Nov 2024 – Present · 1 yr 6 mos · Delhi, India · Hybrid

Oct 2021 – Oct 2024 · 3 yrs · On-site

Aug 2021 – Nov 2024 · 3 yrs 3 mos · On-site

• Spearheaded Communications and Public Relations for BharatPe Group of Companies including Zillion, Trillion Loans and BharatPe Payments.
• Key Impactful Initiatives-
• 1- Set up the 360 degree Communications and reputation function and built the team from ground up encompassing a range of stakeholders including merchants, media, investors, employees and partners
• 2- Defined the impact narrative and differentiated positioning for the brand
• 3- Single-handedly led the crisis communications for over 2.5 years for the biggest ever crisis in startup world
• 4- Led the Owned media campaign that was well appreciated by Investors and won numerous awards
• 5- High impact PR campaign that increased startup valuation 7x in just 10 months
• 6- Led relationship with various industry bodies including NASSCOM, IAMAI, FICCI, CII, ASSOCHAM

Sep 2020 – Aug 2021 · 11 mos · On-site

• Chief Storyteller and Reputation Expert at BharatPe.
• At the BharatPe Group of Companies, I led reputation management and reputation building for the brand. I led brand communications including external communications across a range of stakeholders as well as employee communications across traditional and digital channels. I worked closely with the Management and the Board to build brand reputation and manage crises. I led the merchant impact storytelling and lead strategy for all the Owned media channels of the brand.I also led CSR for the company along with ideating and leading many marquee brand initiatives for the company. I also spearheaded Content Strategy for BharatPe.Additionally, I worked closely with industry associations to explore possible synergies. I also led hought leadership strategy and Merchant Community for the brand.

May 2019 – Feb 2020 · 9 mos

May 2019 – Feb 2020 · 9 mos

Feb 2018 – May 2019 · 1 yr 3 mos · Gurgaon, Haryana, India · On-site

• At MobiKwik, I was leading Public Relations and Brand Communications for India and overseas markets.
• An expert in leading transformational campaigns, I have led the brand communication around MobiKwik transformation story from India's second largest consumer payments company to one of India's leading digital financial services player.
• My objective was also to successfully communicate India's financial inclusion story and how MobiKwik has been at the forefront of this.
• I worked closely with the Founders to position them as 'Thought Leaders' in the financial services industry, in India and across relevant forums/audiences globally.
• I also continued my journey of working with top women leaders as I communicate the success story of MobiKwik's Co- Founder and India's first women in fintech, in an attempt to motivate more women to follow their dreams.

Jan 2017 – Dec 2017 · 11 mos · Gurgaon, Haryana, India · On-site

• As Head-Public Relations and Communications, I was spearheading the PR strategy for the VLCC Group of companies across the globe.
• I was also working closely with the Founder for her PR and brand building campaign with the aim of positioning her as a global thought leader in the health and beauty space.
• I also led the CSR mandate for the brand and worked closely with the Beauty and Wellness Sector Skill Council (B&W SSC)

Jan 2015 – Dec 2016 · 1 yr 11 mos · Delhi-NCR

• At AskMe, I led the Communications Strategy for all the Group companies including AskMe, AskmeBazaar, AskMe Grocery, Mebelkart, AskmePay and AskmeFin. I was the Youngest Group PR Head in India. I was responsible for Brand Communications and also marquee projects around Seller Marketing. I had conceptualized brand campaigns and also built specific properties (online/ offline) across business units. I was leading a 6 member team of Senior/ mid/junior PR and Marketing Communications Professionals at the AskMe Group.
• Core Expertise and Areas of Responsibility: Start-up PR, Public Relations, Corporate Communications, Crisis Communications, Market Communications, Employer Branding, Brand Communications and Corporate Affairs.

Jan 2015 – Dec 2016 · 1 yr 11 mos · Noida Area, India

• I spearheaded the brand campaign for Sellers for AskmeBazaar. I was also responsible for leading the online m well as offline marketing campaign for sellers for the brand, during my stint at AskmeBazaar

Feb 2013 – Jan 2015 · 1 yr 11 mos · Gurgaon, India

• In my role, I led Marketing- Communications at Power2SME, a young organization committed to the SME growth story. The portfolio includes devising strategies and ensuring smooth execution of campaigns around:
• 1- Marketing: Responsible for developing and implementing the annual marketing/ corporate communication plan with the objective of building brand identity. Establishing marketing strategies and developing campaigns for specific customer acquisition and retention
• 2- Marketing Communications: Responsible for outlining innovative marketing and communication campaigns to reach out to the target audiences as per the business need and basis relevant customer insight. Developing collaborative campaigns across all media of communications including conventional media and digital media. Also responsible for managing internal and external communications and awareness of corporate direction, mission, aims and activities
• 3- Corporate Brand Building: Responsible for defining the internal as well as the external branding strategy for the organization, in line with the overall business strategy. Streamlined internal and external communications, in sync with the brand guidelines. Responsible for ensuring clear communication of brand directives across all channels. Planning and implementation of the new promotional strategies in line with the regional sales teams
• 4- Industry Associations: Managed and built relationships with key industry associations like FICCI, CII and ASSOCHAM. Leverage the association to build the brand Power2SME
• 5- Digital Marketing: Responsible for defining and delivering the future vision & strategic of digital marketing that delivers projected objectives & profit growth. Worked closely with the sales team to the Management to develop and execute online marketing strategy for the brand. Responsible for driving improvements in design, usability, content and growth of social media.

Nov 2011 – Feb 2013 · 1 yr 3 mos · Gurgaon

• I was associated with John Keells BPO Solutions India Private Limited, a part of John Keells Holdings, Sri Lanka as the Brand/ Marketing Communications Lead. My role encompassed internal communications, employee engagement initiatives, Corporate Social Responsibility initiatives for the organization (in line with the JKH’s philosophy and vision), corporate brand building, internal branding initiatives and building relationships with industry associations

Jan 2010 – Nov 2011 · 1 yr 10 mos · Noida Area, India

• Global lead for the External Communications campaign at HCL Technologies (Infrastructure Services Division)

Jul 2006 – Jan 2010 · 3 yrs 6 mos · New Delhi Area, India

• Handled the PR campaign for Xerox, Nokia and Headstrong on a strategic as well as execution level.
• I was also responsible for the PR campaign of Headstrong.
• Additionally, I was chosen as the SPOC for 29 countries (Emerging Countries) and worked directly with the Global Communications Head @Xerox Corporation