Aug 2023 – Feb 2024 · 6 mos · Remote

• Consulting brands across content, social media, brand and influencer marketing

Oct 2022 – Aug 2023 · 10 mos · Gurugram, Haryana, India

• Managed the YouTube channel including content strategy, SEO, organic and paid campaigns.
• Spearheaded key BTL projects to build awareness and consideration for Home Credit on-ground, including permanent branding like Lollypop & Flanges across 6000+ partner stores pan-India, soft POSM like - posters, danglers, push-pull stickers, phone stickers, T-shirts for Sales, etc.
• Executed multiple pan-India multi-lingual BTL campaigns to build visibility at over 20,000 POSes.
• Relaunched a financial literacy property on YouTube to educate users on responsible borrowing & financial basics.

Jul 2021 – Sep 2022 · 1 yr 2 mos

• Leverage Edu is one of the world's fastest-growing ed-tech companies, that assists students end-to-end in securing their admits at leading universities across the globe. During my time with Leverage Edu, I:
• Managed the content team successful in taking the website traffic from 300K to 6M+ in 8 months
• Independently led the influencer and university marketing verticals
• Supported brand partnerships and communications (for shows like Roadies and the first TVC)
• Helped identify new channels of organic customer acquisition
• Supported the social media team with strategy and copywriting

May 2020 – May 2022 · 2 yrs

Dec 2017 – Apr 2020 · 2 yrs 4 mos

• Josh Talks is working at the intersection of tech, media & impact, with the mission to inspire, empower and skill future generations of the world. During my time with Josh Talks, I:
• Curated and executed Josh Dialogues, a CXO level interview series, that featured the likes of Neeraj Chopra, Kailash Satyarthi and more!
• Managed execution for brand campaigns with Facebook and the Election Commission of India
• Developed and maintained mutually beneficial relationships with brand partners
• Generated monetising opportunities with brand partners in the form of Digital IPs, social media campaigns, endorsements and more
• Created brand communication documents and content

Dec 2017 – Dec 2017 · 0 mo

Oct 2016 – Dec 2017 · 1 yr 2 mos · New Delhi

• International Educational Exchange is one of India's oldest educational consultancy firm, with an experience of over 25+ years in helping students achieve their dream education. My role here involves curating and managing all online branding and communications.

Aug 2016 – Sep 2016 · 1 mo

• Managed end to end execution of the flagship program Your Internship Story Contest (YIS). The work consisted of marketing the contest, short listing, editing, and publishing the selected stories (out of the 1600+ entries received).