Mar 2022 – Mar 2023 · 1 yr

Jul 2021 – Feb 2022 · 7 mos

• Cerebrae helps digital health companies with actuarial solutions including Pricing & Underwriting, Contracting and Actuarial Analytics.

Mar 2022 – Apr 2024 · 2 yrs 1 mo · Oakton, Virginia, United States

• Pioneered a new category in consumer lending: employee benefits–backed lending, expanding access to 401(k) loans and ESPPs.
• Led Product, Engineering, and Marketing, achieving 10x customer growth and reducing CAC by 87%, driving strong product–market fit. This helped secure $2M in venture funding.
• Introduced innovative offerings such as a no-loss guarantee and 30‑day free cancellation for loan products, while maintaining strong loan performance.
• Built a data‑driven experimentation and user research framework to guide product strategy and development.

Jan 2020 – Present · 6 yrs 4 mos · Oakton, VA

• Advised various early to Series A companies on Research, Product Strategy, and Design.

Mar 2019 – Jul 2021 · 2 yrs 4 mos · Arlington, VA

• Centene is a Fortune 41 health insurance company providing solutions for government-sponsored insurance with over 23mn members.
• My focus was product strategy and improving the member digital experience - incremental as well as multi-year vision setting, strategy, and design.
• Defined a vision that was adopted by Centene as 2025 CX Vision.
• The work that the team collectively did reduced support calls by 65%
• Some problem spaces we worked on:
• 1. Helping people understand insurance via a Chatbot.
• 2. Researched preferences and behaviors when selecting doctors and provided direction for a doctor recommendation engine.
• 3. Reduced data quality issues using predictive models.
• 4. Provided price transparency based on past claims data.
• 5. Seamless member experience from finding care to accessing it, paying for it, and managing the next steps
• 6. Virtual care strategy

Jan 2017 – Mar 2019 · 2 yrs 2 mos · Fairfax, VA

• Built a new team of Product Managers + UX Strategists and Technology Architects to create better solutions and drive sales. The team generated $MM in new revenue.
• In addition, part of the Corporate Leadership Team that oversees and manages successful achievement of all financial and strategic goal including customer loyalty, revenue, margins etc.

Aug 2012 – Jan 2017 · 4 yrs 5 mos · Fairfax, VA

• Built a Global Product Design Practice at 3Pillar with full lifecycle capabilities:
• Established Lean and Agile Design Thinking, with full lifecycle capabilities
• Forrester research named 3Pillar as one the top Experience Design Service Providers
• Grew the team by 4X in 3 years
• Established global delivery capabilities with team in US, RO and India
• Established new market offerings and worked with sales team on go-to-market efforts
• Our team helped bring over 60 products to the market
• Evangelized Design thinking across 3Pillar, conducting Design thinking training across all teams in US, Romania and India
• 2016-2017 NPS was 80+. Clients include startups to Fortune 50.
• In addition, part of the Corporate Leadership Team that oversees and manages successful achievement of all financial and strategic goal including customer loyalty, revenue, margins etc.

Jun 2015 – Sep 2016 · 1 yr 3 mos · Washington D.C. Metro Area

• Mentored teams of upcoming design thinkers as they go through a 3 month Design Thinking course with the Darden School.

Jan 2015 – Mar 2019 · 4 yrs 2 mos · Washington D.C. Metro Area

• Invited to teach Design Thinking to the MBA Class 2015 - 2018.

Aug 2012 – Aug 2018 · 6 yrs

• Retained as a part-time advisor. Helped with a range of things:
• 1. Product Strategy
• 2. Product Development process
• 3. Design Strategy
• 4. Marketing and sales processes

May 2007 – Aug 2012 · 5 yrs 3 mos

• Brought several digital products from napkin diagrams to commercial release.
• Insightify.com - A new and much simpler way to create online surveys
• Beehively.com - A great tool for schools and teachers to connect with parents and students
• SmartUp apps - Mobile apps for sales teams to quickly gain intelligence on companies. Built for iOS, Android and Blackberry
• LeagueNation - Fantasy sports application that allows people to run daily/weekly leagues
• Macuri - Music search engine
• Responsibilties and contributions included:
• Helped bootstrap the business
• Product Strategy and Roadmap
• User Research
• Detailed UX design
• Sprint planning and management
• Manage implementation with the team in India
• Participate in marketing strategy and support marketing efforts
• Pricing Strategy
• Vendor Management
• (Retained as an Advisor from Aug 2012-Present)
• ________________________________________________________________________________

Feb 2009 – Feb 2014 · 5 yrs

• http://www.Totkare.com is a resource to help parents find child care facilities easily and similarly a place where providers can provide their information without cost.
• It's came about as a part of our own search for finding good care for our children. We ran into either resources which were just too difficult to use or ones which asked for us to pay.
• Bootstrapped totkare.com, growing it from zero to over 40,000 visitors a month.
• _________________________________________________________________________________

Nov 2006 – May 2007 · 6 mos

• Worked with two main clients at Computech - FCC where I redesigned their entire Auction Management system.
• Also designed an application to help Disney manage their customer transportation schedules.
• In addition to the projects I was also helping building user experience as a competency with the organization.
• __________________________________________________________________________________

Aug 2001 – Nov 2006 · 5 yrs 3 mos · Washington D.C. Metro Area

• Formed the fist core UX team and global UX operations at The World Bank
• Established UX framework enabling over 2500 internal websites and applications
• Created the first Accessibility strategy
• The World Bank intranet was recognized as one of the top 10 intranets by Nielson Norman Group

May 2000 – Nov 2006 · 6 yrs 6 mos

• Established User Experience Management competency at Satyam in last 6+ years, starting as just a 2 people design shop moving up the value chain to core business solutions. The competency grew to over 100 people by the time I left.
• I wore 3 caps:
• 1. Global Competency Development
• 2. Establish and grow the US Market
• 3. Manage The World Bank Group account, generating over a million dollars revenue for the UX solutions
• __________________________________________________________________________________

Mar 2000 – May 2000 · 2 mos

• Was at Opentech for a period of 2 months, responsible for setting up delivery capabilities and support Business Development.
• __________________________________________________________________________________

Sep 1997 – Oct 2000 · 3 yrs 1 mo · Gurgaon, India

• Founded Gurgaon Online portal to be the online directory for the town of Gurgaon. The data was collected from sources like local print advertisements. The site attracted traffic from 17 countries.
• __________________________________________________________________________________

Jun 1996 – Mar 2000 · 3 yrs 9 mos

• Designed eLearning solutions for organizations like Microsoft, Ministry of Defense, Singapore, IFC and more.