Alexandra Arthur

Digital Marketing Specialist

New York, New York, United States12 yrs 9 mos experience

Key Highlights

  • Expert in transforming ideas into impactful content.
  • Proven track record in boosting sales and customer engagement.
  • Strong cross-functional collaboration skills.
Stackforce AI infers this person is a Marketing Professional with expertise in Content Strategy and Customer Engagement.

Contact

Skills

Core Skills

Content MarketingCross-functional CollaborationProject ManagementSales DevelopmentSalesSocial Media ManagementEvent CoordinationEvent ManagementEvent Planning

Other Skills

SEO StrategyBlog ProductionWebsite Content OptimizationPerformance Metrics AnalysisSocial Proof IntegrationSocial MediaExecutive SupportSales StrategyData AnalysisCustomer EngagementSales ProspectingCustomer ServiceMarket OutreachBrand AwarenessSocial Media Marketing

About

I’m a creative and detail-oriented marketing professional who thrives at the intersection of storytelling, strategy, and execution. My passion lies in transforming ideas into meaningful content that connects with people, the kind that builds trust, sparks curiosity, and drives real impact. As a Content Marketing Specialist at ConnectWise, I help craft narratives that inspire, inform, and empower. I love turning strategy into story, finding the throughline that not only elevates the brand but reminds people why it matters. My work blends creativity with structure, ensuring every project, from campaign planning to content development, feels purposeful and authentic. Before joining ConnectWise, I supported executives and entrepreneurs as a Virtual Assistant, managing projects, streamlining operations, and leading cross-functional communication. That experience taught me how to balance creativity with precision and lead with empathy and intention, values I carry into every role. I believe great marketing isn’t just about visibility, it’s about voice. It’s about showing up with purpose, passion, and a bit of fire, because when you love what you do, you don’t wait for the world to notice. You make it. ⸻ ✨ There’s a million things I haven’t done, but just you wait. Just you wait.

Experience

12 yrs 9 mos
Total Experience
1 yr 3 mos
Average Tenure
7 mos
Current Experience

Connectwise

Content Marketing Specialist

Oct 2025Present · 7 mos · New York, New York, United States · Remote

  • Lead end-to-end blog production, from ideation and SEO strategy to writing, editing, and publishing
  • Develop and optimize website content including blogs, landing pages, and multimedia assets
  • Collaborate cross-functionally to support content initiatives across web, social, and webinars
  • Analyze performance metrics to inform content strategy and improve engagement and conversion
  • Curate and integrate social proof (customer stories, testimonials, case studies) across marketing channels
Content MarketingSEO StrategyBlog ProductionWebsite Content OptimizationCross-functional CollaborationPerformance Metrics Analysis+1

Sourced by

Guest Shopper

Jul 2025Dec 2025 · 5 mos · New York City Metropolitan Area

  • As a Guest Shopper for Sourced By, launched by globally renowned luxury fashion sourcer Gab Waller, I work directly with the Gab Waller & SourcedBy team to help fulfill exclusive fashion requests for a high-profile, international clientele. My role bridges the worlds of personal shopping and luxury sourcing—identifying, locating, and securing hard-to-find designer items from both current and past seasons.

Alex on task

Founder

Feb 2024Oct 2025 · 1 yr 8 mos · Remote · Remote

  • Provide high-level administrative and project management support for clients across various industries, ensuring smooth day-to-day operations and meeting project deadlines.
  • Coordinate schedules, manage calendars, book travel arrangements, and handle correspondence for executives and teams.
  • Implement systems for organizing tasks, streamlining workflows, and tracking project milestones using tools such as Asana, Trello, and Google Workspace.
  • Support client marketing initiatives, including content scheduling, social media management, and event coordination, contributing to increased brand visibility and customer engagement.
  • Serve as the primary point of contact for external partners, ensuring effective communication and maintaining strong relationships.
  • Focus on providing proactive and reliable support, anticipating needs and resolving issues promptly.
Project ManagementExecutive SupportCross-functional Collaboration

Vmware

EUC Competitive Strategist

May 2022Feb 2024 · 1 yr 9 mos · Remote

  • Coordinated project timelines and deliverables between sales, marketing, and product teams to align strategies and ensure execution of marketing initiatives.
  • Managed data-driven sales projects that resulted in a 15% increase in lead conversions, showcasing strong project management and organizational abilities.
  • Developed and implemented processes to track and monitor competitive sales strategies, ensuring alignment with company goals and timely delivery of key projects.
Project ManagementSales StrategyData Analysis

Culture amp

Sales Development Representative - Enterprise

Feb 2021May 2022 · 1 yr 3 mos · New York, New York, United States

  • Generated both new and old business through 400+ outbound communication to HR and People Leaders.
  • Streamlined onboarding process and guided 10 new SDRs to success, exceeding ramping goals and increasing team efficiency.
  • Exceeded position metrics by 11%, achieving 111% in H1 & 108% in H2, leading to increased revenue & customer satisfaction.
  • Boosted sales productivity by providing consistent and detailed Salesforce documentation, resulting in a 15% increase in revenue.
Sales DevelopmentCustomer EngagementSales Prospecting

