Amanda Cano

Head of Design

Dubai, United Arab Emirates17 yrs 1 mo experience
Highly Stable

Key Highlights

  • 20+ years in design and customer experience leadership.
  • Expert in aligning user experience with commercial outcomes.
  • Proven track record in driving strategic transformation.
Stackforce AI infers this person is a seasoned leader in Fintech and SaaS with a focus on user experience and design strategy.

Contact

Skills

Core Skills

Product VisionCustomer ExperienceProduct StrategyProduct DesignUser Experience

Other Skills

Research SkillsInterpersonal SkillsDesign DirectionTeam ManagementInternet BankingDigital DesignsDesign ManagementDesign SystemsCross-functional Team LeadershipSystems ThinkingSoftware as a Service (SaaS)TeamworkMobile ApplicationsProduct RequirementsWeb Analytics

About

I'm a senior design and customer experience leader with 20+ years of experience driving strategic transformation across financial services, telecoms, and government. I specialise in aligning user experience with commercial outcomes, turning complex business challenges into scalable, customer-centric solutions that deliver measurable impact. As a trusted partner to C-suite leaders, I’ve built and led multidisciplinary teams across EMEA and the Middle East, championing a culture of design maturity, experimentation, and delivery excellence. From launching enterprise design systems and embedding design ops, to elevating NPS and reducing service costs, my work consistently bridges design thinking with business strategy. I thrive in complex, regulated environments where customer trust and service performance are critical, and where design must prove its value fast. Whether modernising legacy platforms or shaping end-to-end digital journeys, I lead with vision, rigour, and empathy.

Experience

17 yrs 1 mo
Total Experience
1 yr 10 mos
Average Tenure
--
Current Experience

Mashreq

Head of Design (Vice President)

Feb 2020Mar 2026 · 6 yrs 1 mo · Dubai · On-site

Product VisionResearch SkillsInterpersonal SkillsDesign DirectionTeam ManagementInternet Banking+14

Emirates

Experience Design Director - Digital Transformation

Nov 2017Feb 2020 · 2 yrs 3 mos · Dubai, United Arab Emirates

Product VisionResearch SkillsInterpersonal SkillsDesign DirectionTeam ManagementDigital Designs+12

Deloitte

Principal User Experience Consultant

Nov 2015Nov 2017 · 2 yrs

Product VisionResearch SkillsProduct StrategyInterpersonal SkillsStory WritingProduct Design+15

Ibm

Lead User Experience Consultant

Apr 2014Oct 2015 · 1 yr 6 mos · IBM Southbank

  • Customer experience consultant for the IBM London Studio.
Product VisionResearch SkillsInterpersonal SkillsProduct DesignDigital DesignsSoftware as a Service (SaaS)+5

Tesco

Lead User Experience Designer (Contract)

Mar 2013Mar 2014 · 1 yr · London, United Kingdom

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsTeamworkMobile Applications+2

Deloitte

User Experience Consultant (Contract)

Jan 2013Mar 2013 · 2 mos · London, United Kingdom

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsProduct Road MappingTeamwork+3

Jlr

Head of UX Design

Aug 2011Nov 2012 · 1 yr 3 mos · London, United Kingdom

Product VisionResearch SkillsInterpersonal SkillsProduct DesignDigital DesignsProduct Road Mapping+5

Centrica

Lead User Experience Consultant (Contract)

Nov 2010Aug 2011 · 9 mos

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsE-CommerceProduct Road Mapping+4

Vodafone

Lead User Experience Architect (Contract)

Jul 2009Oct 2010 · 1 yr 3 mos

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsProduct Road MappingTeamwork+1

Dell technologies

Lead User Experience Architect (Contract)

May 2008May 2009 · 1 yr

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsProduct Road MappingTeamwork

Akqa

User Experience Architect (Contract)

Apr 2008Apr 2008 · 0 mo

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsProduct Road MappingTeamwork

Digitas uk

Lead User Experience Architect (Contract)

Oct 2007Dec 2007 · 2 mos

Research SkillsInterpersonal SkillsProduct DesignDigital DesignsTeamwork

Profero

Information Architect (Contract)

Sep 2007Sep 2007 · 0 mo

Interpersonal SkillsProduct DesignDigital DesignsTeamwork

Education

St Saviors CoE

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