Oct 2023 – Present · 2 yrs 8 mos

• Built and launched a credit product from scratch to address a user need among retail investors; scaled to ₹1Bn+ in loan disbursals within a year.
• Identified key friction in lending workflows and reduced approval time by 70% by removing manual ops and streamlining key decision points.
• Revamped onboarding and activation journeys — led to a 500% increase in limit engagement and 200% boost in application-to-submission conversion.
• Owned end-to-end product delivery: wrote specs, ran sprints, and demoed to both internal stakeholders and banking partners.

Oct 2022 – Sep 2023 · 11 mos

• Led pricing and persona discovery to launch modular subscription plans, growing subscription revenue 150%.
• Redesigned the Home tab to introduce product-led journeys — improved signup-to-purchase conversion by 120%.
• Partnered with growth and design to build customizable surfaces that increased activation and personalization.
• Ran 12+ A/B experiments over 9 months to improve critical flows and reduce churn.

Jul 2021 – Oct 2022 · 1 yr 3 mos

• Defined and launched a new discovery experience — improved view-to-purchase rate on Search tab by 98%.
• Reduced release launch times by 20% by streamlining QA, documentation, and stakeholder sign-offs.
• Owned roadmap planning for investment journeys, balancing user feedback, NPS, and business goals.