May 2024 – May 2024 · 0 mo

Sep 2023 – May 2024 · 8 mos · Pune, Maharashtra, India · On-site

• Develop and put into action marketing plans to help our business goals, including digital strategies.
• Lead the launch of new products and updates by creating and executing plans.
• Identify specific groups of people to target, create value propositions, and decide on how to position our products.
• Work with cross-functional teams to make our website and landing pages work better for getting more people to take action.
• Manage how our brand is seen and keep the messages about it consistent and strong.
• Come up with and run marketing campaigns using different ways like online, print, and events.
• Collaborate with creative teams to make materials for marketing, like messages, presentations, and tools for sales.
• Make sure our brand and messages are the same on all channels.
• Look at the market to see what’s happening and find out about trends, opportunities, and what other companies are doing.
• Make materials that talk to our customers, like newsletters and updates.
• Use what we find out to make our marketing better and decide how to present our products.
• Keep an eye on our budget and make sure we spend money in the right way to get results.
• Test different ways of doing things, like ads, to make them better and more effective.
• Lead and guide the marketing team, setting goals and helping them work together to be creative and successful.

Dec 2022 – Sep 2023 · 9 mos · Mumbai Metropolitan Region · On-site

• Engaging with various stakeholders to understand project requirements, developing an online go-to-market strategy and providing Appropriate recommendations on execution
• To lead integrated digital marketing campaigns from concept to execution
• Work with the marketing team, supporting teams (such as web developers), and vendors to launch campaigns on time and on budget.
• Plan and execute all digital marketing, including lead generation on platforms like Google & Facebook, SEO/SEM, email, social media and display advertising campaigns
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Using data to understand sales trends/market trends/customer behavior and making relevant recommendations to teams based data
• Supported all projects with Contact Centre process setup and lead servicing
• Optimising leads management
• Quality Analysis, Management & Process Improvement
• Auditing and monitoring Lead servicing
• Working closely with agents and Servicing Agents on positive lead bucket generation and meeting weekly targets

Jan 2022 – Feb 2022 · 1 mo · Mumbai Metropolitan Region

• Social Media communication intern

Dec 2021 – Jan 2022 · 1 mo · Mumbai Metropolitan Region

• Digital marketing audit and Business analysis
• Customer Acquisition and Product Learning

Nov 2021 – Dec 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Planning and executing social media campaigns
• Creating and managing social media content
• Analyzing social media analytics to identify trends and insights
• Building and maintaining relationships with key stakeholders
• Training interns and new recruits
• Training psychologists, therapists, and company staff
• Creating daily reports, monitoring, and planning targets for the team
• Landing page and customer experience optimization
• E-Mail Marketing
• Website monitoring and analytics reporting
• ORM
• Ads planning, budgeting, and spend optimization
• Planning with channel partners and agencies
• Website and app SEO
• SEM
• Display Ads

Jun 2020 – Mar 2021 · 9 mos · Mumbai, Maharashtra, India

• Social Media Promotions
• Graphics
• Social media Strategy
• Influencer marketing
• Lead Generation

Feb 2019 – Mar 2020 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Management Services
• Digital Marketing
• E-commerce Management