Jul 2024 – Present · 1 yr 10 mos · Remote

• In July 2024 I started developing from scratch an AI Agent Wellness MVP, Rose of Jericho, building the product with a mix of coding using tools (Lovable, Supabase Cursor).
• ROJ won a Soonami.io hackathon, a Thrive Protocol challenge and was eventually selected for the second season of Community Grants by Polygon, receiving funds in POL token.
• Once I received the fun, I started a GTM effort, building the foundational early adopters community through product marketing, content strategy and web3 rewards, focusing on X/Twitter and Telegram video production.
• This experience kicked-off my journey to becoming a technical-savvy marketer.

Apr 2024 – Apr 2025 · 1 yr · Remote

Apr 2023 – Apr 2024 · 1 yr

• qubit wallet is the default wallet of web3 gamers 👛🎮
• crafted GTM + product marketing strategy from scratch & created brand visual identity
• partnership outreach (web3 games BGA, infra Safe, EVM L2 including Polygon, Arbitrum, Op, zkSync)
• Beta testers user acquisition, increased the overall community by 54% & reached 8.4% engagement rate
• managing external partners (video production, influencers, PR agency, web3 quest tools),
• joining IRL conferences (ethCC 6), speaker during Twitter Spaces

Jan 2022 – Apr 2024 · 2 yrs 3 mos · Remote

• The Hashmasks are an Ethereum art collection created by a globally distributed team of 70 artists in 2021, heavily inspired by Jean-Michel Basquiat’s work in 1980s NYC.
• My role evolved,
• 🖼️ Community Advisor
• 🖼️ Leading the way in attracting & growing the user base of our X/Twitter and Discord 40,000+ community, through content production & engagement
• 🖼️ Pushing partnerships in the web3 and art space (e.g. a partnership with The Sandbox to have skins in the game inspired to The Hashmasks artworks)
• 🖼️ Pushing sales (the collection sold 181k $ETH or 700 million USD since 2021)

Oct 2021 – Apr 2023 · 1 yr 6 mos

• Formerly known as Admix, Landvault and Infinite Reality. I joined as their first web3 hire leading the Marketing and Ecosystem Partnership.

Jul 2021 – Mar 2025 · 3 yrs 8 mos

Apr 2020 – Jun 2021 · 1 yr 2 mos

• 🚀 built a community through YouTube, Twitch, Discord & Telegram content creation which led to buyers, acquiring 224 virtual LANDs generating 200k+ USD.
• 💼 built partnerships with Young Platform CEX, DeFi protocol PieDAO, crypto esport platform ChainGames
• 👨‍🎨 scouted dozen of NFT artists and collections which created gaming experiences in the metaverse (Hashmasks, Federico Clapis, Hackatao, Twerky Pepe).
• 🎙️ spoke at virtual and in-person conferences about the NFT revolution of the metaverse

Oct 2019 – Jul 2021 · 1 yr 9 mos

• [Game TV and Bluestacks are two sister companies founded by the same person, Rosen Sharma. I was working with both.]
• Milestones
• 📲 4 MILLION app installs in 10 months 🎊
• 🎮22 MILLION gamers joined our eSport tournaments 🎊
• 1️⃣ Running a weekly eSport League [420,000+ gamers in 10 months🎮]
• 2️⃣  Produced 3,000+ advertising videos on YouTube & Twitch LIVE streaming [4M+ views in 2 years📽️]
• 3️⃣ Growing Discord, Telegram & Instagram gaming communities from scratch [60,000+ battle royale fans🌱]
• 4️⃣ Testing & improving an Artificial Intelligence-driven Discord bot and an Android & iOS app
• 5️⃣ Built a distributed team of 5 specialists (operations, paid media, UX Design, partnerships & community support)
• Join an eSport tournament now!
• 👉 https://bit.ly/gametv-app-android 👈

