Amanda Kent — CEO
I’m a creative business leader who combines imagination with strategic thinking to build powerful brands. Experienced in building teams, departments, and processes that drive collaboration and success. I’m passionate about inspiring creativity through trends, insights, and ideas from across markets and beyond category boundaries. Known for an empathetic, empowering leadership style, I have a proven ability to grow and retain talent. As the Global Senior Manager of Branding & Creative Operations at Netflix, I lead a cross-disciplinary team shaping the creative expression of our brands across consumer product touchpoints – from the spark of early concept ideation, to packaging design, and immersive retail experiences for fans around the world. With a sharp eye for design and a deep understanding of global markets, I drive the development of iconic, relevant brands that are loved across generations (Stranger Things, Bridgerton, Squid Game, One Piece, KPop Demon Hunters). With over 20 years’ experience, I’ve built a diverse career spanning consumer products, FMCG, packaging, brand creation and development, licensing, retail, and graphic design – across both client and agency environments. A strong creative problem solver, I’m approachable and adaptable, able to deal with complexity and change. Driven by an entrepreneurial spirit, I’m committed to pushing creativity and strategy further to deliver meaningful, lasting brand impact. Highlights: • Award-winning creative recognised at Transform Awards Europe, Pentawards, The Drum Awards and D&AD New Blood (Tutor). • Judge for the Pentawards and Transform’s Young Contenders Jury. • Featured in Design Week, Transform Magazine, Branders Magazine and FAB News. • Visiting lecturer and mentor, championing women in design through Kerning the Gap.
Stackforce AI infers this person is a B2C branding and design expert with a focus on creative strategy.
Experience: 20 yrs 1 mo
Skills
- Branding
- Creative Direction
- Brand Development
- Design Management
- Creative Strategy
- University Teaching
- Mentoring
- Project Management
- Retail Design
- Environmental Graphics
- Brand Identity Development
- Creative Concept Design
- Visual Communication
- Brand Activation
- Graphic Design
Career Highlights
- Award-winning creative recognized globally.
- Empowering leadership style fostering talent retention.
- Expert in building iconic, relevant brands.
Work Experience
Netflix
Global Senior Manager, Branding & Creative Operations I Consumer Products (10 mos)
Global Manager, Branding & Packaging I Consumer Products (2 yrs 9 mos)
PENTAWARDS
Jury Member (3 yrs)
Cowan
Design Director (5 mos)
Art in the Park
Trustee (1 yr 11 mos)
Jackdaw Design
Founder & Creative Director (10 yrs 9 mos)
Arts University Bournemouth
Visiting Tutor (2 yrs 11 mos)
Self-Employed
Design Director (3 yrs 7 mos)
Bow&Arrow
Design Director (3 mos)
Senior Creative Lead (11 mos)
Praxis Design
Senior Graphic Designer (1 yr 5 mos)
Turner Duckworth
Graphic Designer (0 mo)
The Team Brand Communications Limited
Graphic Designer (0 mo)
Neal's Yard Remedies
Senior Graphic Designer (4 mos)
Hallmark Cards
Graphic Designer (2 yrs 2 mos)
Banco Santander
Information Designer (7 mos)
Education
2:1 BA (Hons) at Falmouth University
BTEC National Diploma at Barnfield College
A-Levels at Cedars Community College
GCSEs at Cedars Upper School
