A

Amanda Campbell

CEO

Westerville, Ohio, United States14 yrs 7 mos experience
Highly Stable

Key Highlights

  • Expert in leading product management practices.
  • Proven track record in B2B and B2C transformations.
  • Strong focus on measurable business outcomes.
Stackforce AI infers this person is a Product Management expert in SaaS and E-commerce sectors.

Contact

Skills

Core Skills

Product ManagementStakeholder ManagementBusiness AnalysisTeam LeadershipE-commerce

Other Skills

Go-to-Market StrategyGrowth StrategiesCross-functional Team LeadershipClient ServicesClient RelationsBusiness StrategyBusiness DevelopmentProcess ImprovementProject ManagementDigital StrategyGoogle AnalyticsMicrosoft ExcelProblem SolvingMacPhotoshop

About

I specialize in helping organizations transition from legacy platforms to flexible, composable architectures—aligning strategy, experience, technology, and data to unlock scalable growth. Known for leading cross-functional orchestration, building high-performing product practices, and redefining how discovery and delivery come together. Passionate about enabling teams to move faster, reduce complexity, and deliver measurable business outcomes in an increasingly modular world.

Experience

14 yrs 7 mos
Total Experience
2 yrs 5 mos
Average Tenure
1 mo
Current Experience

Aries solutions

Vice President, Product & Delivery Services Practice Lead

Apr 2026Present · 1 mo · Hybrid

Product ManagementStakeholder ManagementGo-to-Market StrategyGrowth StrategiesCross-functional Team Leadership

Altudo

Vice President of Product Management & Business Analysis

Aug 2025Mar 2026 · 7 mos · Remote

Valtech

3 roles

VP, Product Management & Business Analysis

Promoted

Apr 2024Aug 2025 · 1 yr 4 mos

  • Defined/Owned the product management & business analysis practice in the Americas
  • Trusted product management advisor on healthcare, luxury, retail, financial clients & more
  • Partnered with service line leads to ensure project support via product management
  • Ensure teams are utilizing data to drive product thinking
  • Create & manage product management process to leverage cross-collaboratively with team leads
  • Lead multiple clients/teams with delivering successful B2B & B2C platform transformation projects
  • Set the vision for the team by defining the strategic goals and roadmap for the company & clients
  • Working cross-functionality with engineering teams, UX, and program management
  • Make key investment decisions, including budget with products & key business decisions
  • Lead a global community of product managers and business analysts to support continuous learning
  • Lead onboarding strategy for product managers to new clients
  • Partnered in an integrated WoW strategy that was to be supported by the company
  • Composable knowledge & best practices
Product ManagementClient ServicesClient RelationsBusiness StrategyBusiness DevelopmentE-commerce+4

Director of Product

Promoted

Jun 2022Jun 2024 · 2 yrs

  • Spearheaded the product management practice to develop an approach to drive change & value
  • Managed, lead and grew a team of 10-15 product owners & business analysts
  • Responsible for defining “how” Product Management was/is utilized at the company
  • Worked cross-functionally with business stakeholders to define contracts/SOW's
  • Guide product managers activities throughout the company by setting necessary objectives
  • Set actions & requirements for product managers to follow to take and facilitate and lead
  • Communicate product vision across the company & share the product management strategy
  • Lead teams by setting strategic direction by ensuring product goals are meeting market demands
  • Identify challenges, facilitate change & roll out process improvements
  • Created multiple process improvements across the company
  • Participate in vendor selection for easier roadmap execution
  • HLR documentation for easier requirement gathering process
  • Created a BA & Product Owner decision tree
  • Created career path matrix for Product Owners & Business Analysts
Team LeadershipProduct ManagementClient RelationsClient ServicesDigital StrategyE-commerce+4

Product Manager

Apr 2021Jun 2022 · 1 yr 2 mos

  • Created and set the tone for product management at Valtech
  • Partnered with client stakeholders to define high level business requirements
  • Created strategic multi-year/team roadmap that paved a plan for successful product iterations
  • The glue of delivery team: UX, Project, Tech, QA and program
  • Facilitated discovery sessions with our engineering teams to support requirement gathering
  • Responsible for defining and delivering key milestones to client, such as MVP
  • Expert in working cross functionality, in an extremely fast-paced environment
E-commerceDigital StrategyTeam LeadershipProduct ManagementClient RelationsClient Services+4

Strive consulting, llc

Ecommerce Product Consultant

May 2020Mar 2021 · 10 mos

Dsw designer shoe warehouse

Senior, Personalization Specialist

Aug 2019May 2020 · 9 mos

  • Product owner for personalization efforts
  • Developed and managed personalization roadmap efforts
  • Partnered with third party vendors to ensure all personalization efforts were correct
  • Scheduled A/B tests to track personalized performance
  • Collaborated with UX team members to maximize the user experience
  • Responsible for data reporting/sharing

Autozone

Senior, eCommerce Product Owner

Jul 2018Aug 2019 · 1 yr 1 mo · Memphis, Tennessee

  • Product owner for specific features across all eCommerce channels for the customer
  • Partner with UX, UI teams to map out weekly project plans
  • Initiate digital strategy for the customer channel for eCommerce
  • Manage digital developers with website implementation
  • Lead project lifecycle strategy determining start of project, parties involved & deployment
  • Partner closely with the CRM team to ensure email marketing strategies are executed
  • Partner with analytics team to understand KPI’s for projects and ensure benchmarks are met
  • Analyze and review reports using Omniture, Tealeaf & Responsys to identify trends and opportunities
  • Lead Narvar e-mail strategy and implementation and execution

Wunderman

Senior Digital Content Producer

Sep 2016Sep 2018 · 2 yrs · Irvine, California

  • Lead digital strategy for marketing/content & e-mail campaigns working with multiple departments
  • Collaborate on CRM strategy
  • Execute weekly project plans detailing workload for content teams to ensure benchmarks are met
  • Lead project lifecycle strategy determining start of project, parties involved & deployment
  • Partner closely with clients to ensure deadlines are met & executed accurately
  • Drive brand-enhancing marketing strategies through digital marketing channels.
  • Analyze, schedule, test & create e-mail campaigns using Selligent (ESP) & ReturnPath
  • Manage email deployment calendars, project management calendars & design/content calendars
  • Schedule & analyze A/B testing for e-mail campaigns

Big lots stores

Supervisor, eCommerce Product Content

Aug 2010Jul 2016 · 5 yrs 11 mos · Columbus, Ohio

  • Supervise the addition and approval for products/product features on Big Lots.com
  • Partnered in the implementation and roll out of Biglots.com straddling two CMS platforms
  • Integration of Oracle ATG/BCC platform
  • Collaborate with the e-mail marketing channels to drive communication with members
  • Cross-partnership with multiple teams on product implementation and promotion development
  • Troubleshoot technical and operation issues within biglots.com
  • Responsible for developing playbooks for eCommerce product set-up
  • Execute weekly project plans detailing workload for the product content team and benchmarks
  • Research and analyze business trends, customer data to identify new opportunities
  • Implemented the eCommerce sample process for .com
  • Analyze reports to optimize business performance for biglots.com using Omniture/Microstrategy

Education

Heidelberg University

B.A — Public Relations

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