Amanda Cano — Head of Design
I'm a senior design and customer experience leader with 20+ years of experience driving strategic transformation across financial services, telecoms, and government. I specialise in aligning user experience with commercial outcomes, turning complex business challenges into scalable, customer-centric solutions that deliver measurable impact. As a trusted partner to C-suite leaders, I’ve built and led multidisciplinary teams across EMEA and the Middle East, championing a culture of design maturity, experimentation, and delivery excellence. From launching enterprise design systems and embedding design ops, to elevating NPS and reducing service costs, my work consistently bridges design thinking with business strategy. I thrive in complex, regulated environments where customer trust and service performance are critical, and where design must prove its value fast. Whether modernising legacy platforms or shaping end-to-end digital journeys, I lead with vision, rigour, and empathy.
Stackforce AI infers this person is a seasoned leader in Fintech and SaaS with a focus on user experience and design strategy.
Location: Dubai, United Arab Emirates
Experience: 17 yrs 1 mo
Skills
- Product Vision
- Customer Experience
- Product Strategy
- Product Design
- User Experience
Career Highlights
- 20+ years in design and customer experience leadership.
- Expert in aligning user experience with commercial outcomes.
- Proven track record in driving strategic transformation.
Work Experience
Mashreq
Head of Design (Vice President) (6 yrs 1 mo)
Emirates
Experience Design Director - Digital Transformation (2 yrs 3 mos)
Deloitte
Principal User Experience Consultant (2 yrs)
IBM
Lead User Experience Consultant (1 yr 6 mos)
Tesco
Lead User Experience Designer (Contract) (1 yr)
Deloitte
User Experience Consultant (Contract) (2 mos)
JLR
Head of UX Design (1 yr 3 mos)
Centrica
Lead User Experience Consultant (Contract) (9 mos)
Vodafone
Lead User Experience Architect (Contract) (1 yr 3 mos)
Dell Technologies
Lead User Experience Architect (Contract) (1 yr)
AKQA
User Experience Architect (Contract) (0 mo)
Digitas UK
Lead User Experience Architect (Contract) (2 mos)
Profero
Information Architect (Contract) (0 mo)
Education
at St Saviors CoE