Jul 2024 – Dec 2025 · 1 yr 5 mos

• Lead double-digit $million product, design, and delivery alignment between Central Banks and Domestic Banks for a CBDC mobile app, bank dashboards, operator tools, and government distribution workflow.
• Defined and owned product & design vision, strategy, roadmaps, and cross-functional alignment with central banks and engineering leadership.
• Built AI-powered prototyping system and tools enabling faster stakeholder validation across government, compliance, and bank partners.
• Built, mentored, and inspired a high-performing cross-functional team, fostering a culture of creativity, collaboration, and continuous improvement. Managed internal team and external vendors. Oversaw budgets, resourcing, and hiring.
• Drive high-quality execution across all phases - from discovery workshops to pixel-perfect delivery.
• Designed end-to-end CBDC mobile wallet and multi-role web portals serving 20–50M users across MENA.
• Shaped and maintained a new design system, brand voice, and internal design practices. Enabled whitelable CBDC and digital asset deployments with 80% faster delivery compared to previous platforms.
• Produced high-fidelity wireframes, flows, and interaction models, including automated prototypes (AI+) used in technical discovery and regulatory sessions with bank executives.

Jan 2022 – May 2024 · 2 yrs 4 mos

• Leading strategic initiatives and providing tactical guidance for a prominent fintech business operating across B2B, B2C, and C2C sectors.
• Directed product design strategy for a fintech specialising in cross-border payments, leveraging extensive user testing and research methodologies to inform decision-making processes.
• Engineered a proprietary design framework to enhance Product-Tech collaboration; introduced agile methodologies and feedback loops, driving a significant improvement in project completion rates and a reduction in time-to-market
• Managed and mentored a dynamic team of Product Designers. Fostered a culture of innovation and continuous improvement, leading to an increase in productivity and skills.
• Initiated and led the redesign of major product flows including onboarding, remittance and customer support.

Jan 2021 – Jan 2022 · 1 yr

• Developed and implemented the overarching design strategy, aligning product and design vision with business objectives to drive user-centric solutions.
• Created a seamless and intuitive user experience across all product lines, shaping the customer journey from initial interaction through to successful task completion.
• Established a comprehensive design system for consistency and future product resilience.
• Mentored product, engineering, and marketing teams to ensure design visions were fully realised and harmoniously integrated with all other aspects of product development.
• Oversaw and managed public launch of the product, including creating launch plans and collecting feedback from the users to enhance the product.

Aug 2020 – Dec 2020 · 4 mos

• Championed full-cycle UX/UI product development, infusing every stage with strategic insight and design expertise to sculpt exceptional banking products.
• Directed dynamic ideation sessions and strategic workshops, harnessing collective wisdom to uncover groundbreaking features and formulate robust product strategies.
• Conducted meticulous feature evaluations and engineered comprehensive flow diagrams, ensuring optimal alignment between envisioned functionality and tech execution.
• Masterminded wireframes for comprehensive user journeys, including outlier scenarios. Fused these frameworks with cutting-edge UI design, crafting a visually compelling, user-friendly, and brand-aligned product.
• Identified and resolved complex edge cases, refining the on-screen user experience to peak performance, ensuring tasks are completed seamlessly and efficiently.
• Translated intricate user flows and specific features into engaging and precise user stories, laying the foundation for productive development sprints and remarkable end products.

Oct 2019 – Aug 2020 · 10 mos · London, United Kingdom

• Streamlined design processes within the department, facilitating smooth handovers to development teams for upcoming sprints and ensuring efficiency.
• Guided the client in adopting industry-leading design practices, including version control and cloud storage, to enhance workflow and productivity.
• Crafted compelling user interfaces for web, app, and interactive kiosks, delivering engaging and intuitive customer experiences.
• Designed and developed prototypes for user testing, refining designs based on user feedback to meet user needs effectively.
• Proactively supported developers and testers within sprint cycles, ensuring seamless design integration and high-quality output.
• Produced high-quality digital assets for marketing campaigns, including Point of Sale (POS), digital screens, and Out of Home (OOH) advertising, driving brand awareness and engagement.

