Jan 2021 – Sep 2023 · 2 yrs 8 mos

• Managed budgets of 3-4 crores per month, optimizing cost-effective digital marketing campaigns with a focus on ROI.
• Boosted Hidesign's customer retention from 30% to 60% through retargeting and customer journey mapping.
• Achieved a 30% growth in the Westside brand's online presence via the Facebook channel.
• Led successful brand campaigns for TataCLiQ and TataCLiQ Luxury, consistently exceeding revenue and traffic targets.
• Acted as the single account manager, fostering cross-functional collaboration with branding, app installation, retention, and growth teams at TataCLiQ.
• Strategically planned and executed paid social channel campaigns for the beauty category launch at TataCLiQ.
• Produced branded content ads featuring Kareena Kapoor and Karan Johar, resulting in a 9.8-point ad recall lift for TataCLiQ's annual sale event.
• Initiated independent growth projects and utilized data analysis to identify performance improvement opportunities.
• Collaborated with the Facebook India team to innovate and strategize for major sale events, aligning TataCLiQ's digital marketing efforts with global best practices.

Jan 2020 – Dec 2021 · 1 yr 11 mos

Jul 2018 – Dec 2019 · 1 yr 5 mos

Nov 2017 – Apr 2018 · 5 mos · Mumbai

• Social Media Manager and Copywriter for Happyness Factory, Volswagen Finance, Narayan Jewellers, Anaqa, Horra
• Involved in creating end to end social media campaigns for Facebook,Instagram,Twitter and Youtube.
• Involved in creating pitch presentations for business development.

Apr 2016 – Jul 2016 · 3 mos

• Involved in making
• Pitch Presentations,Media plan, Website proposals, SEO Plans for prospective clients.