Alfie Roberts — Product Engineer
I'm a developer and AI specialist who thrives on solving complex problems that create tangible impact for people. My journey to tech wasn't conventional: I began in advertising and media, which gave me a unique perspective on how data, narratives and systems intersect. That background continues to influence my approach today. Currently, I lead technical innovation initiatives at Ketchum UK, where I develop custom solutions, optimise workflows, and implement practical AI applications. Working primarily with Python, SQL, TypeScript and Azure, I've delivered several high-impact projects including an automated sentiment analysis system for client reporting and custom analytics dashboards that help teams interpret complex data. I prioritise building tools that are intuitive, effective, and crafted with attention to detail. Beyond my professional work, I co-founded and served as technical director for Supplies for Ukraine CIC, a grassroots nonprofit that raised over £80,000 and established direct supply chains for humanitarian aid delivery. While operations are currently paused, the principles that drove this work (community engagement and meaningful impact) remain central to my ethos. What motivates me? Creating work that matters. Building solutions that genuinely help. And collaborating with people who are curious, kind, and quietly excellent at what they do.
Stackforce AI infers this person is a SaaS-focused AI and Analytics specialist with a strong background in marketing and data-driven solutions.
Location: London, England, United Kingdom
Experience: 7 yrs 4 mos
Skills
- Artificial Intelligence (ai)
- Data Science
- Business Analysis
- Financial Analysis
- Data Analysis
- Programming
- Research
- Analytical Skills
- Digital Marketing
- Advertising
- Web Design
Career Highlights
- Led AI innovation initiatives at Ketchum UK.
- Co-founded a nonprofit raising over £80,000 for humanitarian aid.
- Developed automated systems for client reporting.
Work Experience
Freelance
Artificial Intelligence Consultant (7 mos)
Ketchum UK
AI and Advanced Analytics Lead (1 yr)
Senior Reseach Manager (1 yr 9 mos)
Supplies for Ukraine C.I.C.
Director (4 yrs 2 mos)
Oracle
Insights Executive (1 yr 1 mo)
Hunterlodge Advertising
Senior Account Executive (4 mos)
Account Executive (1 yr 9 mos)
Self-employed
Website Designer (2 yrs 8 mos)
Hunterlodge Advertising
Work experience (1 mo)
European Space Agency - ESA
Work Experience (0 mo)
Manchester University
Work experience (0 mo)
CeX Webuy.com
Sales Assistant (1 yr 5 mos)
Education
Masters at University of Westminster
Advertising and Media Executive Level 3 Diploma at Avado
Alevels at Rickmansworth Secondary School