Dec 2022 – Jul 2025 · 2 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

• Employee Value Proposition (EVP):
• Communicating a compelling Employer Value Proposition (EVP) across various channels leading to consistent messaging and brand integrity by adhering to guardrails.
• Corporate brand’s presence along with full proof budgeting:
• Managing various platforms such as LinkedIn, Glassdoor, Indeed, Ambition Box, and the careers website to enhance brand visibility and engagement.
• Executed end-to-end management of the Nasscom GCC Conclave sponsorship for CommBank India.
• Harnessing Glassdoor's Potential:
• The improved Glassdoor ratings for CommBank India reflect a significant achievement in employee satisfaction and company reputation. Ratings surged, surpassing the industry average.
• Strategic Branding Agency Partnership: Elevating Branding Through Expert Collaboration
• Talent Acquisition and Recruitment Marketing:
• Launched multiple recruitment marketing campaigns to accelerate talent acquisition.
• Developed TA Job LinkedIn Post Guidelines to ensure consistent and effective job postings.
• Executed the largest ‘Photoshoot & Videoshoot’ covering approximately 4,700+ employees to showcase diversity and talent.
• Enhancing Leadership’s Personal Brands to Attract Talent
• Employee Advocacy:
• Established an ‘Employee Advocacy Club’ to attract talent to CommBank India as their employer of choice.
• Event Management: Crafting unforgettable experiences at CommBank India:
• Led Customer Obsession Week as a live correspondent, ‘Curious AK’- launching an innovative way for real-time updates.
• Organized and managed multiple internal events, including HR Forum as a core member.
• Onboarding and New Hire Experience:
• Rebranded ‘new joiner kits/ SWAG kits’ to enhance the onboarding experience and initiate out-of-office touchpoints.
• Launched ‘Thrive’: Wellbeing matters!
• Launched a holistic wellbeing platform to support employees' life, mind, finance, and body. Executed comprehensive branding for the event.

May 2021 – Nov 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

• Client Portfolio:
• IKEA/INGKA Group, 3M, Delta Air Lines, Inspire Brands, TJX, Northern Tools + Equipment, 7-Eleven, National Australia Bank (NAB), Advance Auto Parts, lululemon, Zipcar, Giant Eagle, BlueVine, etc.
• Employer Branding and Integrated Marketing Communications including EVP formation or localization:
• Developed comprehensive employer branding and integrated communication strategies for Fortune 500 companies establishing their Global Capability Centers (GCCs) in India and other countries.
• Client Management and Engagement:
• Managed a diverse portfolio of over 15+ clients across multiple industries, stages, and projects, overseeing their employer branding and communications from inception to execution.
• Led major accounts for ANSR, including 3M and NAB (National Australia Bank), by developing brand-aligned candidate engagement programs and a robust Employee Value Proposition (EVP) for their centers in India. Additionally, managed LinkedIn presence through a global page and created a dedicated microsite highlighting the EVP pillars.
• Oversaw the account for Delta Air Lines, the world’s largest airline, by spearheading the establishment of their Technology Hub in Bengaluru through targeted employer branding interventions, including:
• Leadership videos and an India Tech Hub website along with employee spotlights.
• Product Development and Partner Diversification:
• Innovated and expanded service offerings for clients, introducing new products such as Diversity Approach Notes, Job-Specific Recruitment Marketing Campaigns, Return to Work Campaigns, Talent Perception Studies, and Employee Experience Frameworks.
• Established partnerships with over 35+ partners/ organizations to diversify the employer branding stream, including collaborations with TyDy, Infeedo/Amber, SuperSet, Brainier, Excellent Publicity, Stack Overflow, YourStory, UBS Forums, DareToCompete, BlueJeans, NullCon, etc. along with branding agencies.

Jan 2021 – May 2021 · 4 mos · Bengaluru, Karnataka, India · Remote

• Analytics: Platform Development & Customization:
• Curated an enhanced Employee Experience by evaluating onboarding and recognition products, leading to improved employee satisfaction.
• Customized the MyPerks platform by OC Tanner within one quarter, ensuring seamless integration with existing HRMS for effective reward and recognition management.
• Evaluated various onboarding and learning management tools through primary and secondary research, conducting competitive analysis and cost comparisons to identify optimal solutions for enhancing employee experience.
• Strategic Initiatives: Policy Making, Process Excellence:
• #phirudaan (Return to Work): Developed a comprehensive plan, branding strategy, and guidelines for reopening offices post-lockdown, ensuring a safe and engaging work environment.
• Branding Annual Townhalls: Managed the end-to-end project for branding the annual town hall event, udaan Vaarta, fostering a sense of community and engagement among employees.
• Developed and implemented the Internal Job Movement (IJM) Policy, focusing on branding and process excellence to facilitate seamless internal transitions. Served as the sole process owner for Internal Job Postings (IJPs), managing the end-to-end process which included rolling out IJPs, branding roles, establishing business connections, and deploying employees while effectively managing stakeholder relationships.

