Aug 2022 – Jul 2023 · 11 mos · Gurugram, Haryana, India

• Led comprehensive digital marketing transformation at Trainman, architecting high-ROI performance marketing strategies that accelerated user acquisition and revenue growth.
• Key Achievements:
• Designed and implemented performance marketing framework generating 50%+ ROI improvement YoY
• Launched demand generation campaigns acquiring 50K+ qualified users with 25% improved conversion rates
• Optimized digital funnel reducing CAC by 35% through data-driven channel attribution and bid management
• Built analytics infrastructure enabling real-time marketing performance dashboards and insights
• Executed A/B testing program across 100+ campaigns improving campaign efficiency by 40%
• Managed marketing budget of $500K+ with disciplined spend allocation and performance tracking
• Coached cross-functional teams on conversion optimization best practices and growth metrics
• Drove measurable impact on user acquisition, retention, and monetization through strategic marketing execution focused on sustainable growth and ROI maximization.

Jun 2020 – Sep 2022 · 2 yrs 3 mos

Oct 2018 – Mar 2020 · 1 yr 5 mos · Gurgaon, Haryana, India

• Developing Marketing Strategies to accelerate growth of Creative Travel and Sub brands (Junglesutra & Signature Tours)
• Planning & strategising BTL and social media campaigns for Creative Travel and sub brands
• Planning, budget allocation, allocation of media budgets to the agencies, finalisation of media split, creatives for the campaign, End to End management of Creative Travel and Sub brands (Junglesutra & Signature Tours)
• Managing a team of Sr. strategist, Sr. Content writer, Sr. creative designers and Sr. Developer for end to end project delivery

Mar 2018 – Oct 2018 · 7 mos · Gurgaon, India

Sep 2017 – Mar 2018 · 6 mos · Gurgaon, India

• Spearheaded the content and social media teams (Gurgaon, Mumbai & Bangalore)

May 2017 – Sep 2017 · 4 mos · New Delhi Area, India

• Heading the content division of Pulp Strategy. In-charge of operations, delivery, client relationship management overall project management of creative deliveries.
• Leading the Content team to ensure high quality agency deliverables that meet and exceed the client brief
• Helping brands and new clients establish their presence on platforms online by providing strategic input and guidelines on their social brand persona.
• Creating exhaustive social strategy plans for global, regional and local clients across various verticals.
• Training the Content team and ensuring that the agency is abreast with all changes across all digital platforms.
• Responsible for helping the agency and clients stay up to date with the latest changes in the social space, ensuring that the agency tests new content formats on platforms and utilizes ever-changing offerings from social and digital platforms.

Feb 2017 – Apr 2017 · 2 mos · New Delhi Area, India

Jul 2014 – Dec 2016 · 2 yrs 5 mos · Gurugram, Haryana, India

• Heading the Branded Content unit in Gurgaon office
• Providing Innovative creative & content Solutions for Digital Campaigns like
• Panasonic mobile , OLX, Tag Heur, Airtel
• Experiential Marketing Ideas to Jabong, Micromax, Nestle,
• OLX
• Providing bespoke content strategies for Digital
• Campaigns
• Making content calendar for campaigns
• Video content Strategy and Plan
• Involved in pitches and brainstorming sessions to develop the big Idea
• Content strategy and activation execution
• Digital producer for case study/pitch/award entry videos
• 

Jun 2013 – Jul 2014 · 1 yr 1 mo · New Delhi Area, India

• Brand development, web site traffic growth, web site UI and advertising revenue.
• Developed brand strategy and Digital Marketing Plan
• Digital media buying
• Social Media Marketing
• SMO, SEM campaigns

Jun 2013 – Dec 2013 · 6 mos · Noida Area, India

• Branding
• Digital Marketing

Jan 2010 – Mar 2014 · 4 yrs 2 mos · New Delhi Area, India

• Heading the Digital Media Team and providing direction to creative professionals within the eco system
• Driving processes & implementing tools for media planning & optimization
• Additionally Heading the Operations team , which is responsible for execution of campaigns internally
• Heading of Account & leading the team handling the entire digital marketing duties for all clients
• Conceptualizing and strategizing social media strategies depending on the objectives and requirements of clients.
• Execution of each social media campaign including content creation, network building and social profile management.
• Involved in resource allocation, team management and costing for all social media projects.
• Responsible for pitching presentations and client servicing.

Nov 2008 – Oct 2009 · 11 mos · Noida Area, India

• Leading a team of creative professionals for executing business videos, multimedia films, corporate videos
• Social media optimization and monitoring

Jan 2006 – Sep 2008 · 2 yrs 8 mos · India

• Various part time jobs of assisting overall in documentary films
• Assisting in various department of making a corporate films
• Editing in premiere pro for music videos, documentary films
• Shooting interviews, outdoor locations, indoor location with artificial lights

Jun 2005 – Dec 2005 · 6 mos · Greater Delhi Area

• Photoshop and retouching images
• Scanning and restoring images
• Photography assignments of city life in New Delhi

Dec 2004 – May 2005 · 5 mos · Noida, Uttar Pradesh, India

• Producing creative documentary films on Indian Culture