Ajit Dash

Digital Marketing Specialist

Bengaluru, Karnataka, India18 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 16+ years of diverse digital marketing experience
  • Expert in SEO and PPC strategies
  • Proven track record in lead generation and brand building
Stackforce AI infers this person is a Digital Marketing Specialist with extensive experience in SEO and lead generation across B2B and B2C sectors.

Contact

Skills

Core Skills

Digital MarketingSeo

Other Skills

Article MarketingBing webmaster toolBloggingCognos ReportNetContent ManagementContent MarketingDuplicate Content Detection ToolEmail MarketingFacebookGoogle Adwords ProfessionalGoogle AnalyticsGoogle Website OptimizerGuest bloggingHootsuiteInformatica

About

16+ years of Digital Marketing Experience ( Lead Generation, SEO, SEM- Google Ads / PPC), Social Media Marketing, Email Marketing, Brand building, Analytics, Affiliate Marketing etc ) having worked across multiple industries including B2B & B2C markets. I have an experience working with companies of varying sizes, including big-size, mid-size, and small-size organizations. Online marketing is a passion and drive of mine. I am attentive to exploring innovative Internet marketing approaches to the growth of Online business. During my professional career, I got valuable experience in online business by using techniques of search engine optimization, Search engine marketing & social media optimization. My Key Responsibilities Areas are : Responsible for achieving campaign targets. Working on different types of campaigns like- E-commerce website, B2B websites, Content managed websites,static and dynamic websites by using SEO,SMO techniques and Web analytics tools. CMS Driven/ Dynamic Website On-Page Optimization Keeping attention on visitors for identifying a perfect problem and fixing perfect issue. Creating and promoting video for variety of campaigns as per client requirement. Established a strategic search position for various campaigns. Leading SEO & SMO Campaigns. Website Keyword Research and Competitor Analysis Client Interaction. Using Google analytics tool for monitoring traffic,custom reporting,Set up Goals. Knowledge of email marketing Skilled in Keyword Research and Organic SEO. Able to fix any technical issues faced by team members and clients. Generating Site audit and analysis report Reporting On Social Media Engagement Landing Page Optimization Data Warehousing : ETL concept, Informatica, Cognos Specialties: ►SEO(On-Page & Off-Page Optimization) ►Social Media Optimization ►Social media Insights ► Social media promotion & Marketing ► HootSuite: Social Media Management tool ►Landing Page Optimization ►SEO Powersuite ►Product listing and product promotion ►Video marketing ►Digital Marketing ►Google Analytics & Google Webmaster Tools ►PPC/Google Ad words ►Keyword Research ►Video marketing ►Forum and Guest blog Moderation ►Local business listing and B2B Marketing ►Dynamic & CMS Platform Website Optimization ►Web Content Management & Dynamic and static website Optimization ►SQL, Data Warehousing(Informatica, Cognos)

Experience

18 yrs 2 mos
Total Experience
2 yrs
Average Tenure
5 yrs
Current Experience

Safetystratus

Digital Marketing Manager

Jun 2021Present · 5 yrs · Bangalore · Remote

  • ► Lead Generation.
  • ► Lead and mentor the digital marketing team, ensuring alignment with business objectives.
  • ► Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • ► Plan and oversee multi-channel marketing campaigns (SEO, PPC, social media, email, content marketing, etc.).
  • ►Identify target audiences and create data-driven marketing strategies.
  • ►Performance Marketing & Advertising.
  • ►Manage paid advertising campaigns on different platforms.
  • ►Optimize ad performance through A/B testing, keyword research, and audience segmentation.
  • ►Monitor and analyze ROI, CPC, CTR, and other key performance indicators.
  • ►Oversee on-page and off-page SEO strategies to improve organic search rankings.
  • ►Ensure website optimization for user experience, mobile-friendliness, and lead generation.
  • ►Conduct keyword research and optimize content for search engines.
  • ►Develop and execute content marketing strategies, including blogs, videos, and infographics.
  • ►Manage social media channels, ensuring consistent brand messaging and engagement.
  • ►Collaborate with content creators, designers, and influencers to enhance brand visibility.
  • ►Track and analyze campaign performance using Google Analytics, social media insights, and CRM tools.
  • ►Generate reports on key metrics and provide insights for continuous improvement.
  • ►Use data-driven decision-making to optimize marketing strategies.
  • ►Work closely with sales, product, and design teams to create cohesive marketing efforts.
  • ►Oversee email marketing campaigns and automation tools (HubSpot, Outreach, etc.).
  • ►Implement lead nurturing strategies to improve conversion rates.
  • ►Ensure seamless integration of digital marketing efforts with CRM platforms.
  • ►Stay updated with the latest digital marketing trends, tools, and technologies.
  • ►Experiment with new channels, tools, and AI-driven marketing techniques.
Lead GenerationDigital MarketingSEOPPCSocial Media MarketingEmail Marketing+2

Capgemini

Manager

Jun 2020Jun 2021 · 1 yr · Bengaluru, Karnataka, India

Royal cyber inc.

