Sep 2023 – Aug 2024 · 11 mos · India · Remote

• Managing a team of Product Managers responsible for setting Product Strategy for improving Eventbrite's platform infrastructure, automation posture, process improvements and driving key technical initiatives

May 2022 – Sep 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Led the onboarding charter for BrowserStack's Automation Testing products, focusing on Selenium and Appium based frameworks
• Launched an industry first SDK that simplifies the integration with BrowserStack's grid in a few simple steps and zero code changes in most customer setups.
• Conducted extensive interviews to identify customer setups (code and pipeline), major pain points, bucketing maturity levels to tailor a solution that fit the market needs.

Oct 2021 – Jul 2022 · 9 mos · Mumbai, Maharashtra, India

• Led a small team of Designers with Developer mindsets to improve our debugging tools, Documentation, Onboarding wizards, and Design system contributions.

May 2020 – Oct 2021 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Stabilised and course corrected a recently redesigned interface of our Automation testing debugging tools that got poor customer feedback and sentiment. Identified the pros and gaps of the interface and created an iterative plan to bring the best of the old and new design. Final outcome was a significant improvement in our customer satisfaction / happiness levels.
• Led the Design System initiative for Developer Documentation partnering closely with our Tech Writers and Engineers to create an authoring system that was not only beautiful to look at, but to write as well. Built powerful widgets and formatting capabilities on top of traditional markdown based CMS.
• In-house front-end mentor in the Design team unblocking teams with achieving complex interactions without FPS drops and cross browser compatibility.

Apr 2019 – Mar 2020 · 11 mos

• A very unique challenge. Was given the task to stabilise issues in BookMyShow's payments and transaction system. From having no prior experience on .Net systems to suddenly managing multiple squads and being the tribe owner for the entire transactional journey for a customer at BookMyShow - from blocking a seat at the cinema, applying offers, payment gateways and refunds.
• Immense learning curve and fortunate to have received such an opportunity and come out of it successfully.
• Truly started learning the real meaning of leadership - especially working sideways.

Jun 2018 – May 2020 · 1 yr 11 mos

• Responsible for BookMyShow's desktop website, mobile website and mobile app architecture. On the web front, planned and drove execution of a 18 month long migration project to a micro front-end architecture to solve for rapid scale and deployment blockers amongst teams which contributed to operational delays and developer dissatisfaction.
• Had my weekly dose of firefighting when debugging critical production issues which squads weren't able to resolve.
• Implemented observability patterns to improve system stability and application performance.
• Worked heavily on increasing team collaboration & community building via regular internal Tech talks & regular internal blog posts to share and consume learnings.
• Set up on-boarding and data driven hiring processes across all SDE levels.
• Unofficial responsibilities included driving execution of company wide projects and extremely time critical projects, UX design for internal tools, cleaning up tech debt and fixing issues in systems that had no owners.

Jun 2018 – May 2019 · 11 mos

• Responsible for monitoring and deep diving into different product, design and engineering issues reported across customer support channels.
• Built dashboards and alerting systems to quantify issues and assign relevant teams.
• Increased operational efficiency by automating key customer support workflows.
• Advocated customer centricity across Product, Design and Engineering teams.
• Designed and built an in-house customer interaction management tool called Ticket Log for improving CS advisor productivity (link attached).

Apr 2018 – Jun 2018 · 2 mos

Jul 2016 – Mar 2018 · 1 yr 8 mos

• Worked as a designer on 3 of 4 BrowserStack products during my tenure (Live, Automate, App Automate).
• Worked closely with PMs to improve on-boarding, free-trial conversion, feature awareness and adoption.
• Conducted independent user studies with different customer segments to build a qualitative research bank needed to make future design decisions like dashboard revamp or redesigns.
• Often contributed to the engineering team as a UI developer whenever there was a resource crunch or approaching deadlines.

Nov 2015 – Jul 2016 · 8 mos

• Conceptualised, Designed and Developed an interactive Seat layout selection for Live Events with complex layouts. Challenging project that needed technical challenges to be navigated while retaining end user simplicity.
• Led the ambitious front-end revamp of BMS website in 2015.
• Led the frontend for the T20 World Cup ticketing in 2016.
• Hired and nurtured a strong frontend team with deep focus on Frontend quality and performance. Laid the ground work, organisational alignment and hired the team that delivered our first PWA featured by Google in 2017 (https://web.dev/bookmyshow/)
• Created growth paths with success metrics for every developer and followed up aggressively on it.
• Coming from a UX background, worked extensively with Devs in making a cultural shift to being user experience driven. Focussed mainly on the invisible design experiences. The gap between designer handoffs and actual development.

Feb 2015 – Jul 2016 · 1 yr 5 mos

• Core member of the BMS design revamp done in 2015-16
• Improved search usage and overall conversion by conceptualizing a new search + booking flow on the website
• Created the first skeuomorph ticket design on the ticket confirmation screen.
• Made a heuristic scoring model to improve cinema listing sorting logic on the showtimes screen which positively/negatively scored a cinema based on 7 data points.
• Involved in hiring, mentoring and up-skilling design team.

May 2012 – Jan 2015 · 2 yrs 8 mos

• Worked on building real-time VoIP & Cloud Communications applications. Implemented one of the first production telecom apps using WebRTC & WebSocket.

Mar 2010 – Jan 2015 · 4 yrs 10 mos

• Inhouse designer, developer and sometimes product manager.