consultants, with a proven track record for delivering productive presentations and successfully negotiating critical contracts.

Unitedhealth group

Claims Associate

Sep 2015Dec 2015 · 3 mos · Hyderabad Area, India

  • Verifying forms & claims, Updating the same into the database
  • Processing Claims for the medical coverage and Enrolling the US senior citizens as the members for their prescription drug plans, Sending letters for the attestations and verifying the exceptions with their eligibility which covers the health insurance plan.

Tata business support services limited

Customer Service Specialist

Jun 2014Nov 2014 · 5 mos · Hyderabad Area, India

  • Technical Support For Corporate & SME
  • Deliver service and support to end-users across PAN India for the Broadband Customers of TATA Indicom and Corporate Subscribers of Lease line.
  • Trouble shoot the customers for the technical concerns and escalates the issues to the regional teams
  • Reporting the SLA's for the emails to the Client & ensuring the CSAT by achieving delivery and quality service norms with minimum TAT
  • Assisting and guiding the customer by navigating from different sites & provide information through Outbound Calling to resolve the issues raised

School administrator at shivam school

Office Administrator

Jun 2011Jun 2013 · 2 yrs · VIZAG

  • Manage budgets, events and meetings along with handle scheduling, record-keeping and timely reporting
  • Ensure the school complies with relevant laws and regulations to develop and run educational programs. Hire and advise staff also Counsel students when needed
  • Communicate with parents, regulatory bodies and have a hand in the creation of the school curriculum
  • Implement actions that improve the school and the quality of education (e.g. building renovations, new guidelines for students, new subjects)

Ibm daksh business services private limited

IBM Daksh

Aug 2009May 2010 · 9 mos · Visakhapatnam, Andhra Pradesh, India · On-site

  • Answers customer requests or inquiries concerning services, products, billing, claims, and reports problem areas.
  • Responsible for improving customer retention through the services provided.
  • Played a key role in interfacing the client's requirements for the product and cultivated relations within the team for securing repeat business.
  • Interact with customers to provide and process information in response to inquiries, service requests and about Value added services

Education

Andhra University

Bachelor of Arts (BA) — Economics

Jan 2008Jan 2010

JK Public School

10 standard — SSC

Jan 2001Jan 2002

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