Jan 2018 – Apr 2018 · 3 mos · Dubai, United Arab Emirates

Oct 2017 – Dec 2017 · 2 mos · Bengaluru, Karnataka, India

Jun 2016 – Sep 2017 · 1 yr 3 mos · Bengaluru, Karnataka, India

• 1.Part of the core team of Private Labels-Swiggy Kitchens wherein we have built data driven business cases and solved for customer engagement on the platform by increasing a customer’s repeat rate by providing the customer with the right assortment of dishes at affordable prices and improved on our services using data driven decisions.
• Today, ‘The Bowl Company’ is the #1 restaurant on Swiggy in terms of Orders, GMV, commission generated to Swiggy. All this in 3 months of operation.
• 2.Core Team member of Swiggy’s Restaurant Partner Tiering Program, a one of a kind program on the lines of Amazon Prime wherein the restaurants are tiered based on CX metrics and the partner tiering program is used to drive better restaurant behaviour towards CX metrics which will Improve the overall customer experience on Swiggy and will make the customers transact more on the platform thereby increasing Repeat Rate.
• 3.New Initiatives-New Location Mapping-Built an in-house map which has data around the demand and supply from a given latitude-longitude which is being used to decide the new supply for Swiggy.
• 4.Analyzed key data points which could impact the business at an overall and city level and designed a self-serve dashboard which captured these data points and gave insights and callouts on possible reasons for order loss and ways to increase the sales and retention cohorts. Post the release of the dashboard, order loss decreased by 2.5% overall leading to increase in sales by 1.3% at Swiggy Level.
• 5.Created a de-growth report format for all cities and cited insights on various KPIs and suggestions to improve business metrics and reduce the impact of de-growth which resulted in a growth of 2 % at a city level and 3.3% growth overall compared to the previous de-growth month.

Dec 2015 – May 2016 · 5 mos · Bangalore

• 1.Researched the Causes for cancellations and provided solutions to decrease cancellations and increase bookings.
• 2.Divided Bangalore into zones based on demand and supply which increased conversion rates by 33% and cut down rejects due to driver unavailaibility by 24%.
• 3.Created a monthly business report and investor report format basis of which monthly reports are sent to various stakeholders to track growth and profitability.
• 4.Worked on creating a Monthly Business Guarantee Incentive Plan Simulator which was used to forecast driver earnings and payouts month on month based on multiple variables like driver demand during that particular month.
• 5.Analysed the channels through which bookings are made and then suggested data driven ways to strategically place ads on various platforms which increased visibility and conversion rates.
• 6.Created a growth simulator which was used to forecast the company's growth and the simulator was also used to predict driver demand regionwise to better station drivers during high demand.
• 7.Provided insights on top 1500 customers, their repeat patterns,repeat rates, etc. and suggested ways to increase the number of repeats on a month to month basis.
• 8.Provided data driven measures to decrease time from install to first booking by providing attractive offers to first time customers.

May 2015 – Apr 2016 · 11 mos · NITK Surathkal

• Coordinated and helped conduct the recruitment process for full time hires for various firms which visited NITK. I was a point of contact between the students and the firms who came to recruit students for full time hires. Major duties included making sure the placement process went on smoothly and also increasing the number of students who were getting placed.
• During the academic year 2015-16, the percentage of students placed from Metallurgy and Materials Science Engineering was 85% of the batch which is at an all time high since the branch's inception in 1965.

Jun 2014 – May 2015 · 11 mos · NITK Surathkal

• Coordinated and helped conduct the internship recruitment process for various firms which visited NITK. I was a point of contact between the students and the firms who came to recruit students for internships. Major duties included making sure the placement process went on smoothly and also increasing the number of students who were getting internships.

Jan 2015 – Dec 2015 · 11 mos

• Campus Diaries is South Asia’s first crowd sourced magazine. Spearheaded the regional team responsible for content and publicity of the magazine and was adjudged Super Community Manager All over India during the year 2013.
• Was responsible for forming strategic partnerships with colleges like Manipal Institute of Technology, Manipal and other colleges in Mangalore which increased the advertising and branding reach of Campus Diaries.

