Mar 2022 – Feb 2023 · 11 mos · Bengaluru, Karnataka, India

• Worked on numerous projects around conversion rate optimisation.
• Built loyalty program with objective of improving retention . This had significant adoption among existing customers with nearly 20 percent uplift on LTV for the loyal cohort.
• Built and integrated the analytics and data pipe lining tool for single point of tracking for all metrics across company.
• Worked on SEO with objective of bringing significant revenue from organic search traffic.
• Worked on referral program to improve organic user growth among customers.

Sep 2021 – Mar 2022 · 6 mos · Bengaluru, Karnataka, India

• Owned the CRM revenue channels with objective of improving the 12 month retention across cohorts.
• Owned new product launches with objective of increasing penetration and adoption of new launches among existing customer base.
• Managed and worked with team of designer and content strategist to build content, communication and distribution strategy for CRM channels.

Jun 2021 – Mar 2022 · 9 mos · Bengaluru, Karnataka, India

• Worked with revenue head to setup and automate company level measurements, analytics and metric deep-dives.
• Worked on planning short and long term revenue and cost targets .
• Did due-diligence with finance team and CEO's office for various funding rounds .
• Setup creative analytics process for growth marketing team to understand and analyse digital native creatives with objective of improving CTR and ROAS.
• Worked on digital marketing planning and scaling to improve Channel Growth and CAC

May 2019 – Jan 2020 · 8 mos · Bengaluru, Karnataka, India

• Worked and developed P&L of ecommerce business units. Handled projects on cost reductions to increase profitability and bring the net revenue margins to positive. Projected and analysed profit growth for the new business opportunities. Developed business process analysis and business models

May 2018 – Jul 2018 · 2 mos · Pune, Maharashtra, India

• Analyze faults in Electrical Vehicle Model. Resulted in cost efficiency by pre-diagnosing the faults.
• Used unsupervised learning algorithms and statistical models like Bayesian Change Detection
• algorithms, GLRT etc., to build an Online Fault Detection Model by analyzing live data through
• various components of Electrical Vehicle.

Apr 2018 – Apr 2019 · 1 yr

• The 7 member team of overall coordinators, in-charge of the entire Internship Selections and Placement Process of IIT Guwahati. The primary Point of Contacts between the recruiters and the students, to ensure smooth process and to mutually benefit both the sides through proper, systematic talent acquisition.

Sep 2017 – Apr 2018 · 7 mos

• Organised GD sessions, mock interview sessions, preparatory lectures and worked for the
• smooth conduction of internship season for over 500 students across 11 Departments with
• over 60 companies visiting the campus.

Jul 2017 – Jan 2018 · 6 mos · Guwahati Area, India

• Lead the team of 120 students to head the security management and operations of IIT Guwahati
• during Alcheringa, the cultural festival.
• Working with the local Assam police forces and CRPF for police personnel deployment during the
• same

Dec 2015 – Jan 2018 · 2 yrs 1 mo · Guwahati Area, India

• Core team member of Alcheringa, for three consecutive years. Contacted and dealt with more
• than 150 sponsors to bring funds for the entire festival in coordination with other senior executives
• Single-handedly signed 5 national deals. Led a two-tier team of 80+ volunteers (Marketing
• Executives) to manage the interests of 50+ sponsors.

Jan 2017 – May 2019 · 2 yrs 4 mos · India

• Co-founded an E-commerce platform for IITG apparels and merchandise. Handled the sales,
• financial, marketing affairs of Guwahati39.
• Created the market-base of more than 5000+ customers.
• https://www.facebook.com/guwahati39

Jul 2016 – Jul 2017 · 1 yr · Guwahati Area, India

• Elected as head of development hostel affair by 500+ boarders to execute 15+ events & 5+
• initiatives, budgeted around 1.5 lakhs. Handled all issues related to hostel welfare.

May 2016 – Jul 2016 · 2 mos · Jaipur Area, India

• Worked on testing and designing of transformers using a testing panel/test bench.
• Worked with heavy industrial electrical machinery and lab equipment.

Jul 2015 – Jan 2016 · 6 mos · Guwahati Area, India

• Helped team in organizing humans of EEE an initiative by cepstrum to bring out ideas of students
• of and about their life, dreams and visions. Helped the team in organizing various other events of the department