Digital Marketing | Social Media Marketing Manager

Jul 2017May 2020 · 2 yrs 10 mos · Bengaluru, Karnataka, India

Spire technologies

Digital Marketing Manager | Salesforce Marketing Cloud | Social Media Analytics

Aug 2015Jul 2017 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • ► Lead Generation (Digital Marketing)
  • ►SEO, SEM(Google Text Ads, Display Ads, Remarketing, Youtube Ads, Bing Ads, )
  • ► SFMC (Emails, Data Extensions, Import Activities, and other marketing assets, dynamic contents)
  • ► Social Media Marketing (Linkedin Ads, Twitter Ads, Facebook Ads, Instagram Ads)
  • ► strategizing performance marketing
  • ► Google Analytics, kissmetrics, Mouseflow,
  • ►Working on CMS Systems for Data Integration
  • ►Daily Co-ordination with teams, Designers, Developers & Clients.
  • ►Online Reputation Management.
Lead GenerationSEOSEMSocial Media MarketingGoogle AnalyticsDigital Marketing

Optimus bt (software company)

Digital Marketing | Social Media Marketing Manager

Apr 2014Aug 2015 · 1 yr 4 mos · Bangalore

  • ► SEO, SEM(Google Text Ads, Display Ads, Remarketing, Youtube Ads, Bing Ads, )
  • ► Social Media Marketing (Linkedin Ads, Twitter Ads, Facebook Ads, Instagram Ads)
  • ► Google Analytics, kissmetrics
  • ►Working on CMS Systems for Data Integration
  • ►Daily Co-ordination with teams, Designers, Developers & Clients.
  • ►Online Reputation Management.
  • ►Social media brand
  • ►Online Communications
  • ►HubSpot
  • ►Event Marketing
  • ►Community Engagement
  • ►Insight Analysis
  • ►Social Media Management
  • ►Social Media Presence Analytics
  • ►Social media Engagement
  • ►Social Influence Analysis
  • ►Social Media Listening and Influence Analysis.
  • ►GTM - Google Tag Manager
  • ►Webinar Promotion
  • ►Using CloudShare ProPlus to access virtual machines.
  • ► Promoting "Room reservation software" - FlexSpace.
  • ► Drive Traffic through organic keywords "eContracts, SharePoint, Office365, Legal Contracts, IT Contracts, contract management, Azure Cloud Services, contract management software".
  • ►Using Cloud Share via HTTP access to reach a VM
  • ► Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads.
  • ►Developing and executing overall strategy for social media and digital marketing.
  • ►Creating online brand awareness through progressive marketing strategies across all media.
  • ► Spending hours on business-oriented social networking sites every day engaging with target audiences by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement.
  • ►Improving the usability, managing & redesigning the company website.
  • ►Responsibility for planning and budgetary control of all digital marketing.
  • ►Evaluating customer research, market conditions and competitor data.
  • ►Manage blog & online public relations contacts & social outreach with public relations partners.
  • ►Ideate, plan and promote brand online using social media campaigns through Social media channels.
SEOSEMSocial Media MarketingGoogle AnalyticsDigital Marketing

Flatworld solutions (outsourcing company : iso certified & nasscom member)

Senior Web Analyst | Search Engine Marketing - Optimization | Social Media Marketing