Aug 2013 – Dec 2014 · 1 yr 4 mos

Nov 2014 – Dec 2014 · 1 mo · Bangalore

• Analysed the Indian First Mile Logistics for E-Commerce companies and pitched B-Plan to VC’s under the guidance of Dr.Seema Gupta.
• This project received much acclaim from VC’s and they agreed to help fund this project in stages. The main idea of this project was to introduce a hyper local delivery and pickup service for customers to enable faster delivery of products by making the first mile and last mile delivery more efficient thereby decreasing transit time of the parcel/goods and packages as compared to the conventional e-commerce logistics delivery model.

Aug 2014 – Jul 2015 · 11 mos

• 1.Evaluated profitability of Low Average Sale Price products for
• a. Household Category.
• b.Home Improvement Category.
• 2.Created a Vertical Level Weight-ASP-Region-Fulfillment Simulator to evaluate offers which can be given to customers.
• 3. Performed a Root Cause Analysis in Home Improvement and Household Category to increase Net Promoters Score.
• 4. Floor Pricing for all the products in Household and Home Improvement Category to ensure no sale of fake products takes place on Flipkart.com
• 5.Research on Potential Upscale Verticals in Household Category, detailed analysis, possible reasons for low conversions and recommendations to increase conversions.
• 6.Analysis of mobile app adaptation and data driven measures to improve it.
• 7.Transformed the Net Promoters Score (NPS) at category level from - 20% to +25% in a span of thirty five days.

Dec 2013 – Jul 2014 · 7 mos

• Part of the core team and Initiated the Home Category Mega Project and estimated the market potential in the home category for flipkart.com.
• The report was submitted to the CEO and the project went live on the flipkart website.
• Post the launch was responsible for key analysis which led to increased sales and decreased customer returns.
• Created a Profit and Loss Simulator(Predictive Analysis) which factored in various costs and predicted the top and bottom line revenue for various business scenarios.
• Today, this project generates Rs.40 lakhs per day on an average at flipkart.com and on the Big Billion Day in October-2015, revenues to the tune of Rs.7 Crores was made.

Jul 2014 – Apr 2016 · 1 yr 9 mos · Mangaluru, Karnataka, India

• Guided the team which bagged second prize in cost report, third prize in sales presentation all over India in the BAJA Student India Racing 2015.Was the marketing head for two continuous seasons and have learnt a great deal about team building and have honed my leadership skills during this tenure .

Jan 2014 – Dec 2014 · 11 mos · Mangaluru, Karnataka, India

• Managed Finance and Marketing for BooksOnHire, a startup I was a core member of. The main pain point we were trying to solve is that engineering students do not need one particular textbook for more than one semester and hence a textbook rental startup was started which rented books to students on a per semester basis, the first of its kind in Mangalore. With a robust delivery model, we partnered with School Book Company, Mangalore’s leader in text book distribution who helped us expand from NITK Surathkal where the startup started off to 15 colleges in and around Mangalore. 

Aug 2013 – Nov 2013 · 3 mos

• MyCopie is India’s first augmented reality notebook. Analysed options available for increasing sales and recommended this to top management based on time and resource considerations. Developed strategies for fund raising which resulted in capital commitments.

May 2013 – Jul 2013 · 2 mos

Aug 2013 – May 2016 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• Part of the INK volunteer team in association with TED TALKS which organises the annual INK Conference attended by CXO’s of top companies around the world. Last year, the conference was organised in Singapore titled INK ASIA along with the annual INK conference which happened in Mumbai. I was also a member of the core team of TEDx NITK Surathkal, which is an independently organised TED event which happens once in two years at NITK Surathkal.

Aug 2013 – May 2016 · 2 yrs 9 mos · Mangaluru, Karnataka, India

• Teacher at the Rotutor Program which tutors under privileged kids during weekends in Surathkal and Mangalore. I am also a core member of the team which organizes annual play for charity wherein funds are collected and donated to various NGOs.
• These are some of the organizations we have worked with in the past and the donations that we were able to procure for them:
• 2013 - RoTutor and Balagraha Orphanage, Mangalore - Rs 41,700 donated.
• 2014 - Rotary Vidyadayinee School for Mother and Deaf Child, Surathkal – Rs. 63,000 donated.
• 2015- NITK Kannada Medium School -Rs 81,000
• 2016-Roman and Catherine Lobo School for the Blind -Rs.1,20,000
• 2016-KREC Kannada Medium School -Rs.1,00,000 - This money was used to buy uniforms for 125 school children and also to set up a fund to help establish and improve the computer facilities available to the students.

Aug 2013 – May 2014 · 9 mos · NITK Surathkal