Jan 2019 – Mar 2025 · 6 yrs 2 mos

• Helping several startups scale with AI, MVP & GTM automation
• Some of the things I can help a startup with:
• 👨‍💻finding, hiring & managing talents
• ⚙️ automating growth effort with API & N8N
• 💰fundraise through crypto grants, angels, VC
• 📈building communities & user acquisition
• 🤖building AI Agents & MVP product for their business
• 📹 producing viral videos
• 🎙️ producing podcasts, twitter space, vlog

Jan 2018 – Jul 2021 · 3 yrs 6 mos

• [Game TV and Bluestacks are two sister companies founded by the same person, Rosen Sharma. I was working with both.]
• BlueStacks is a PC Gaming platform with 500+ million users in 100+ countries.
• My mission 🚀
• Building strong partnerships across the gaming community and creating content for an army of gamers & esport fans in Italy.
• Managing a team of 11 (community manager, esport tournament manager, bot tester & content writer)
• Managing an esport team of 100+ players in the Italian Top 10 & Global Top 100
• My main goals 🎯
• Owning all aspects of BlueStacks such as revenue growth, daily active users growth, marketing initiatives, user happiness, influencer marketing, and recruiting.
• Content Production, Affiliate traffic & Influencer marketing 🎥
• Growth the Affiliate traffic on BlueStacks.com's Italian audience by 271% (2018-2020 YoY)
• Reached 7,000,000+ views on YouTube with Influencers between (2018-2020)
• Community Building & Esport tournaments 👪🏟️
• Growing several channels such as Discord, Facebook & Instagram, organizing esport tournaments (e.g. Brawl Stars, PUBG Mobile, Clash Royale, FIFA).
• My team and I organized 90+ esport tournaments per month & gathered 40,000+ users in our Discord server, the biggest Italian gaming community (2018-2020)

Sep 2017 – May 2018 · 8 mos · Naples Area, Italy

• I have co-founded & supervised the launch of this startup collaborating cross-functionally with sales, marketing, and product management with the aim to drive product marketing excellence and best practices at EscaladA SpA, a dynamic and fast-growing startup.
• Creating and delivering inspirational stories to communicate the value of innovative digital products that help businesses to reach new clients. Also, I develop a relationship with web agencies, supervising their content production and making sure those creations respect company quality in standards.
• Milestones Reached 📈
• Developed new digital products, managed outsourcing partners and their digital production, growing the user base, created Paid & Organic Media campaigns, producing videos, created product landing pages.

Dec 2016 – Sep 2017 · 9 mos · Milan, Lombardy, Italy

• ▶ Created 1,000+ content per month, entertaining 24/7 a community of +7.000.000 sport fans across Facebook, Instagram and Twitter
• ▶ Managing social media and influencer marketing activities for the most popular team of MotoGP, the Sky Racing Team VR46
• ▶ Strategist, Account Manager and Team leader of a group of 6 people
• ● Grown overall Organic Reach on Facebook from 18MIO to 23.5MlO
• ● Doubled Instagram Stories views
• ● +60% video views on Facebook between March and July 2017
• Clients: Sky Sport - Industries: Media, Sport, News

Jun 2016 – Dec 2016 · 6 mos · Greater Sydney Area

• Business development for the newly created unit of digital marketing at the agency.
• Growing +20 social media accounts, engaging with a community of +100K users across Facebook, Instagram, LinkedIn, Twitter, TripAdvisor and Zomato. Main tasks: Online Strategy and Events Production.
• Produced +650 Content, mostly photos and videos using Adobe Photoshop, Canva, Facebook live and Instagram stories.
• I have developed Paid Media strategies (Facebook Ads, Audience Insights), started using Social listening (Hootsuite, Socialbakers, Tweedeck) and engaged with a community of over +100,000 users. I have used Facebook Analytics, Hootsuite, Socialbakers, Iconosquare, SimplyMeasured and other tools for Analytics and monthly reports.
• Milestones: ¤ #1 All-time post per Engagement on Facebook ¤ #1 All-time post per Fan Actions on Instagram ¤ #1 All-time post per Reach on Facebook ¤ Fanbase growth: +18%

