Sep 2021 – Aug 2022 · 11 mos · Bengaluru · On-site

• Built and led the 11-member analytics function from scratch for Meesho's grocery vertical - a 0→1 build in a high-velocity consumer internet environment
• > Introduced dynamic pricing policy that repositioned Superstore as the budget-friendly choice - directly influenced consumer perception and category growth
• > Reduced demand forecast error for key F&V SKUs from ~80% to ~30% using advanced analytics techniques
• > Built category P&L tracker, fraud detection module, and ERP overhaul - enabling real-time leadership decision-making across pricing, ordering, and inventory
• > Led geography expansion analytics - identified and prioritized next cities for Superstore using market potential models

Jan 2021 – Sep 2021 · 8 mos · Bengaluru, Karnataka, India

• Founding member of the Analytics team. Responsible for multiple business units which include Product, Merchandising, Pricing, Cost, Supply Chain and Credit. Key projects with different teams are as follows:
• New Data Platform Setup:
• 1. Business analytics lead and SPOC for setting the P0 dashboards for different business units
• 2. Gathered automated reporting requirements from all business stakeholders
• 3. Worked with tech team to understand data sources
• 4. Worked with data engineering team to create the dashboards aligned with the business teams
• Product Analytics:
• 1. Go live of search and auto-suggest feature
• 2. Improving sales order conversion through targeted push notifications
• 3. Reduced traffic to call center by improving the FAQs page
• 4. Eased app onboarding process for potential customers
• Merchandising:
• 1. Automated quantity based purchase slabs for Bilaspur FC
• 2. Designed an effective campaign to cross-sell pet care category's items
• Credit:
• 1. Set up the complete data pipeline for onboarding, portfolio and collection part of credit process

Apr 2020 – Jan 2021 · 9 mos

• Was the founding member of Cost Analytics charter in Walmart India. I had dual responsibilities of working in Pricing Strategy & Operations team and Cost Analytics team:
• 1. Designed and implemented new pricing strategy for ~INR 5,000 Cr. turnover B2B business. The strategy led to an increase in distribution by 6%, 7% in sales and 30 bps in margins
• 2. Prepared fact-based negotiations to negotiate better savings with Suppliers of Walmart. This reduced the procurement costs of Walmart by INR ~8 Cr in H1 2020
• 3. Created the 'Data Encyclopaedia'` of Walmart India, which became a one-stop-shop for all data and analytics requirements for different business units across the organizations

Jan 2019 – Apr 2020 · 1 yr 3 mos

Aug 2016 – Dec 2018 · 2 yrs 4 mos

• Responsible for Supplier Reviews, Executive Top to Tops and Identifying potential Suppliers to have a strategic partnership with
• Led and/or supported multiple Merchandising and Supply Chain projects
• Assisting in finalizing building blocks for sales plans with the top Suppliers
• Long term reporting and KPI selection for Walmart's top 20 vendors, 40% of total india's business
• Proactively automating and simplifying processes
• Proactively analyzing and identifying the bottlenecks through Root Cause Analysis

Aug 2014 – Mar 2015 · 7 mos · Bengaluru · On-site

• Ma Foi Analytics is a leading edge innovator in advanced analytics solutions.
• > In charge of engaging with and delivering projects for B2B and B2C clients
• > Improved customer acquisition rate by 60% for a healthcare services client through analytical segmentation and targeting framework
• > Improved lead conversion by 1.5x times for a leisure hospitality company through propensity modeling
• > Worked closely with the product team to conceptualize and design additional features for Ma Foi's marketing analytics product, PreciseMetrics

Jan 2013 – Jun 2014 · 1 yr 5 mos · Bengaluru Area, India

• Led a 8 member team which handled Sales, Marketing and Patient Insight Analytics for a Fortune 500 Pharmaceutical firm
• Analyzed the performance of new marketing campaigns run by the client
• Created a Sales forecasting model which reduced the forecasting error from ~16% to ~4%
• Created a dynamic Sales forecasting model which answered the "What If?" business scenarios
• Created data capabilities framework for anonymous patient-level data which won projects worth $ 175,000
• Understanding Business Problems, defining the Scope and timeline of projects and identifying the right tools/techniques for analyzing and solving the problem
• Regular communication with On-Site counterparts to deliver reports and projects effectively within the stipulated timelines
• Guiding and training new team members for an easy and comfortable on-boarding into the team
• Reviewing peer deliverables and ensuring error-free delivery of solution to the client from the team

Dec 2011 – Dec 2012 · 1 yr · Bengaluru Area, India

• In charge of Handling Sales and Marketing analytics for Immunology division of a Fortune 500 Pharmaceutical Firm
• Part of a team which won a proposal worth $550,000 by identifying KPIs which generated valuable insights for the client
• Segmented prescribing Physicians to identify and target for the client's marketing campaign
• Consistently delivered high-quality reports

Jul 2011 – Dec 2011 · 5 mos · Chennai Area, India

• Central Electronics Engineering Research Institute (CEERI), is a pioneer research institute in India.
• Part of a team building one of a kind Thermoacoustic engine to produce electricity from solar energy without the use of photovoltaic cells.
• Designed efficient Linear Alternator to improve the efficiency of the engine
• Designed efficient piezoelectric transducers to improve the efficiency of the engine as an alternative to the Linear Alternator
• Worked on Optimizing the equipment required to reduce the cost of per unit electricity

May 2009 – Jul 2009 · 2 mos · Godavarikhani, Telangana

• The Singareni Collieries Company Limited, is one of the largest Coal Mining Company in India
• Studied the processes involved in the extraction of coal in both, Open Cast and Underground mines.
• Submitted a report highlighting the ways to improve the efficiency of extraction of coal to the management