Akshay Shid

Associate Consultant

Bengaluru, Karnataka, India4 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand building and product management.
Proven track record in lead generation and stakeholder engagement.
Strong analytical skills with a focus on market research.

Stackforce AI infers this person is a Product Management and Marketing professional with a focus on Agriculture and Brand Development.

Contact

Skills

Core Skills

Product ManagementMarketingMarket Research

Other Skills

Brand buildingProduct selectionProduct mixProduct pricingProduct displayPlanningVendor managementInventory managementStakeholder engagementBusiness developmentLead generationGTM strategyLeadershipPublic SpeakingStrategic Planning

About

Learner & hustler. Currently involved in Brand building and development with specific focus on Product selection, Product mix, Product pricing, Product display, Marketing, Planning, Vendor & Inventory management.

Experience

4 yrs 8 mos

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 9 mos

Current Experience

Amazon

Consultant - Brand & Cateory Marketing

Aug 2022 – Present · 3 yrs 9 mos · Bengaluru, Karnataka, India

Fraazo

Category Manager

Apr 2022 – Jul 2022 · 3 mos · Mumbai, Maharashtra, India

Brand building and development with specific focus on Product selection, Product mix, Product pricing, Product display, Marketing, Planning, Vendor & Inventory management.

Brand buildingProduct selectionProduct mixProduct pricingProduct displayMarketing+4

Grow indigo pvt. ltd.

Product Management Intern

Apr 2021 – Jun 2021 · 2 mos · Pune Division, Maharashtra, India

Deliverables:
1. Understanding the current approach of GI towards stakeholders
2. Surveying consumer & market stakeholders to understand the consumer side product reviews & efficiency of the marketing plans.
3. Finding out loopholes and additional support requirements to platform users
4. Onboarding & improving the trade with current stakeholders by understanding their input and output related requirements
5. Overall business development on the output & input business side.
Outcomes & Achievements:
1. Single-handedly onboarded 47 FPOs and other large farmers across 8 states consisting of 25k+ farmers touchpoints within a period of 2 months.
2. Single-handedly generated 117+ leads across 41+ Agri commodities including fruits, vegetables, cereal, and pulses categories.
3. Estimated the business opportunity by calculating the Total Available Market and software asset management for the platform through market assessment.
4. Recommended target buyers through secondary research and in-depth interviews with 30+ FPOs, small farmers & traders.
5. Recommended revamped GTM for the Grow Mandi platform by thoroughly analyzing the onboarding, engagement & sustainment strategies.
6. Worked out market research & user review study to understand the product development needs & effectiveness and reach of the current marketing plans.
7. Performed segmentation of the sellers based on the commodity they are dealing with in order to prepare a specific approach to the target.