Jan 2014 – Sep 2015 · 1 yr 8 mos · Sri Lanka · On-site

• Responsibilities and Achievements
• Played a significant role as Partnership Alliance Manager, developing customer Club Magnate loyalty programme and implemented a merchant acquisition strategy
• Converted a non revenue generating loyalty program into a profitable product line
• Undertook responsibility to direct the fulfilment processes of the Loyalty programs, developing marketing campaigns, and manage the program budgets for the program P&Ls and marketing ROI.
• Managed program performance and customer activity reports handling customer segmentation, program and campaign level impact, customer demographics, and benefit usage issues.
• Administered all aspects of a product, analytics, technology, and other marketing functions through close collaboration with cross-functional supporting teams.
• Standardised fulfilment operations for member enrolment, benefits, promotion fulfilment, and programme reporting

Feb 2011 – Jan 2012 · 11 mos

• Oversaw the Mobile Commerce Services section analyzing market trends, competitive landscape, regulatory and legal requirements with the team and set the roadmap for Mobile Commerce services and Business Solutions required for Mobitel, Sri Lanka

Jan 2006 – Jan 2010 · 4 yrs · Sri Lanka · On-site

• Achievements:
• Successfully launched a new international roaming product that increased revenue by 25% within the first year
• Developed and implemented a pricing strategy for international roaming products that increased profitability by 15%
• Led a cross-functional team to deliver a new international roaming feature on time and within budget, resulting in increased customer satisfaction
• Negotiated new agreements with roaming partners that reduced costs by 10% while maintaining service quality
• Conducted market research and introduced a new international roaming package that met customer demand, resulting in a 20% increase in sales
• Responsibilities:
• Conduct market research to identify new trends and opportunities for international roaming products
• Define and manage the product roadmap for international roaming products
• Collaborate with cross-functional teams including engineering, design, and marketing to deliver high-quality products on time and within budget
• Develop pricing strategies for international roaming products to ensure profitability and competitiveness in the market
• Conduct regular performance analysis and report on key metrics to senior management
• Build and maintain relationships with key stakeholders including network operators and roaming partners
• Identify and manage risks associated with international roaming products
• Achievements:
• Successfully launched mobile commerce/business solutions suite of products partnering with Sony introducing NFC technology in Sri Lanka
• Developed and implemented a pricing strategy for mobile commerce/business solutions products that increased profitability by 20% in the second year
• Led a cross-functional team to deliver a new mobile commerce/business solutions feature on time and within budget, resulting in increased customer satisfaction
• Responsible for the Private Public Partnership with government entities to digitise operations through Mobile Commerce

Jan 2003 – Jan 2005 · 2 yrs · Malé, Maldives · On-site

• Managed 89 Resorts, government & private entities, NGO’s, Schools and sporting bodies in the Republic of Maldives.
• Oversaw corporate sales, Ticket Office and Reservations for SriLankan Airlines Maldives.
• Managed sales and reservations with three supervisors and 20 staff members.
• Achieved 30% growth in assigned account responsibility. Accounts were previously averaging 9% annually.
• Developed complete Marketing & Sales program where none previously existed. Program now serves as a guide for new hires and future departmental growth.
• Designed introductory call script that is now standard for the department.
• Developed complete managerial outline for continued growth and success of the department.

Jan 2000 – Jan 2004 · 4 yrs

• Airlines ticketing and sales for GSA for Gulf Air, American Airlines, LTU
• Responsibilities:
• Managing of ticketing and reservations.
• Ensuring that all ticketing and reservation processes and systems are efficient, accurate, and compliant with airline regulations and industry standards.
• Developing and implementing pricing and revenue management strategies to optimize revenue and load factor.
• Ensuring that all customer inquiries and complaints related to ticketing and reservations are handled professionally and efficiently, and that customer satisfaction is maintained.
• Collaborating with other departments, such as sales, marketing, and operations, to ensure a seamless customer experience from booking to travel.
• Monitoring and analyzing market trends and competitor activities to adjust pricing and sales strategies accordingly.
• Managing the ticketing and reservation budget to ensure effective allocation of resources and cost management.
• Conducting regular audits and quality assurance checks to ensure accuracy and compliance with industry standards.
• Developing and maintaining relationships with travel agencies, tour operators, and other industry partners to increase bookings and revenue.
• Developing and implementing staff training and development programs to ensure that all team members have the necessary skills and knowledge to perform their roles effectively.

Jan 1999 – Apr 2001 · 2 yrs 3 mos · Colombo, Western Province, Sri Lanka · On-site

• As a freelance journalist covering sports, politics, and business for a leading newspaper, the responsibilities included:
• Researching and reporting on relevant news stories in the areas of sports, politics, and business.
• Conducting interviews with key sources and gathering information from a variety of sources to ensure accuracy and fairness in reporting.
• Pitching ideas and stories to editors and news desks, and meeting tight deadlines.
• Writing articles, feature stories, and news reports for print and digital media, adhering to the publication's style and editorial guidelines.
• Developing a network of contacts in the fields of sports, politics, and business to stay informed of breaking news and emerging trends.
• Collaborating with photographers and other media professionals to produce high-quality multimedia content.
• Staying up-to-date with the latest developments in the fields of sports, politics, and business and providing insightful commentary on current events.
• Adhering to ethical standards and codes of conduct for journalism, such as objectivity, accuracy, and impartiality.
• Building and maintaining a strong reputation as a trusted and respected journalist in the industry.
• Managing administrative tasks such as invoicing, expense tracking, and time management as a self-employed freelance journalist.