Advanced recovery systems, llc

Inside Sales Representative

Sep 2020Feb 2021 · 5 mos · Winter Park, Florida, United States

  • Successfully generated and retained both new and old business through outbound communication, resulting in 20% increase in meetings booked.
  • Boosted market outreach by 20% by discovering additional points of contact for outreach coordinators, leading to improved relationship building.
  • Consistently met or exceeded daily, weekly and monthly sales goals, contributing to a 15% increase in overall sales.
SalesCustomer ServiceMarket Outreach

Lemonjuice solutions

Communications Specialist

Feb 2020May 2020 · 3 mos · Orlando, Florida, United States

  • Streamlined mailing and emailing process through Nordis Technologies, leading to a 15% increase in on-time delivery to clients
  • Coordinates Property Owner Association governance communications – preparing meeting notices, taking minutes, setting up meetings with the Association Board members
  • Achieved 100% accuracy in the delivery of complex legal notices by overseeing the internal printing and mailing process via Certified Mail.
  • Maximized brand awareness and engagement by updating website content and social media platforms daily
Social Media ManagementEvent CoordinationBrand Awareness

Paradise cove orlando

Social Media Coordinator

Jul 2019Dec 2019 · 5 mos · Orlando, Florida Area

  • Successfully managed client intake for multiple special events with 100% satisfaction rate from attendees.
  • Streamlined coordination of group sales, increasing revenue by 10%.
  • Collaborated with cross-functional teams to create compelling social media campaigns, resulting in a 15% increase in social media followers and improved brand reputation.
Event CoordinationCustomer ServiceSocial Media Marketing

Broadway plus vip services

Marketing and VIP Services intern

Jan 2019May 2019 · 4 mos · New York, New York

  • Report to the President and Marketing Associate.
  • Provide VIP services to clients which include backstage access and Meet & Greets with Broadway and industry stars.
  • Assist with event planning, concierge services, marketing, and accounting services.
  • Conduct sales to individuals and help plan large-scale events for corporate clients.
  • Establish and maintain partnerships with popular and prominent Broadway shows.
  • Create marketing and promotional material for VIP Experiences.
Event PlanningMarketingConcierge Services

Allure marketing group

Social Media Intern

Aug 2018Dec 2018 · 4 mos

  • Collaborated with the executive team to increase public awareness and enhance public image through social media campaigns.
  • Responsible for content on Allure's social media platforms, such as Instagram, Facebook, Twitter and the Professional Blog.
  • Responsible for social media account management. Collaborated with CEO and CHRO to ensure compliance with company guidelines.
  • Conducted research in order to engage viewership through various social media platforms.
  • Developed direct-to-consumer content.

The skylark nyc

Marketing Assistant/ Events Liaison

May 2017Jun 2019 · 2 yrs 1 mo · Greater New York City Area

  • Increased customer flow through strategic space utilization, resulting in an increase in sales revenue.
  • Exceeded customer satisfaction goals for private events by proactively addressing concerns and providing personalized experiences, resulting in increased event bookings.
  • Assisted with all bridal events, resulting in an increase in sales and positive customer feedback.
  • Contributed to the successful execution of Skylark's annual rooftop relaunch event, actively supporting the General Manager in crafting impactful marketing materials and establishing strategic partnerships with neighboring hotels to drive brand visibility and customer engagement
Event ManagementCustomer SatisfactionMarketing Materials

Starbaby enterprises, llc

Public Relations Intern

Jan 2017May 2017 · 4 mos · Brooklyn, New York

  • I managed and posted on various social media platforms, such as Instagram, Facebook and Twitter. I would use HootSuite to manage and navigate the Company Accounts. I worked under direct supervision of the CEO of Starbaby Enterprises. Starbaby Enterprises assists with Public Relations and is a Producer for various web series and Instagram series. I researched contacts and networked with staff members at events. I reached out to other members in the field to collaborate on strategies for more successful Public Relations to bring to Starbaby Enterprises.

Starbucks

Barista

Oct 2012May 2017 · 4 yrs 7 mos · Westborough, MA

  • Trained new partners in brewing basics and Starbucks standards
  • Responsible for inventory control
  • Assisted the general manager in optimization of business operations including store layout and office organization
  • Received Partner of the Quarter award
  • Conducted job applicant interviews with the general manager and provided feedback
  • Managed regular business operations including POS, Opening/Closing and maintenance activities

Education

Marymount Manhattan College

Bachelor of Arts — Public Relations and Strategic Communication

Jan 2015Jan 2019

Westborough High School

Diploma of Education

Jan 2011Jan 2015

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