Sep 2024 – May 2025 · 8 mos · Bengaluru, Karnataka, India · On-site

Nov 2023 – May 2024 · 6 mos · Gurugram, Haryana, India · On-site

• (a) Led 3 core brand verticals - Social Media, Brand Collaborations & PR, Brand Campaigns/Initiatives
• (b) Mission 2.0: Developed a community-centric brand campaign for the launch of Novatr's flagship BIM Program that garnered 900k+ organic reach over Instagram and LinkedIn with 2500+ launch event sign-ups.
• (c) Grew revenue contribution via Organic Social by 30% QoQ with lead numbers growing to a figure of 400+ in a quarter.
• (d) Led growth marketing initiatives to drive high-intent leads into the sales funnel via community channels, content marketing, product-led growth hacks, etc.
• (e) Led social media strategy for Instagram, Linked and YouTube with a key focus on digital trends, keeping in check social media analytics
• (f) Drove Brand Marketing in the AEC & startup ecosystem via PR collaborations with The Economic Times, InShorts, The Financial Express, etc.
• (g) Grew Novatr's Instagram Community by 2X to 110k in just 5 months, and grew the YouTube channel to 3X views in the first quarter of operation
• (h) Slice of Success: A brand initiative aimed at ensuring customer delight post the completion of the course with a strategic goal to drive organic business growth via higher CSAT scores, referrals etc.

Apr 2023 – May 2024 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Dec 2021 – Mar 2023 · 1 yr 3 mos · Gurugram, Haryana, India

• (a) Enabled the launch of MobiBattle, a P2P real-time gaming platform, in 5 markets across Asia, Africa and Europe with end-to-end business lifecycle management
• (b) Developed and enabled new product ideas, business models and customer journeys for markets across the globe with a key focus on market and consumer needs
• (c) Worked on product prototyping, user flow and product design to ensure a superior customer experience
• (d) Developed Product Documents covering all granular details of the product functioning - features, technical flows, and user journey to provide holistic understanding to end clients
• (e) Led Go-To-Market Strategy across global markets - Africa, MENA, APAC, and Europe with a focus on consumer and market trends, user needs, product positioning and messaging
• (f) Created BRDs (Business Requirement Documents) explaining project details, business models and product deployment for clients across the globe
• (g) Led Market Research covering all key aspects including market understanding, macro trends, pricing, competitive analysis and product positioning
• (h) Created case studies, analytical reports, and research documents to enable sales and drive product success
• (i) Lead digital marketing initiatives across Google, Meta and other relevant platforms to drive product acquisition and adoption in the market

Apr 2021 – Dec 2021 · 8 mos · Noida, Uttar Pradesh, India

• Me and my family's entrepreneurial itch got us to carve out Jaars - a homegrown brand of Indian spices and pickles! Jaars also serves as an acronym for our cute, middle-class Indian family - Jaishree (my mum), Aparna (my sister), Akash (no prize for guessing this), Ravi (my dad), and Sneh (our youngest member and also my grandma).
• Well, I pretty much did everything. Right from the procurement of raw materials, cracking the product pricing, and making viable business cases to putting in the grind to make the product and selling it in the market.
• A solid 9 month journey which I had to drift away from due to personal reasons but Jaars scaled to close to 600 units a month in Q3 of company operations (Q1 for sales). We did a little more than a lakh in revenue at that time.
• Oh, it was fun!

Dec 2020 – Mar 2021 · 3 mos · Noida, Uttar Pradesh, India

• (a) Account Manager and Lead for organisations across diverse industries including technology, non-profit, finance, media etc.
• (b) Led and delivered a 200% increase in overall registrations for a nationwide cybersecurity competition organised by the CyberPeace Foundation
• (c) Developed and executed digital revamp strategies including brand campaigns, social media marketing for clients across industries
• (d) Creative Producer for all video projects for companies like Tech Mahindra, Give India etc.

Jul 2020 – Dec 2020 · 5 mos · Noida, Uttar Pradesh, India

Jan 2020 – Feb 2020 · 1 mo · New Delhi, India

• Interned in the digital section of Hindustan Times as a content producer
• Part of the news desk at HT Digital Streams • Published articles for HT Tech, involved in video production as well