Mar 2020 – Jan 2021 · 10 mos · Bengaluru, Karnataka, India · Remote

• Employer Branding and Communications:
• Managed end-to-end Employer Branding Campaigns across internal channels, careers website and social media platforms, enhancing brand visibility and engagement.
• Executed 50+ Communication and Branding Campaigns within three quarters, specifically tailored for various business units, driving employee engagement and awareness.
• Developed and launched initiatives such as the Policy Pro Series and Induction Series, alongside engagement campaigns like Club सोcial, achieving 85% employee participation.
• Conducted Talent Perception Mapping to assess and document udaan's Employer Brand Perception among high-performing employees and potential external talent, resulting in a comprehensive analysis that informs branding strategies.
• Streamlined Communication Processes by optimizing the deployment of Employee Emailers, Rewards and Recognition programs, and Candidate Communications, improving overall efficiency.
• Developed comprehensive Internal Communications Policy and designed engaging modules to ensure consistent messaging and optimal employee engagement across the organization.
• Branding Agency Management: Mastering Collaboration for Outstanding Results:
• Served as the primary point of contact for multiple branding agencies and vendor partners
• Collaborated closely with agency teams to enhance and optimize the overall employer branding experience
• Implemented strategies to enhance collaboration and communication among multiple branding agencies, resulted in streamlined project management and faster turnaround times (TAT) for branding initiatives.

Jul 2019 – Mar 2020 · 8 mos · On-site

• Employer Branding and Communications:
• Introduced and managed employer branding initiatives for Infosys Limited, including the ‘Restart with Infosys’ program for people returning to work through: social media paid promotions, resulting in a 25% increase in applications from candidates.
• Organized successful participation in career fairs, including Stockroom in Pune and the ‘Women Changemakers Career Fair’ in Bangalore, enhancing brand visibility and candidate engagement.
• Revamped candidate communication by branding the end-to-end process, modifying content, and enhancing interview call letters and offer letters leading to improved candidate perceptions and a 20% reduction in drop-off rates during the interview process.
• Served as the LinkedIn SPOC for all talent acquisition marketing campaigns:
• Utilized LinkedIn Talent Insights Tool for talent pool analysis and presented insights to leadership.
• Organized 10 LinkedIn campaigns for various jobs using ‘Pipeline Builder’ and recruitment ads.
• Analytics: Planning, Reporting & ATS Development:
• Handled planning and reporting activities across 20 units, including target mapping, fulfilment, resource requirements, and niche skill and job level mapping at Infosys.
• Analyzed ATS and resume parsers, successfully evaluating Eightfold software and presenting findings to the VP of Talent Acquisition, highlighting potential improvements.
• Co-owned the development of a new ATS, ensuring data availability for stakeholders and enhancing overall data analysis capabilities
• Talent Acquisition:
• Successfully hired 31 recruiters from top B-schools over the last six quarters, achieving a 25% increase in team headcount single-handedly, thereby enhancing the recruitment capacity to meet organizational demands.
• Hired across SAP, Oracle, Salesforce and other EAS (Enterprise Application Integration and Services) units, managing some of Infosys' biggest clients and delivering high-impact results.

Apr 2018 – Jul 2019 · 1 yr 3 mos · On-site

• Employer Branding and Communications:
• Introduced and managed employer branding initiatives for Infosys Limited, including the ‘Restart with Infosys’ program for people returning to work through: social media paid promotions, resulting in a 25% increase in applications from candidates.
• Organized successful participation in career fairs, including Stockroom in Pune and the ‘Women Changemakers Career Fair’ in Bangalore, enhancing brand visibility and candidate engagement.
• Revamped candidate communication by branding the end-to-end process, modifying content, and enhancing interview call letters and offer letters leading to improved candidate perceptions and a 20% reduction in drop-off rates during the interview process.
• Served as the LinkedIn SPOC for all talent acquisition marketing campaigns:
• Utilized LinkedIn Talent Insights Tool for talent pool analysis and presented insights to leadership.
• Organized 10 LinkedIn campaigns for various jobs using ‘Pipeline Builder’ and recruitment ads.
• Analytics: Planning, Reporting & ATS Development:
• Handled planning and reporting activities across 20 units, including target mapping, fulfilment, resource requirements, and niche skill and job level mapping at Infosys.
• Analyzed ATS and resume parsers, successfully evaluating Eightfold software and presenting findings to the VP of Talent Acquisition, highlighting potential improvements.
• Co-owned the development of a new ATS, ensuring data availability for stakeholders and enhancing overall data analysis capabilities
• Talent Acquisition:
• Successfully hired 31 recruiters from top B-schools over the last six quarters, achieving a 25% increase in team headcount single-handedly, thereby enhancing the recruitment capacity to meet organizational demands.
• Hired across SAP, Oracle, Salesforce and other EAS (Enterprise Application Integration and Services) units, managing some of Infosys' biggest clients and delivering high-impact results.

Jun 2017 – Jul 2017 · 1 mo

May 2017 – Aug 2017 · 3 mos · Gurgaon, India

Jan 2017 – Sep 2017 · 8 mos

Jan 2017 – Feb 2017 · 1 mo

May 2016 – Jun 2016 · 1 mo · Gurgaon, India

Jan 2016 – Feb 2016 · 1 mo

Jun 2015 – Aug 2015 · 2 mos

Jun 2015 – Jul 2015 · 1 mo · Ahmedabad Area, India

May 2015 – Jun 2015 · 1 mo · New Delhi Area, India

May 2015 – Jun 2015 · 1 mo

Jan 2015 – Apr 2018 · 3 yrs 3 mos

Sep 2013 – Mar 2016 · 2 yrs 6 mos

Jun 2014 – Jul 2014 · 1 mo

May 2014 – Jun 2014 · 1 mo · New Delhi Area, India

Jan 2014 – Feb 2014 · 1 mo

Apr 2011 – Mar 2013 · 1 yr 11 mos