Mar 2026 – Present · 2 mos

Mar 2024 – Mar 2026 · 2 yrs

• Led initiatives to make the homepage more personalized, improving user engagement and conversions.
• Built Spark jobs to identify high-growth items and generate dynamic item rankings for the homepage.
• Designed personalized collections by combining trending items with a user’s recently viewed history, enabling relevant real-time recommendations.
• Drove multiple backend infrastructure improvements—from in-house frameworks to microservice optimizations—reducing developer overhead and simplifying workflows.

Aug 2021 – Mar 2024 · 2 yrs 7 mos

• Designed and built scalable backend systems to handle growing traffic and data volumes.
• Enhanced the Notification Service to support higher loads by optimizing tables, restructuring data, and integrating an ETL pipeline for archiving event data into AWS S3 via Kinesis, reducing DB load and enabling long-term analytics.
• Implemented new user login experiences to streamline onboarding and improve accessibility.
• Developed Magic Link Login (passwordless authentication) using one-time expiring links, boosting daily logins and making the sign-in process frictionless.
• Introduced multiple user-friendly login methods, reducing drop-offs during onboarding and enhancing overall user experience.
• Collaborated across teams to ensure smooth adoption of these new systems, balancing scalability with user-centric improvements.

Aug 2019 – Aug 2021 · 2 yrs