Jan 2016 – Jul 2016 · 6 mos · Greater Sydney Area

• ● Grown 20+ social media accounts, engaged with a community of +4MIO users across Facebook, Instagram, LinkedIn
• ● Produced 650+ content (photos/videos) w/ Adobe Photoshop, Canva,Facebook live & Instagram stories.
• ● Developed Paid Media content (Facebook Ads), social listening (Hootsuite, Socialbakers, Tweetdeck, Buffer).
• ● Milestones: #1 All-time post per Engagement on Facebook, fanbase growth: +18%
• Clients: Foxtel, Tourism New Zealand – Industries: Entertainment, Tourism

May 2014 – Apr 2016 · 1 yr 11 mos · Londra, Regno Unito

• ▶ Daily engagement with a community of +15.000.000 users across Facebook, Twitter and Instagram for 13 FMCG brands, part of the Kraft Food - Mondelez umbrella (e.g. Philadelphia, Milka/Cadbury, Mikado/Pocky, Oreo, Kraft Singles/Sottilette, Twisties/Fonzies).
• ▶ Liaising daily with clients, 13 Brand Managers, advising them on how to improve the online relation with their communities, often creating Real Time Marketing content.
• ▶ Managing a team of 13 people, part of Emoderation Social Service team: their duties are
• community management, social listening and content creation.
• Clients: Kraft Foods/Mondelez – Industries: FMCG (Cheese, Chocolate, Candies, Coffee)

May 2013 – Aug 2013 · 3 mos · Milan

• Ecoworldhotel.com it's the first Italian group of eco-friendly hotels and B&B.
• Main focus was:
• ▶ E-commerce (EcoWorldShop)
• ▶ Facebook, Twitter
• Ecoworldhotel.com, il primo gruppo di alberghi e b&b ecologici ed ecosensibili, presenti su tutto il territorio italiano.
• ▶ Digital e Social Media Marketing
• ▶▶ Daily analisys dei media di comunicazione digitale a disposizione di EWH
• ▶▶ Creazione di strategie ad hoc di Digital e Social Media Marketing finalizzate l'acquisizione di nuovi clienti: Social Media Editorial plans, Concorsi, Digital Co-Marketing.
• ▶ Ecommerce
• ▶▶ Miglioramento delle schede di prodotto secondo un'ottica SEO
• ▶▶ Progettazione e implementazione di strategie di Social Commerce

May 2013 – Jul 2013 · 2 mos · Milan

• Definition, analysis, development and creation of the Brand name, mixing languages, marketing and legal know-how.
• www.synesia.com
• www.beatriceferrari.com
• Clients: Chiesi Farmaceuitici (ITA), Oleificio Zucchi (ITA) - Industriest: Pharma, FMCG

Apr 2013 – Apr 2014 · 1 yr · Milano

Aug 2011 – Oct 2011 · 2 mos · London Area, United Kingdom

• During this freelance experience I was identifying suitable clients for social video campaigns, trying to sell and buying advertising spaces both on big and local websites.
• Clients: Opel Vauxhall Astra GTC, Honda Infiniti, Foot Looker, Speedo, Comparis. - Industries: Automotive, Sport, Services.

Jul 2011 – Aug 2011 · 1 mo · London Area, United Kingdom

• A two-month experience where I’ve worked with the agency TunedIn Research through a qualitative
• research for the Nestlé brand Cheerios. At the end of this online focus group (target: moms with 2 kids) we produced an analysis of the output and presented to the brand manager of Cheerios (Nestlé group).
• Clients: Nestlé, Cheerios – Industry: FMCG

May 2011 – Jul 2011 · 2 mos · London Area, United Kingdom

• Research, Users enhancement, Database manager as Social Media Manager for colourdna.com, a british Social Network created by The Frameworks, a London based Digital Agency.

Jan 2005 – Mar 2011 · 6 yrs 2 mos · Naples, Campania, Italy

• While completing my University career, I was growing my family business.
• ▶ Multiplex staff supervisor
• ▶ Customer relationship Management
• ▶ Social Media Management