Jul 2024 – Oct 2024 · 3 mos

Jul 2023 – Jun 2024 · 11 mos

• Part of Adobe’s Campaign team
• UCO 2.0 - Last mile enhancements and new features to Adobe Campaign's self-serve platform.
• Role :
• + Managed the complete initiative.
• + Led efforts on committing project plans and seeking leadership alignment.
• + Technical leadership and project management.
• + Evangelisation of platform by designing detailed onboarding curriculum, conducting brown bag sessions and launching new programs to foster cross-geo collaboration and feature adoption.

Feb 2021 – Jun 2023 · 2 yrs 4 mos

• Part of Adobe’s Campaign team
• Received Spot Award in Q2'21 , Q1'23 and Q2'23 for outstanding contribution in projects
• Unified Campaign Operations (UCO) - Adobe Campaign’s self-serve platform powering critical functions for customers right from inception to lifecycle management to conclusion.
• Role :
• + Designed and implemented many customer focused features. One such feature enabled the recovery of ~12.5 PB of tracking data for ~600 customers in < 12 hrs.
• + Tech upgrade for improved performance and security posture.
• + Standardised processes for CI/CD.
• + Mentored two interns who went on to receive PPOs.
• + Evangelization for increase adoption of features.
• Raven - An in-house notification system catering to varied use-cases.
• Role :
• + Led architecture and design of the system and aligned stakeholders for an approval from ARB.
• + Helped team on envisioning and integrating new features.
• + Evangelization for more adoption.
• CDep - Release Experience for Campaign v8
• Role :
• + Translated a one line business requirement into an innovative and future proof technical solution.
• + Prepared and presented all the technical artefacts for leadership approval.
• + Conducted POCs to uncover the unknowns and collaborated with stakeholders across geos.
• + Extended the framework to power zero downtime Campaign v8 deployments to customers. This garnered tremendous praise from our delighted customers.
• + Led a team along with active contribution on different components.

Mar 2019 – Jan 2021 · 1 yr 10 mos

• Part of Adobe Campaign team
• Received Spot Award in Q3'20 for outstanding contribution in projects
• Unified Campaign Operations (UCO) - Adobe Campaign’s self-serve platform powering critical functions for customers right from inception to lifecycle management to conclusion.
• Role :
• + Part of the architecture group leading design of overall system.
• + Led and owned implementation of two critical core services.
• Campaign Monitoring Controller - A common utility to gracefully handle alerts during maintenance.
• Impact : Campaign Monitoring Controller addresses a cross-functional requirement across multiple L1 initiatives.
• Role :
• + Designed and implemented a command-line tool for muting/unmuting of alerts on various targets - Nagios/NewRelic (400K+ executions across 100+ use-cases).
• Sumeru - An Initiative spearheading transformation in Adobe Campaign Classic towards standardisation (cloud / tech stack / campaign version) for better product health and accelerated value to customer.
• Role :
• + Designed and developed generic and resilient AWS RDS upgrade tooling handling multi-step upgrades i.e. any source to destination version and complex business rules (100K+ executions with < 1% error rate).
• + Designed and implemented a self- service tool for warming SMTP IPs for better reputation, saving 15000+ human hours.
• + Developed custom plugins (operator/views/authN/authZ) for customising Apache Airflow.
• + Complex RCA expert.

Jul 2018 – Mar 2019 · 8 mos

• Part of Media.net’s Content Monetization (CM) team
• BigGraphite - linearly scalable backend for graphite

Jun 2016 – Jun 2018 · 2 yrs

• Part of Media.net’s Content Monetization (CM) team
• Revamped metrics infra for CM enhancing the observability coverage by 25%
• Pipeline for handling AWS SES bounced email notifications and complaints ensuring zero impact on org reputation
• Revamped monitoring infra for CM improving MTTR by 20%
• Multi-DC Redis cluster (Maintenance and Utility Tooling)
• Architecting and maintaining infra for CM-AdQuality team from scratch
• Responsible for overall design, scaling and uptime of production systems

Jan 2016 – Jun 2016 · 5 mos

• Worked on a tool for real time Anomaly Detection and Correlation of performance monitoring metrics in order to quickly mitigate faults.

Jan 2015 – Dec 2015 · 11 mos · Hyderabad

• Teaching Assistant in the Department Of Computer Science and Work Integrated Learning Program.
• Responsibilities: Assisting the Instructor in labs; Setting up question papers and quizzes.

Jun 2012 – Jul 2012 · 1 mo · Ghāziābād Area, India

• Assisted in planning and organising an exhibition for the company (dealing in Industrial Instrumentation) resulting in 1000+ visitors generating 50+ active leads.

Jun 2011 – Jul 2011 · 1 mo · New Delhi Area, India

• Assisted management in planning and organising the Annual Scholarship event 2011 and sponsors for the same to facilitate treatment of cancer inflicted kids. This event recognised outstanding talent / contribution of 50+ cancer inflicted children.