Mar 2023 – Jun 2024 · 1 yr 3 mos · India

• Conducted in-depth market research, consumer analysis, and competitor research to identify ideal ICPs and refine market positioning, value propositions, and messaging.
• Developed and executed comprehensive product marketing strategies for WNS-Vuram Solutions resulting in a 20% increase in SALs.
• Enhanced brand authority and demand generation through strategic use of channels such as SEO, SEM, Google ads, social media marketing, content marketing, events, and Account-Based Marketing (ABM).
• Spearheaded the strategic planning process, aligning product marketing initiatives with overall business goals, driving consistent annual revenue growth.
• Developed buyer journey, lead funnel, and nurture plans, setting quarterly KRA goals.
• Led a team in creating high-conversion content, including landing pages, blogs, case studies, eBooks, whitepapers, one-pagers, and cheat sheets.
• Managed the brand identity for TrustHall, AppEzy and TalentHall, ensuring brand consistency across all channels and successfully enhancing brand recognition.
• Led successful product launches and executed effective go-to-market strategies, resulting in a 32% increase in sales during the first quarter.
• Fostered collaboration between marketing, sales, and product teams, streamlining communication and accelerating time-to-market for new products, sales enablement, lead nurture plans and product adoption.
• Implemented customer segmentation strategies, resulting in targeted marketing campaigns that increased customer engagement by 15%.
• Built a high-performing marketing team, achieving a 35% performance boost by implementing SOPs and innovative performance metrics.
• I have successfully executed vendor management, content syndication, association relations, and analyst relations to effectively facilitate the attainment of business objectives.

Jun 2021 – Apr 2023 · 1 yr 10 mos · India

Jan 2020 – May 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Analyse, evaluate, and synthesize market needs and customer
• requirements to make informed decisions regarding product strategy
• and roadmaps.
• Conducted thorough a website audit, target audience & competitor analysis
• to structure a plan for robust online presence
• Used insights gathered from research reports for
• creating product positioning and messaging strategies.
• Planning, designing, and executing overall marketing roadmap as
• per Product Life Cycle - pre-launch, launch, and sustenance with clear
• sales focus at each stage.
• Lead the marketing team in a Go to Market campaign after a dynamic
• market research and meticulous assessment of customer behaviour.
• Driving performance of social pages and website by coordinating with
• business, sales, and product teams.
• Supporting the product feature development by understanding the
• consumer demand and their needs using analytics data and analytical
• skills.
• Coordinated with sales team, directly reporting to founders, to build
• an overall growth plan which boosted the sales.
• Designed a market strategy to introduce products into new markets,
• launched products and supported events in Dubai successfully.
• Improved brand awareness online through organic search engine and
• social media strategy.
• Boosted positive reviews and association with brand through
• designing rich media content such as eBooks, blogs, Webinars, Videos,
• etc.
• Tracked & Optimized digital marketing campaigns to fetch maximized
• the ROI by 28% on budget spent.
• Designed Drip Campaigns to nurture leads throughout the funnel
• journey.
• Performed A/B and multivariate testing programs to continually
• improve ad, performance and ROAS.
• Experience building and owning lead generation and nurture
• strategies, working cross-functionally with high-performing teams.
• Actively manage and implement large-scale user acquisition
• campaigns against established objectives and budgets across multiple
• channels.

Oct 2019 – Jan 2020 · 3 mos

• Set up and led marketing from zero to 70 - 90 MQLs/month
• Set up marketing operations including HubSpot, Google AdWords,
• Google Analytics, Zoom Webinars
• Set up and executed the outbound operations including data sourcing
• and cadence via tools such as Zoominfo, Seamless.ai, Klenty and
• Reply.io
• Responsible for strategy and execution of content marketing including
• SEO, blogs, webinars, and social media. Built an organic subscriber list
• of 5000 with 80% from the customer success domain.
• Paid marketing to create awareness and generate MQLs in the US
• market with an average cost per MQL of $150
• Email marketing:
• Set up the marketing automation tool GetResponse and AWS.
• To nurture existing and new leads, and convert them to
• marketing qualified leads via nurture tracks and drip
• campaigns
• Increased open rate from 2-3% to 10%+
• Client engagement - Planned and executed client engagement via
• email marketing, the corporate website, and the SaaS portal, and via
• offline engagement such as seed calendar marketing
• Digital marketing:
• Planned paid ad campaigns on Google and Facebook to
• generate 300 leads per month. Reduced CPL from INR 550 to
• INR 300-350
• Sales Enablement - Created content (case studies, emails) to enable
• the sales team to reduce the time from the first touch to meeting
• scheduled
• Website engagement: UX/UI and content evaluation for the corporate
• website and the SaaS portal to help increase traffic by 2X.

Oct 2016 – Sep 2019 · 2 yrs 11 mos

• Implemented Waterfall and Agile Methodologies by facilitating exercises such as sprint planning and team-leading standups.
• Managed project timelines and communicate with management staff and clients to ensure project progress satisfactorily.
• Managed and motivated a team of 10 to deliver targeted results in time-crunch situations.
• Worked closely with the client’s new product development team using the customer insights to determine the viability & profitability of the product in the market.
• Combined analytical data and other insights to gain a better understanding of customers and their behaviour for effective brand positioning or repositioning to reach the right audience, increasing lead generation by 63%.
• Defined KPIs to measure the performance of ads & other online marketing campaigns making necessary tweaks for optimization, reduced the cost by 23% caused by lags & errors while tapping on to new customer bases.
• Maximized customer base monetization by building insight-based customer acquisition & retention plans, improved retention rate by 35%.
• Helped in improving landing page & social media interactions applying analytical data combined with my deep understanding of search engine and social media algorithms.
• Creation of reports and reporting to top management; explaining and simplifying the strategies.

May 2013 – Oct 2016 · 3 yrs 5 mos · India

• Enhanced the brand awareness in the digital space.
• Drive website traffic and acquired new leads.
• Evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Conduct on-site and off-site analysis of clients in various industries.
• Compile performances report using Google Analytics Program.
• Conducting Keyword research according to the latest keyword research strategies.
• Creating Social media marketing strategy and campaign by creating the content, idea, budget planning, and implementation schedules.
• Promoting brand’s products and services on various social media channels.
• Building Social Media Marketing Strategy and execute it through competitive and audience research.