Alfie Roberts

Product Engineer

London, England, United Kingdom7 yrs 4 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Led AI innovation initiatives at Ketchum UK.
  • Co-founded a nonprofit raising over £80,000 for humanitarian aid.
  • Developed automated systems for client reporting.
Stackforce AI infers this person is a SaaS-focused AI and Analytics specialist with a strong background in marketing and data-driven solutions.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Data ScienceBusiness AnalysisFinancial AnalysisData AnalysisProgrammingResearchAnalytical SkillsDigital MarketingAdvertisingWeb Design

Other Skills

Python (Programming Language)Conversational AICloud ComputingFinancial AccountingAuditingStrategyDyslexic ThinkingTypeScriptFull-Stack DevelopmentSQLAWSMarket ResearchSoftware DevelopmentVBA ExcelGoogle Ads

About

I'm a developer and AI specialist who thrives on solving complex problems that create tangible impact for people. My journey to tech wasn't conventional: I began in advertising and media, which gave me a unique perspective on how data, narratives and systems intersect. That background continues to influence my approach today. Currently, I lead technical innovation initiatives at Ketchum UK, where I develop custom solutions, optimise workflows, and implement practical AI applications. Working primarily with Python, SQL, TypeScript and Azure, I've delivered several high-impact projects including an automated sentiment analysis system for client reporting and custom analytics dashboards that help teams interpret complex data. I prioritise building tools that are intuitive, effective, and crafted with attention to detail. Beyond my professional work, I co-founded and served as technical director for Supplies for Ukraine CIC, a grassroots nonprofit that raised over £80,000 and established direct supply chains for humanitarian aid delivery. While operations are currently paused, the principles that drove this work (community engagement and meaningful impact) remain central to my ethos. What motivates me? Creating work that matters. Building solutions that genuinely help. And collaborating with people who are curious, kind, and quietly excellent at what they do.

Experience

7 yrs 4 mos
Total Experience
2 yrs 6 mos
Average Tenure
4 yrs 2 mos
Current Experience

Freelance

Artificial Intelligence Consultant

Oct 2025Present · 7 mos · London Area, United Kingdom · Hybrid

Python (Programming Language)Conversational AIData ScienceArtificial Intelligence (AI)Cloud Computing

Ketchum uk

2 roles

AI and Advanced Analytics Lead

Oct 2024Oct 2025 · 1 yr

Senior Reseach Manager

Jan 2023Oct 2024 · 1 yr 9 mos

  • I'm at the centre of the innovation offering at Ketchum, applying mathematics, software development and advanced analytics. I lead the team in creating bespoke algorithms and automated analyses to meet revenue targets, improve our offering, and present data and platforms to key stakeholders across the business and our clients.
  • Using Python, Azure Synapse, PySpark, TypeScript, SQL and other languages to build data lakes, run analyses on big data. I work with APIs from 10s of different sources to integrate different datasets, and have worked with the US Gov developer team to build out the functionality of their API.
  • I proactively build out automation in all my tasks to reduce team workloads and enable more time to be spent on the "fun", meaningful work.
  • I use Python and Azure's OpenAI API to integrate AI into my workflows and processes. It has enabled us to improve the quality of our work and deliver assets on time.
Dyslexic ThinkingData AnalysisProgrammingTypeScriptArtificial Intelligence (AI)Python (Programming Language)+1

Supplies for ukraine c.i.c.

Director

Mar 2022Present · 4 yrs 2 mos · London, England, United Kingdom

  • Director of Supplies for Ukraine C.I.C., a non-profit company set up to raise money in order to acquire and ship essential and life-saving supplies to civilian groups in Ukraine.
Business AnalysisFinancial AnalysisFinancial AccountingAuditingDigital MarketingStrategy

Oracle

Insights Executive

Sep 2021Oct 2022 · 1 yr 1 mo · London, England, United Kingdom

  • Reimagining what can be done with data by developing stories with actionable insights and recommendations. My responsibilities include creating insight reports across various industries along with reports for seasonal events and the development of trend reports.
  • Some of the industries I have worked across include: automotive, finance, FMCG, retail, gambling and charities.
Dyslexic ThinkingResearchAnalytical SkillsProgrammingPython (Programming Language)Digital Marketing+2

Hunterlodge advertising

2 roles

Senior Account Executive

May 2021Sep 2021 · 4 mos

Dyslexic ThinkingResearchAnalytical SkillsDigital MarketingStrategyAdvertising

Account Executive

Aug 2019May 2021 · 1 yr 9 mos

  • At Hunterlodge, I have been trusted by my Account Director to run part of the account for one of our largest clients, delegating tasks out to our wider team whilst project managing. Throughout my time working at Hunterlodge, I have run many presentations, status calls, project WIPs and briefings. The skills I have learnt over the past two years include a strong commercial acumen and financial/budget management along with the ability to influence utilising my knowledge and communication abilities. From market intelligence to mystery shopping and research to media, creative and brand strategy, my broad role at Hunterlodge has helped give me a wide array of experience that has allowed me to develop my knowledge rapidly.
Dyslexic ThinkingResearchAnalytical SkillsDigital MarketingStrategyAdvertising

Self-employed

Website Designer

Jan 2019Sep 2021 · 2 yrs 8 mos

  • I taught myself how to code in HTML5 and how to work with WordPress to develop websites whilst studying A levels. Since then, I have used my skills to build websites, audit websites and improve the design of websites including customer journey reviews.
ProgrammingWeb Design

Hunterlodge advertising

Work experience

Aug 2018Sep 2018 · 1 mo · Rickmansworth, Hertfordshire, United Kingdom

  • Before I met the team from Hunterlodge during Advertising Unlocked, I had no idea that advertising was a potential option. However, I enjoyed it so much that I organised a week’s work experience with Hunterlodge. Following this, the Managing Director asked me to work for the company during my school summer holidays. After ending my extended period with them, I was asked back several times during my final year of sixth form. Amongst other tasks, I had to secret shop and research different clients to meet deadlines given for pitches.

European space agency - esa

Work Experience

Jul 2018Jul 2018 · 0 mo · Nordwijk

  • Having contacted the CEO of the European Space Agency, I organised work experience at the ESTEC centre in the Netherlands. I learnt so much from the scientists I spoke to, covering the physics behind rocket launches, solar sails, mars rovers and space telescopes. During my time in the Netherlands, I managed to get out and explore the amazing country, meeting locals who showed me around and even tried to teach me Dutch!

Manchester university

Work experience

Jun 2018Jun 2018 · 0 mo · Manchester, United Kingdom

  • I organised work experience at Manchester University working in their Physics Department and the Mechanical Aerospace & Civil Engineering Department. Within the physics department I helped with a project creating specific data for their outreach team, understanding student’s behaviour aged 16 to 18. For this, I taught myself Python code and learnt elements of university level particle physics. With the engineering department, I helped PhD students create data for wind resistance using state-of-the-art wind tunnels and software that maps aerodynamics.

Cex webuy.com

Sales Assistant

Nov 2016Apr 2018 · 1 yr 5 mos · Watford, United Kingdom

  • I worked at CEX for a year and 6 months and during my time here, I learnt to deal with different types of people, how to have difficult conversations, resolve issues to create a positive outcome, as well as how to be empathetic and assertive.

Education

University of Westminster

Masters — Applied Artificial Intelligence

Sep 2025Sep 2026

Avado

Advertising and Media Executive Level 3 Diploma — Advertising

Jan 2019Jan 2021

Rickmansworth Secondary School

Alevels

Jan 2012Jan 2019

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