Aug 2019 – May 2022 · 2 yrs 9 mos

• Led the design component of strategic projects across various industries, ensuring design quality and consistency, while meeting unique business requirements.
• Crafted comprehensive design strategies to align with project objectives, driving user-centric solutions that balance business goals and user needs.
• Pioneered innovative user experience concepts to improve customer journeys across multiple platforms and products.
• Ensured the highest standards of design quality and consistency across all projects, enhancing client brand perception and user engagement.
• Worked closely with cross-functional teams including product management, engineering, and marketing, integrating design visions with other project aspects for seamless execution.
• Introduced cutting-edge design concepts and approaches, translating complex problems into intuitive, accessible, and easy-to-use designs.
• Utilised user data, feedback, and research to guide design decisions, aligning design deliverables with user expectations and project goals.
• Created and maintained design systems for client projects, ensuring design coherence and efficiency across all touch points.

May 2018 – Aug 2019 · 1 yr 3 mos

• Focusing on strategic customers to ensure a successful delivery of value
• Creative direction and mentoring
• Delivering impactful digital experiences (including web portals, animations, AR, apps)
• UI/UX design, development, advanced configurations (SSO, javascript, FTP, database, migrations) of the web solutions, including hosted in AWS, Microsoft Azure and Google Cloud
• Digital Brand and Design consultancy
• Managing stakeholders, projects, budgets and teams

Dec 2016 – Apr 2018 · 1 yr 4 mos

• Creating engaging digital solutions for well-known brands
• UI/UX design and performance analysis
• Creating branded and bespoke animations in After Effects and Tumult Hype
• Developing responsive HTML emails/templates
• Managing projects and the team
• Going extra mile and deal with challenging and non-trivial tasks to ensure the project is delivered on time (ex. setting up servers, FTP access, website security, SSO for Wordpress, developing in Javascript and PHP)
• Managing budgets

Apr 2015 – Dec 2016 · 1 yr 8 mos

• Designing bespoke concepts for pitches and marketing collateral
• Work within multiple brands and adapt to their guidelines
• Manage projects from taking the brief and designing concepts to organising printing and delivery
• Be creative and always exceed clients' expectations
• Deliver excellent client service
• Work well under pressure and within tight deadlines

Aug 2014 – Nov 2014 · 3 mos · Minsk

• Setting up marketing processes for the whole company and organise smooth operation of the marketing department
• Creating print and digital brand identity that supports company's values
• Creating print-based and digital assets across Adobe CS platforms and MS Office
• Creating animations and other digital deliverables to engage users on the corporate website
• Managing internal design projects to ensure that deadlines are met
• Work well under pressure and within tight deadlines

Jan 2014 – Oct 2015 · 1 yr 9 mos

• Web and mobile app design
• Creative direction
• Designing bespoke presentation materials for start-ups, charities and businesses in the UK and US

Jan 2012 – Aug 2014 · 2 yrs 7 mos · Minsk

• Complete support of new business direction including marketing strategy, marketing materials and negotiations
• Management of Google Adwords campaigns
• Sales performance and finance analysis
• Project management for internal development projects
• Design bespoke brochures and marketing assets
• Content management on the corporate website

Jun 2011 – Jan 2012 · 7 mos

• database support and data validation
• automation of database testing
• preparation of complex financial reports/documents by organizing, and summarizing the data
• organising and supporting workflows for internal processes

Feb 2011 – Jun 2011 · 4 mos

• analysing website performance via a range of analytical tools
• daily reporting on traffic and performance changes
• SEO based on the key findings

Jan 2010 – Feb 2011 · 1 yr 1 mo

• communication with potential customers by phone and emails
• optimization of the sales process
• work with incoming sales-queries
• maintain a CRM system and keep the history of all communications
• presentation of the company and its products