Jan 2013Apr 2014 · 1 yr 3 mos · Bangalore

  • ► Creating Audit/proposal report manually for our new client
  • ► Handling All Off-page Factors and On-page factors according to client Requirement.
  • ► Monitoring Traffic through Google analytics Tool.
  • ► Building Quality link by Guest Post.
  • ► SEO Power Suite tool
  • ► Using Link Assistance tool- To Track link partner sites,start and mangae winning link building campaigns, tracking all links, Email managment
  • ► Using Website Audit tool- To check all web pages validation issues, On-page issue, Content type (text/html), total links, External links, No follow links, validation issue, Popularity in Social media
  • ► Using SEO Spyglass tool – For finding backlink page, Do follow links, no follow links, backlink url page rank, backlink inner url page rank, backlink domain page rank, Domain ip, Domain age, Tags, backlink url meta keywords, meta description, Alexa rank, Anchor Url,
  • ► Using SEO Rank tracker – For finding actual and current position, no of visits, Expected visits, KEI, Competition, Checked Date, Graphical reports, Cost per click, Bounce rate, in all major search engine sites
  • ► Website Portability checking for Mobile technology
  • ► Using Google webmaster to fetch url and Index, Health Checking, Remove url, Fixing broken links.
  • ► Video Creation and Video Promotion
  • ► Promoting product through B2B websites.
  • ► Local business listing
  • ► By using W3c Validation Html issue Fixing
  • ► Using Copyscape to Check Duplicate Content
  • ► Analysis for new Keywords by Using Google adwords keywords tools.
  • ► Analysis Local competitors and Global Competitors
  • ► HootSuite and TweetDeck Tool : Social Media Management Dashboard
  • ► Finding Social media insights - Post reach, Page visits, Page likes, Total reach, Engagement.
SEOGoogle AnalyticsLink BuildingSocial Media MarketingDigital Marketing

Techndu pvt.ltd (advertising & marketing company)

Senior Digital Marketing Professional | Social Media Marketing

Jul 2011Jan 2013 · 1 yr 6 mos · Bangalore,India

  • ►Manual Audit report creation for new clients.
  • ►Keyword research and Competitors analysis.
  • ►Evaluated and tested existing site's content, pages & layout.
  • ►Conducted keyword research with Google AdWords.
  • ►Solving on-page issue.
  • ►Assigned work to juniors
  • ►Handled team
  • ►Using Google analytics tool for monitoring traffic,custom reporting,Set up Goals.
  • ►Video Creation and video promotion
  • ►Google webmaster tool : Adding Sitemap to help Google index relevant pages, Optimize Existing ►Posts to Increase Traffic, Tidy up your site links, fixing HTML Errors, fixing server errors,
  • ►Bad Links Removal Process
  • ►Traffic generation through niche social bookmarking sites.
  • ►SEO(off-page and on-page techniques) to optimize variety of websites like E-commerce website,B2B websites,Content managed websites,static and dynamic websites.
  • ►Kept attention on visitors for identifying a perfect problem and fixing perfect issue.
  • ►Analyzed competitors websites & prepared reports
  • ►Generated keyword ranking report
SEOSocial Media MarketingGoogle AnalyticsDigital Marketing

Shivsans bpo private limited (part of fin infocom private limited)

Web Analyst | Search Engine Optimization & Marketing | Social Media Marketing

Sep 2009Dec 2010 · 1 yr 3 mos · Greater Hyderabad Area

  • ►Keyword Analysis, picking the right keywords, keyword density, keyword positioning
  • ►Link building through blog,article,social bookmarking,classified ads,press release, social networking,social media page creation
  • ►Depth keyword research, competitor analysis, SERP analysis, keyword density
  • ►Generated keyword ranking report
  • On Page Optimization: Keyword selection, research and testing, Meta tags, ALT tag, Competitors' Analysis ,H1,H2 tag, Bold, italic etc,URL structure, Internal linking strategy, Website Content, Keyword density, Robot.txt file generation, Sitemaps Both XML and user facing, Usability and accessibility, Track target keywords, 301 redirection
  • Off Page Optimization: Directory Submission, Social Bookmarking Submission, Blog Posting, Blog Hosting, Article Submission, Press Release Submission, Forum Posting, Affiliate Marketing, Blog Commenting, RSS Feed Submission, Search Engine Submision,Answering.
  • SEO Tools: Google Adword keyword tools, Google Analytics, Google Adword, Google Webmaster Tool, W3C Validation
  • Social Media Marketing:
  • website promotion through social media optimization like FaceBook, Twitter, LinkedIn, MySpace,pinterest etc.Reporting On Social Media Engagement.
SEOSocial Media MarketingGoogle AnalyticsDigital Marketing

Indianic infotech limited

Digital Marketing | SEO | PHP Developer

Jun 2007Jul 2009 · 2 yrs 1 mo · Greater Ahmedabad Area

Education

Biju patnaik university of technology

B-Tech — Information Technology

Jan 2003Jan 2007

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