Feb 2024 – Jun 2024 · 4 mos · Gurugram, Haryana, India · On-site

• Crafted comprehensive go-to-market (GTM) plans and adoption(57%) strategies tailored specifically for Nykaa, major BPC e-commerce
• Setting up a proficient product marketing unit focused on communication strategies and user journey optimization. Developed frameworks
• for tracking and analyzing effectiveness metrics to drive data-informed decisions.
• Directing strategic analysis for BPC industry growth, leveraging existing databases to drive actionable insights and initiatives

May 2023 – Jan 2024 · 8 mos

• Developed a predictive growth model for monthly business, target setting, and managed end-to-end responsibilities to collaborate with cross-functional teams to achieve monthly goals.
• Led the automation process for enterprise accounts, resulting in a 20% Month-over-Month (MoM) increase in demand and assisting stakeholders in making data-backed strategic decisions.
• Played a key role in integrating Salesforce (SFDC) with the sales and product teams, optimizing sales input metrics and achieving a 10% Month-over-Month (MoM) growth within a year.
• Implemented a user segmentation-based account management framework to expedite query resolutions for power users, resulting in a notable 17% enhancement in retention
• Responsible for all org-level key dashboards for stakeholders, including Investor MIS, revenue and sales dashboards, and overall KPI dashboard in Tableau, and Metabase

Jun 2022 – May 2023 · 11 mos

• Utilized data-driven insights, user research, and experimentation to revamp the self-checkout process leading to a 30% improvement in Average Order Value (AOV) and a 24% increase in overall sales
• Conducted an in-depth analysis of the employer user journey to identify communication funnel gaps, resulting in enhanced retention and a 23% decrease in CAC, achieved through a targeted improvement in CTR by 30%
• Initiated efforts to drive and manage user feedback collection and Net Promotor Score through product touch points, utilizing detailed analytics dashboards while owning feature analytics for important launches focusing on pricing modeling
• Established the analytics framework for the monetization charter, creating self-serve dashboards in Tableau, Metabase, and Mixpanel, providing product stakeholders with essential metrics for informed decision-making

Jan 2022 – May 2022 · 4 mos · Gurugram, Haryana, India

May 2021 – Jul 2021 · 2 mos · Mumbai, Maharashtra, India

• Objective: Development of new product features for ed-tech marketplace
• Analyzed statistical data for over 1.5 lakh courses and introduced various comparison matrices for finding potential marketplace
• Tracked indirect competitor's features and their performance to analyze gaps and proposed the idea of skill-based assessment
• Scrapped 60K+ dataset of courses from multiple domains, categorized courses across skills and careers, and defined 100+ career-path

Dec 2020 – Jan 2021 · 1 mo · Mumbai, Maharashtra, India

• Objective : Investment Banking, India Coverage Team (Focus on Technology Sector)
• Created investment committee materials of potential TMT transactions focused on M&As, PE funding, and ECM (IPO) including financial analysis, market research, valuation (trading & transaction comparable), client acquisition criterion, and client profiling (teaser)
• Contributed towards structuring of IPO pitchbooks for leading unicorn Fintech and cosmetics focused e-commerce company
• Supported senior bankers for business ideation by creating a database of past fundraise and M&As of large IT companies and unicorns

Jun 2020 – Aug 2020 · 2 mos · Hyderabad, Telangana, India

• Objective : Worked on the NSS reports on Debt and Investment published by MoSPI, GoI under BIPP
• Applied data scrapping and data mining on National Sample Survey dataset of 2 lakh+ records to create visualizations and reports
• Extracted around 10 indicators from the Situation Assessment Survey, 2013 using tableau for presenting on the India Data Portal website
• Compared the data of rural households with urban households on metrics like quality of living, income, social group, MPCE decile class
• Formulated graphical representations of the state-wise data of the Round 70 of Situation Assessment Survey, 2013 using Python

May 2020 – Jun 2020 · 1 mo

• Objective: Develop a strategy for Energy product
• Pitched and proposed the idea of connecting with different stages of local stakeholders as against direct communication
• Prepared detailed plan of customizing the solution according to the requirements of different sectors like hospitality and corporate
• Developed the statistical data regarding the savings, durability, and comfort of the product to increase its brand value

Aug 2019 – Dec 2019 · 4 mos

• Individually garnered funds amounting to INR 1.25 lakhs through corporate and company deals and alumni contribution
• Coordinated a team of 38 associate members, resulting in an increase in participation by 20% as compared to previous year
• Conducted the Nation Wide Prelims in Mumbai of 5 Events which witnessed 150% YoY increase in overall participation
• Responsible for first-ever Nation Wide Prelims in Jaipur of 4 events with more than 200 participants in October 2019

Aug 2018 – Aug 2019 · 1 yr

• Led publicity drive in Rajasthan, increased participation by 2.5 times from region & coordinated team of 18 Campus Ambassador
• Responsible for printing of 8 media articles in leading newspaper of Rajasthan including Dainik Bhasker, TOI by contacting editors
• Provided hospitality to VIP Guest, Judges, and Performer of the fest as a part of Fest Time Responsibility Team at 3 guest houses

Aug 2018 – Aug 2019 · 1 yr · IIT Kharagpur

• Reached out various media houses & more than 800 schools all across India, for the publicity of Young Innovative Program(YIP)
• Coordinated in the smooth conduct of 2nd edition of YIP, having a reach of more than 2000 national and international schools.
• Cofounded the program SPOTLIGHT, interacted & interviewed the alumnus, professors, &seniors to know their achievements